Archive: Aug 2020

The Benefits of Custom Packaging

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The Benefits of Custom Packaging
From makeup foundation to clear plastic face shields and everything in between, the packaging is essential to get right if you want to grab your customer’s attention. Not only is it the first line of defense to protecting your product, but it is also the first thing the customer handles when pulling your product from the shelves. When you have a product in a highly competitive industry, packaging could be the very thing that separates a sale for you from a sale for your competitors. Here are just a few of the benefits of custom packaging.

Improves the Customer’s Experience

Everything about the product must be for the customer’s benefit, even the packaging. Having packaging that stands out and sends the right message helps your product stand out from the sea of boring boxes. The right kind of packaging can elevate the product inside of it, creating a sense of exclusivity when the customer picks it up. The product inside may be exactly what they need, but if the packaging it’s in says otherwise, no one goes home happy.

Allows You to Show Off the Brand

Not every product will need this; for example, we sell our clear plastic face shields with the option of using a logo or being completely blank. However, you may want your brand front and center on your packaging. Branding is incredibly important to creating a sense of security when customers see your product, and repeat buyers will want to know exactly where to look to find your product again.

Keeps Your Product Protected

Having an oddly shaped or fragile product can be a hassle to deal with, especially during shipping. One of the benefits of custom packaging is that you know the exact specifications of your package and can be more assured of its safety in transit. It doesn’t matter if you are buying a sturdier box for glass products or you need an exact shape for a clear plastic face shield—protection from harm should be a top priority.

They say you can’t judge a book by its cover, but plenty of customers judge a product by its packaging. Don’t lose out on sales because your packaging was an afterthought. Printex Transparent Packaging offers various packaging options to ensure your product is the one that stands out the most—call us today at (800) 461-8106 to make your packaging truly stand out.