Category Archive: Events

The Importance of Product Packaging

The Importance of Product Packaging

Benefits of Product Packaging

First impressions are very important, and your packaging is often a consumer’s first introduction to the product. As such, product packaging is a factor that manufacturers should never overlook. The importance of product packaging is multi-faceted and can go a long way in securing a good first impression and lasting brand loyalty.

Protects the product

At its most base level, product packaging serves to protect the product inside. Packaging must keep the product safe during shipment between the manufacturing facility and the retailer and must prevent damage while the product sits on the shelf. Therefore, product packaging must be sturdy and reliable. Many companies package their products with seals and locks that prevent tampering and further ensure the safety and integrity of the product. Consumers expect their products to function exactly as intended—secure, dependable product packaging is the best way to ensure just that.

Displays and promotes the product

Another functional aspect of product packaging is how it promotes and displays the product within. Many products, particularly food products, include a description of ingredients and nutritional information on the packaging. Other product packaging may display instructions explaining how to set up and use the product. Displaying important information regarding the product helps manage consumer expectations and promotes customer satisfaction. The better the buyer understands what they are purchasing, the more likely they are to be happy with said purchase. Still, other product packaging forgoes wordy instructions and simply lets the product speak for itself. Utilizing window box packaging or clear plastic boxes, the customer can properly view the product in real-time. Many prefer this over relying on drawn diagrams and written explanations. Being able to properly view the product for themselves can increase customer satisfaction and the likelihood of purchase.

Attracts buyers

When considering the importance of product packaging, it’s crucial to consider the wants and needs of the consumer. The main goal of creating any product, after all, is to attract customers and encourage them to buy your product. Because first impressions are so important to the buying process, well-designed product packaging can go a long way in putting your product into the hands of buyers. Choosing a style and colors that will appeal to consumers and encourage them to pick up your product is very important, as is choosing high-quality packaging materials. The product packaging is a reflection of the product inside and the brand as a whole. When designing product packaging, therefore, many brands conduct extensive research into the wants and needs of consumers to ensure their packaging is attractive and compelling.

Differentiates the product from competitors

When walking through the aisles of a store, it quickly becomes clear that there is no shortage of new and interesting products on the market. Many retailers often group similar products on shelves, so the need to separate your products from the competition is highly important. Well-made, eye-catching product packaging is a great way to do just that. While the size and shape of the packaging may be similar to the competition, the design should be different. The colors, fonts, and style you choose for your packaging can easily help set your product apart from other companies. Innovative designs such as clear plastic boxes will catch the consumer’s eye and help put your product a cut above the rest.

The Sustainability Factor

The rise of eco-friendly packaging:

As consumers become more conscious of the environmental impact of their choices, there is a growing demand for sustainable packaging solutions. Brands prioritizing eco-friendly packaging can attract environmentally-conscious consumers and position themselves as responsible and forward-thinking.

Consumer demand for sustainable solutions:

Studies have shown that consumers are willing to pay more for products that are packaged in an environmentally-friendly way. Recyclable packaging, made from renewable materials, or biodegradable resonates with consumers who want to minimize their ecological footprint. By meeting this demand, brands can not only attract more customers but also build a positive brand image.

Benefits and challenges of sustainable packaging:

While there are clear benefits to using sustainable packaging, there are also challenges that brands need to navigate. Sustainable packaging materials can sometimes be more expensive or less readily available than traditional materials. However, with advancements in technology and increased awareness, more sustainable options are becoming accessible to businesses, making it easier to adopt eco-friendly practices.

Custom Product Packaging From Printex Transparent Packaging

At Printex Transparent Packaging, we specialize in brand packaging design, box closures, prototype packaging, and more. Contact us today to learn more about our services or request a quote to start your order.

Outstanding Christmas Holiday Packaging

Boost Your Sales During the Christmas Holiday. It’s Time to Start Planning Your Custom Christmas Packaging.

Innovative Custom Christmas Packaging with a “Wow Factor” is a wonderful way to boost your sales. It’s about that time of the year to begin preparing for your Christmas retail season. Here are some tips on holiday packaging ideas, when to start planning your custom Christmas Packaging, and why you should use holiday packaging to boost your sales!

Start Holiday Packaging Planning Early

This is a great time of year to begin preparing for your Christmas retail season. Here are some ideas for outstanding Christmas Packaging to help you boost your sales during the holiday season. Retail consumers love custom-designed holiday-themed boxes because they look great and can save them time and money wrapping gifts. Consumers love the convenience, and they look for packaging designed in a gift-ready decorated box.

PET Packaged Star

Shine Bright Nail Lacquer star-shaped container is made from recyclable clear PET package by Printex Transparent Packaging and has silver hot foil graphics with a seasonal snowflake design.

Enhance your Holiday Packaging with Seasonal Shapes & Designs

Create new customized shapes or add to your existing packagings such as playful and festive holiday-themed imagery including snowflakes, snowmen, candy canes, Christmas ornaments, Christmas trees, and bows that spark a seasonal theme. Clear plastic PET is adaptable packaging that allows manufacturers to customize its shape, size, and style according to the customers’ needs. Shine Bright Nail Lacquer star-shaped container is made from recyclable clear PET and has silver hot foil graphics with a seasonal snowflake design. Custom holiday packaging can add value to your product and customer experience. They are great stocking stuffers and look good in gift baskets, or under the tree.

A “Window of Opportunity”

A window box has the benefits of a paperboard box plus the advantages of a PET clear window. Lots of branding can be printed on the box and a clear window showcases the product. For the holidays this can be for promotional gift sets, Christmas Crafts, Christmas chocolates, Christmas baked goods, or health and beauty promotional gift sets. A window box is a great way to showcase what is inside the package and convey a higher value proposition. In a Clemson eye-tracking study, participants were asked, “When buying personal care products, which package do you perceive as being higher quality?” respondents answered “clear plastic” more than 85 percent of the time. Participants were four times more likely to purchase a product that they could see through the clear plastic package.

macaroons packaging

People Are More Likely to Purchase a Product That They Can See

starbucks clear packaging

Starbucks Christmas latte packaging is transformed into Christmas Holiday Packaging by Printex Transparent Packaging with full-color printing enhanced by Silver Hot-foil stamped snowflakes.

Benefit from package branding that pops but with the advantage of seeing what’s inside. If a customer can view your product, then they are more likely to choose the product that they can see rather than another that is blindly boxed in an opaque paperboard box. Customers like to see what they are buying. According to a Clemson eye-tracking study, Fixation counts! Clear plastic packages were 675 percent more likely to grab a shopper’s eyes than paperboard containers. Transparent packaging can help build brand equity and support the value proposition of your product. Starbucks Via Instant Latte Sachets packaging is transformed from a paperboard box with no visibility into a clear package made with 100% Post-Consumer Recycled PET—made from recycled water bottles! “Wow, factor” and product messaging are communicated by full-color printing enhanced by Silver Hot-foil stamped snowflakes and translucent areas that let the colored sachets shine through. In the case of this packaging design concept, it can serve as a stocking stuffer or can be hung from a Christmas tree and used as a fun, shiny Christmas ornament.


Holiday Packaging Deadlines

Traditional lead times and planning schedules are no longer the benchmarks. Since the Pandemic and other world events, shipments have been delayed by weeks and months, putting at risk of hitting key dates to sell into seasonal markets, Christmas Retail Packaging planning should be happening now! Economists expect shipping problems to linger well into 2022. Shipping costs are 6x more than the pre-pandemic norm! Backlogs and elevated shipping costs are likely to persist past next Christmas. We at Printex Transparent Packaging recommend three key helpful hints:
  • Plan early
  • Buy early
  • Buy domestic
Wine Twin Pack Eco-PET 100

Eco-PET 100 Wine Twin Pack from Printex Transparent Packaging is made from 100% Post-Consumer Recycled PET, a fully recyclable structure with a recyclable printed paperboard insert that can be separated by the consumer to ensure that the separate components can be easily recycled.

Sustainable Packaging Material Matters

Yes, sustainability matters to customers as well as to manufacturers. You want your customers to still see your product and be dazzled by your fantastic packaging that draws them to your product. Especially during holiday retail Christmas! Yet, your company wants to comply with increased sustainability goals and still compete for attention on the shelf! Today, consumers want to invest in a brand mission. Eco-conscious holiday packaging is an excellent branding tool that allows you to meet all your packaging goals.

Holiday Packaging With Printex Transparent Packaging 

Increased sales, a more commanding visual presence, greater visibility in the marketplace, and environmentally sensible – these are just some of the reasons transparent packaging or a window box is a wise decision for your holiday packaging needs.

Printex Transparent Packaging is the largest Clear Folding Box manufacturer in North America. Producing clear folding cartons and window boxes utilizing recyclable PET made from Virgin resin, 25%, 50%, and 100%, recycled PET (water bottles). With manufacturing plants in the US and Canada, overseas shipping delays are not something you have to worry about. Sourcing, buying, and manufacturing domestically also reduces negative environmental impacts associated with trans ocean shipping while also supporting our domestic economies and job creation.

You can also rest assured knowing our packaging is manufactured in our SQF-certified, food-safe packaging facility. SQF Code is internationally recognized, with emphasis on the systematic application of HACCP/Food Safety principles for control of food safety hazards.

To learn more about our capabilities, contact us today. To get started on your solution, request a quote.