Archive: Mar 2020

Face Shield Splash Guard – New Disposable Protection!

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Face Shield Splash Guard – New Disposable Protection!

Super Light… no need to make it tight!

Face Shield Splash Guard

Printex Transparent Packaging has stepped up and refocused its manufacturing capacity to help produce essential emergency supplies during this COVID crisis. We are proud to be one of the businesses who can quickly manufacture and supply emergency face splash guards and other innovative solutions to support our North American response to COVID-19.

Our disposable plastic face splash guards are made in North America at our plants in Montreal Canada and Long Island NY. We produce and sell a Face Shield Splash Guard that is disposable, has a simple adjustable size band, and is made of clear PET recyclable plastic. This protective face shield is made to be light weight and easy to wear. This protective face shield fits well over glasses and masks. Printex Transparent Packaging’s sneeze guard masks protects the mouth, nose and eyes from sprays and light droplets.

Manufacturing Frontline Medical Protection:

Printex Transparent Packaging remains open and operational with staff working from home and in our production facilities, and we are proud to contribute to the needs of the medical community protecting us. On Friday, 20th of March, Dr. Michael Warner, an ICU Physician at Toronto’s Michael Garron Hospital stated,

“If we run out of personal protective equipment, we cannot treat people with COVID-19, full stop. That means we can’t even enter their rooms, let alone give them medication, give them meals, put breathing tubes in or provide them with any type of care”.

Ensuring business continuity:

Printex Transparent Packaging will prioritize the production of disposable plastic face splash guards and continue to manufacture domestic clear folding cartons in our Long Island NY and Montreal Canada facilities. Both plants can take on production from the other, in the event of a disruptive outbreak in either plant. Significant additional hygiene and cleaning process’ have been implemented at all locations. We also have multiple suppliers for our key raw materials. We are the largest supplier of clear folding boxes in North America and we intend to use our resources to supply the demand for Protective face shield splash guards. We applaud the medical professionals in the front line protecting us and are proud to do our part to support their response to COVID-19. In turbulent times like this – we’ll get through this together.

Available Immediately:

We can fill your orders immediately. Please contact us.

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Plastic Folding Box Shipments & COVID-19

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Earth with the Different Elements

Ensuring business continuity:

Printex Transparent Packaging will continue to manufacture domestic clear folding cartons in our Long Island NY and Montreal Canada facilities. Both plants can take on production from the other, in the event of a disruptive outbreak in either plant. Significant additional hygiene and cleaning process’ have been implemented at all locations. We also have multiple suppliers for our key raw materials.

Safety:

We will protect our workforce. We strive for both the physical and mental well-being of our workforce, while supporting our broader global community and the safety of our customers. All health and safety standards guidelines set are followed.

Partner with industry peers & supply chains:

We are the largest clear folding box manufacturer in North America, and we will ensure that our North American customers can continue business as effectively and efficiently as possible.

Supporting our People:

We understand that our employees face challenges as parents with children who will be at home, hourly workers who may need sick leave or time off or have questions and concerns. We recognize that mental well being is a very real issue. Our company culture has always been and will continue to be to support each other so that we can continue to support you, our customer.

While we face challenging times managing this global situation, what we learn will benefit our companies for the years to come. Our hearts go out to those who have been affected and we appreciate the healthcare workers, local communities and governments around the world who are on the front lines working to contain the virus. In turbulent times like this – we’ll get through this together.

The Importance of Product Packaging in the Cosmetic Industry

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The Importance of Product Packaging in the Cosmetic Industry

The Importance of Product Packaging in the Cosmetic Industry

Image is everything when it comes to cosmetics. The beauty industry excels in creating products that allow consumers to look and feel their best. The allure of this industry lies not only in the product itself but also in the packaging of said product. It’s no secret that product packaging can have a significant impact on the overall success of a product, but that impact is magnified when it comes to cosmetic products. Consumers want their cosmetic products to look good on both the inside and the outside, and product packaging plays a large part in this. This brief overview explores the importance of product packaging in the cosmetic industry and the various ways packaging can influence consumer purchasing patterns of health and beauty products.

Protection

At its most base level, product packaging is designed to protect the product within and keep it safe from tampering. This is a very important factor in regard to cosmetic products, as these products are often applied close to the eyes, nose, and mouth. Therefore, tampering with the product in any way could pose significant health risks for the consumer. As a result, many cosmetic brands package their products in tamper-proof packaging. A PET tamper-evident locking sleeve, for instance, helps keep the product inside safe while also alerting the consumer if the product has been opened or tampered with in any way. Durable product packaging also helps keep the product safe while en route from the manufacturing facility to the retail shelves. Image is very important in this industry, so the products must be pristine when they arrive at the store.

Display

Oftentimes, the first thing that consumers look for when purchasing a cosmetic product is color. Foundation and concealer must match the consumer’s skin tone exactly, while blush, eye shadow, and lipstick must appear vivid and highly pigmented. The product packaging, therefore, ought to represent the color of the product as accurately as possible. Clear product packaging is the ideal choice for displaying such vibrant cosmetic products. Packaging cosmetic products in clear plastic folding cartons allows the consumer to clearly see the product prior to purchase. The product’s colors will be displayed accurately, allowing the consumer to choose the correct colors for their individual style or skin tone every time.

Marketing

The cosmetic industry operates heavily on brand recognition and loyalty. Consumers are often very loyal to their cosmetic brand of choice, and once they find a brand they like, they are very reluctant to stray to other brands. As a result, product packaging should be designed in a way that makes it instantly recognizable. This helps the company retain its loyal customer base while also making it easier to market to new customers who may have only heard about the company through word of mouth. The quality of packaging materials also plays a big part in marketing cosmetic products. High-quality product packaging is generally associated with high-quality products. When customers view well-designed, high-quality product packaging, they are more likely to put their faith in the company and product and are more likely to make a purchase. Packaging cosmetic products in high-quality plastic packaging assures the consumer that the product will be reliable and well-constructed.

Research Methods for Product Packaging Design

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Research Methods for Product Packaging Design

Research Methods for Product Packaging Design

Market research plays a critical role in the development of a company’s business and marketing strategy. It can provide invaluable information regarding current market trends, as well as the unique wants and needs of a business’s individual consumer base. Market research can be beneficial in many different facets of business, including the design of products and product packaging. Market research allows companies a more complete understanding of consumer desires and the effect that specific product packaging has on purchasing patterns and preferences. There are many different means for gathering this data, each with its own set of advantages. This guide to some of the most common research methods for product packaging design will help you choose the means that best suit your business.

Surveys

Surveys are one of the most popular research methods for product packaging design due to the fact that they are rather cost-effective and easy to execute. Companies with access to the emails of loyal customers can send out free surveys with the simple click of a button. Surveys are also popular because they can yield highly valuable qualitative data that can help steer a company’s business and marketing strategies. Surveys are a good means of collecting data that pertains to key characteristics of your company’s target demographic, including age, race, and gender. Knowing these characteristics will allow you to tailor your marketing strategy more closely to the desires of consumers within a certain demographic. Surveys can be highly useful in terms of product packaging design, as they allow consumers to share their responses anonymously. Consumers are more likely to provide their honest opinions when responses are anonymous and you will receive more accurate results overall. You can also design surveys to include photos of potential packaging designs as well as questions that allow a bit more variability. Consider including Likert scale or open-ended questions to add more depth to your survey responses.

Focus groups

Focus groups are a very popular method of research for many companies but are particularly common when it comes to the debut of a new product or packaging design. Unlike surveys, focus groups allow for more personal and in-depth conversations regarding consumer opinions and feedback. Though they’re not anonymous like surveys, focus groups do still yield accurate and honest responses. This is due to the fact that participants speak face-to-face with fellow participants and company representatives, which allows them to form a more personable and trusting relationship in which they feel comfortable sharing their true feelings. Focus groups are the perfect time to debut new products and packaging designs. This scenario allows the participants to properly view and interact with the product at hand so they can make more informed decisions. In this setting, it can also be beneficial to provide participants two different iterations of the same product and allowing them to choose their favorite. For instance, presenting participants with two iterations of the same product, one in clear plastic box packaging and one in opaque packaging, will allow you to see which design consumers gravitate more toward. Encourage participants to weigh the advantages and disadvantages of each option out loud, as this will provide you deeper insight into the decision-making process of consumers.

Once you complete your market research and have a more concrete idea of how you’d like your product packaging to look, enlist the services of Printex Transparent Packaging. Our team of skilled professionals can help you create a product packaging design that matches the wants and needs of your target audience exactly.