First impressions are very important, and your packaging is often a consumer’s first introduction to the product. As such, product packaging is a factor that manufacturers should never overlook. The importance of product packaging is multi-faceted and can go a long way in securing a good first impression and lasting brand loyalty.
Protects the product
At its most base level, product packaging serves to protect the product inside. Packaging must keep the product safe during shipment between the manufacturing facility and the retailer and must prevent damage while the product sits on the shelf. Therefore, product packaging must be sturdy and reliable. Many companies package their products with seals and locks that prevent tampering and further ensure the safety and integrity of the product. Consumers expect their products to function exactly as intended—secure, dependable product packaging is the best way to ensure just that.
Displays and promotes the product
Another functional aspect of product packaging is how it promotes and displays the product within. Many products, particularly food products, include a description of ingredients and nutritional information on the packaging. Other product packaging may display instructions explaining how to set up and use the product. Displaying important information regarding the product helps manage consumer expectations and promotes customer satisfaction. The better the buyer understands what they are purchasing, the more likely they are to be happy with said purchase. Still, other product packaging forgoes wordy instructions and simply lets the product speak for itself. Utilizing window box packaging or clear plastic boxes, the customer can properly view the product in real-time. Many prefer this over relying on drawn diagrams and written explanations. Being able to properly view the product for themselves can increase customer satisfaction and the likelihood of purchase.
When considering the importance of product packaging, it’s crucial to consider the wants and needs of the consumer. The main goal of creating any product, after all, is to attract customers and encourage them to buy your product. Because first impressions are so important to the buying process, well-designed product packaging can go a long way in putting your product into the hands of buyers. Choosing a style and colors that will appeal to consumers and encourage them to pick up your product is very important, as is choosing high-quality packaging materials. The product packaging is a reflection of the product inside and the brand as a whole. When designing product packaging, therefore, many brands conduct extensive research into the wants and needs of consumers to ensure their packaging is attractive and compelling.
Differentiates the product from competitors
When walking through the aisles of a store, it quickly becomes clear that there is no shortage of new and interesting products on the market. Many retailers often group similar products on shelves, so the need to separate your products from the competition is highly important. Well-made, eye-catching product packaging is a great way to do just that. While the size and shape of the packaging may be similar to the competition, the design should be different. The colors, fonts, and style you choose for your packaging can easily help set your product apart from other companies. Innovative designs such as clear plastic boxes will catch the consumer’s eye and help put your product a cut above the rest.
As consumers grow more and more eco-conscious, many of them are now on the lookout for eco-friendly products and product packaging. Luckily, going green and reducing your company’s carbon footprint can be quite easy, especially with these eco-friendly product packaging ideas.
Utilize recycled materials
Creating eco-friendly product packaging begins with choosing sustainable, recyclable, or biodegradable materials. Doing so won’t just help reduce the product’s carbon footprint—it may also boost sales for your product. With the growing importance of environmentalism, many consumers are now on the lookout for sustainable products made with recycled materials. Using this type of material is better for the environment and gives the consumer sustainable options.
Plastic packaging often gets a bad rap for not being eco-friendly, but many plastic packaging materials are recyclable or made from recycled materials. For instance, you can recycle PET packaging, which in turn can be made from recycled plastic bottles, compostable PLA (polylactic acid, a corn-based product created from natural, renewable resources), and partly from recycled PET plastic (rPET). Using recyclable materials such as PET plastic in your product’s packaging significantly cuts down on the amount of waste thrown into landfills each year.
Many plastic packaging products are also recyclable in and of themselves. You can easily recycle PET plastic as well as most other clear plastic packaging. These materials can be ground down and converted into materials that can then be used to manufacture and produce other plastic boxes. For more information on the eco-friendly packaging materials and practices used at Printex Transparent Packaging, check out our page on sustainable packaging as well as our glossary of terms page.
Embrace the minimalist mind-set
One of the easiest eco-friendly product packaging ideas is to simply reduce the size and amount of packaging you use. Reducing the size of the packaging will, in turn, reduce the cost of packaging overall and the amount of waste that ends up in a landfill. When you reduce the size of the packaging, also try to reduce the amount of empty space within the box. Excess space in packaging is often filled with small, soft materials designed to cushion the product. These materials, such as Bubble Wrap and Styrofoam packing peanuts, are often not recyclable or biodegradable, and they can harm the environment. Rather than packing a small product in a large box and padding it with filler materials, consider designing a custom-made package for the product. Custom-designed product packaging can protect the product and ensure you’re using the least amount of packaging necessary. A custom box designed for a perfect fit is also structurally much stronger. When you’re designing your product’s packaging, always remember: “less is more.”