5 Things Your Product Packaging Says About Your Brand
Stand Out on the Shelf with Transparent PackagingGreat packaging is essential to engaging and building your target customers, not only for your product, but also your brand, and your company.
Brand RecognitionIt only takes 3 seconds for a consumer to form an opinion of a product. Standing out on the shelf is important. Use a logo, a unique shape, transparent windows and other branded imagery on your packaging.
Brand PositioningYou need to know your marketing message and your demographic. For example, younger audiences prefer brighter colors, with block fonts and bold shapes. Consumers of upscale products prefer colors like black and gold with elegant fonts. Colors can help convey your brand identity as well. Design your packaging for your target audience.
Emotional ConnectionThe more the consumer relates to, the more likely they are to purchase it or recommend it to others. People can find a connection with packaging in different ways, such as comfort, consistency and even the shape of the box. Colors draw in the customer; so, match colors with feelings such as happy yellows, serene blues, or sensual reds. Color improves brand recognition by 80%.
Show What You DoPeople love stories, so tell your story. Are you committed to sustainability? 80% of consumers are likely to switch to brands similar in price and quality to one that supports a cause they favour. You can probably think of a few brands that do very well telling their story with an inspiring blurb on their packaging.
Transparent Packaging“Don’t hide what’s inside!” Customers like to see what they are getting. Whether it’s a clear box, a window box, or a printed clear PET (clear plastic) box with clear areas. Showcasing your product increases interest. Transparent packaging shows a product’s credibility and trust.
Packaging Done RightGood product packaging doesn’t have to be expensive. Great product packaging is about creating a lasting impression on the shelf and in the minds of your customers. Returning customers’ spend an average of 67% more than first time customers, investing time into thoughtful packaging is well worth your effort.
Contact our team of specialists today to get started customizing your packaging solution.