Signs You Need A Packaging Redesign
Product packaging is one of the first things consumers notice about an item. Eye-catching product packaging, therefore, is an absolute must. While consistent product packaging is important for maintaining continuity and brand identity, a bit of change now and then could do your business good. Below are a few signs you need a packaging redesign and the positive impact it can have on the success of your products.
Competitors have changed
Competition is a major driving force for almost all business decisions. Staying abreast of the changes your competitors are making is the best way to ensure your company stays on the cutting edge. Therefore, if you to notice your competitors have undergone a recent packaging redesign, it may be in your best interest to follow suit. Keeping track of your competitors’ changes will help you differentiate your company and products from other similar items. As you redesign your packaging, try to choose design elements that will set you apart from the competition and make your product stand out on retail shelves.
Trends have shifted
Design trends can come and go quite quickly, particularly when it comes to product packaging and graphics. Just take a look at the difference in logos and packaging from the 1960s to the present day. As such, make sure your packaging is up to date with the latest design trends to keep your products relevant in the eye of consumers. While retro packaging can be a fun change of pace every once in a while, choosing a style that’s more in line with current trends will provide a bit more longevity. It will also reduce the number of packaging redesigns your product will need to undergo in the future.
Sales are slow
A drop in sales is one of the most easily recognizable signs you need a packaging redesign. If all other aspects of your marketing strategy are performing well, but sales are still low, you may need to consider giving your product packaging a makeover. Updating your product packaging, even slightly, will draw consumers’ eyes once again and reintroduce them to the same products they already know and love. With a renewed interest in the product (thanks to an appealing packaging redesign), you’ll start to see sales increase in no time.
Costs have increased
If the cost of your current product packaging has recently surged, it may be time to redesign the packing in a more budget-friendly manner. Adjusting packaging design to utilize less material will help cut costs, as will switching to less expensive packaging material. Maintaining current packaging size and style and switching only the material used will cut down manufacturing costs while retaining your packaging’s unique design. Printex Transparent Packaging offers Window Pick and Place or printing and textured effects on PET packaging. Depending on your structural design, either of these can help reduce costs while increasing shelf awareness.
Printex Transparent Packaging is here to help you in all aspects of your next product redesign. We offer a wide selection of PVC and PET boxes, as well as small clear acetate boxes to fit all your design needs.
Product packaging should be designed in such a way that it highlights and maintains a product’s integrity. Choosing the right packaging materials to achieve this feat, therefore, requires significant consideration and planning. When choosing the best material to protect your products, first consult the following reasons to use polypropylene for packaging.
Polypropylene is incredibly light. Polypropylene has a relatively low density, particularly when compared to some other packaging materials, so it can yield considerable cost savings for manufacturers. The cost of manufacturing and shipping heavy packaging materials can quickly add up, but by using a lighter packaging material such as polypropylene, manufacturers can significantly reduce shipping costs.
One of the most popular reasons to use polypropylene for packaging is that it’s extremely malleable and flexible. Many plastics may crack or break when bent or put under pressure, but polypropylene will not. In fact, polypropylene is so flexible that it’s often used to create living hinges. A living hinge is a very thin, flexible hinge created from one continuous piece of polypropylene. This living hinge can be bent repeatedly in the same manner many times without cracking or breaking. At Printex Transparent Packaging, we utilize these living hinges in our polypropylene cartons to create easy-to-fold creases that allow for quick and simple manual or automated assembly.
Polypropylene is one of the most popular materials for product packaging due to its extreme durability. Polypropylene doesn’t react to many acids or conduct electricity well, and it’s highly resistant to corrosion. For these reasons, polypropylene can be used to package many products without fear that the product itself will become compromised. Additionally, polypropylene has a high tensile strength and is highly impermeable. The extreme durability of this material makes it a popular choice for product packaging, as manufacturers will have no doubts that the packaging will sufficiently protect the product inside.
Like many other plastics, polypropylene offers a highly customizable material manufactures can utilize in various product packaging styles. Polypropylene can be produced in a variety of solid colors or transparent tints to best suit the design of the product and overall image of the company. Design capabilities such as off-set printing, foil stamping, silkscreen printing, or embossing can further customize polypropylene packaging. Polypropylene is also ideal for creating a frosted or semi-opaque effect.