5 Things Your Product Packaging Says About Your Brand

Transparent Packaging

Stand Out on the Shelf with Transparent Packaging

Great packaging is essential to engaging and building your target customers, not only for your product, but also your brand, and your company.

Brand Recognition

It only takes 3 seconds for a consumer to form an opinion of a product. Standing out on the shelf is important. Use a logo, a unique shape, transparent windows and other branded imagery on your packaging.

Brand Positioning

You need to know your marketing message and your demographic. For example, younger audiences prefer brighter colors, with block fonts and bold shapes. Consumers of upscale products prefer colors like black and gold with elegant fonts. Colors can help convey your brand identity as well. Design your packaging for your target audience.

Emotional Connection

The more the consumer relates to, the more likely they are to purchase it or recommend it to others. People can find a connection with packaging in different ways, such as comfort, consistency and even the shape of the box. Colors draw in the customer; so, match colors with feelings such as happy yellows, serene blues, or sensual reds. Color improves brand recognition by 80%.

Show What You Do

People love stories, so tell your story. Are you committed to sustainability? 80% of consumers are likely to switch to brands similar in price and quality to one that supports a cause they favour. You can probably think of a few brands that do very well telling their story with an inspiring blurb on their packaging.

Transparent Packaging

“Don’t hide what’s inside!” Customers like to see what they are getting. Whether it’s a clear box, a window box, or a printed clear PET (clear plastic) box with clear areas. Showcasing your product increases interest. Transparent packaging shows a product’s credibility and trust.

Packaging Done Right

Good product packaging doesn’t have to be expensive. Great product packaging is about creating a lasting impression on the shelf and in the minds of your customers. Returning customers’ spend an average of 67% more than first time customers, investing time into thoughtful packaging is well worth your effort.

Contact our team of specialists today to get started customizing your packaging solution.
  • Printed Plastic Box for Food Industry

    Unique clear box packaging for the seafood industry. A completely new way to package and sell oysters that makes this brand stand out above others and outsell the competition. Food Grade clear PET packaging with outside printing in both opaque and transparent 4-colour process printing. High end visual packaging that sells! Food Grade clear PET packaging with outside printing in both opaque and transparent 4 colour process printing. High end visual packaging that sells!

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  • Clear Folding Boxes and Cartons

    Printex Transparent Packaging manufacturers custom clear box packaging to make any product dramatically stand out on the shelf. Custom designed packaging in unlimited box styles and semi rigid bag configurations! We create all types of clear plastic cartons and boxes for a variety of industries. Offering a full range of decoration options for your package design including offset print, silk screen print, embossing, hot stamping, foil stamping and even a custom fragrance to your packaging! As a full-service shop, we can design your clear plastic packaging boxes from start to finish.

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    A duo-carton utilizing foil laminated SBS paperboard attached to clear PET plastic. This vibrant package attracts the eye with its foil accents on the SBS as well as on the clear window area. This window box has opaque as well as translucent print. The PET Plastic part of the box is made from post-consumer recycled material. Recycled water bottles given a new useful life instead of going to land fill.

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  • Clear Tube Packaging

    Don’t hide what’s inside! Clear plastic tubes and cylinders give products high visibility. Opaque and translucent print showcase eye-catching graphics and brand information while Clear PET brings the product closer to the consumer. This clear plastic tube packaging ships flat for efficient transport and storage until filled with product.

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  • Clear boxes for Automated Assembly

    PET carton erecting made simple with clear printed boxes made for automated assembly. Talk to us about your RF scoring requirements for automated packaging. PRINTEX TRANSPARENT PACKAGING has been using RF technology for over 30 years and is constantly updating both our understanding of the process and the machinery that makes the best use of its capabilities.

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  • Clip Strips and Gravity Feeders

    Semi-permanent Point-of-purchase (POP) displays give manufacturers a distinct advantage in the market. PRINTEX TRANSPARENT PACKAGING uses semi rigid plastics to create sturdy and attention-commanding displays that truly present your product in the best light. Ask us about, gravity feeds, DVD displays, brochure pockets, clip strips, shelf flags, neckhangers and on-pack bonus packaging.

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