Home » Blog » What You Need to Know About Food & Beverage Packaging

What You Need to Know About Food & Beverage Packaging

Posted by Jane White on

food and beverage packagingFood and beverage packaging serves a variety of purposes. In addition to protecting your products during shipping and handling, it serves as a direct interface between your brand and the customer. If designed and constructed properly, the investment can help your business succeed by creating a satisfying product experience for your customers. 

The Role of Food and Beverage Packaging in the Consumer Experience

When you select your food and beverage packaging, you determine how your customer experiences your product and brand. Customers are both consciously and subconsciously aware of every facet of your product packaging. It is therefore critical to consider every aspect of the customer’s experience when choosing your packaging, including: 

  • How easy is it to open? If your packaging is hard to open, customers may move on to another brand that is easier to handle. 
  • Is the product visible? Many customers want to see what they are getting before they purchase a product. 
  • Does the product look appealing? Since you want your product to be visible, you also want it to be visually appealing or appetizing. 
  • How much product is in the container? Customers want to feel like they are getting their money’s worth, so the packaging should make the product appears to have good value. 
  • Can the packaging keep the product fresh? Packaging that maintains the quality of the product helps keep customers happy. 
  • Will the product break or stay whole? Good packaging should protect products from damage during shipping and handling. 
  • Was the product contaminated? The health and safety of customers are paramount, which is why it is critical to ensure that your packaging materials and processes are selected with care. 

Key Factors of Packaging for the Food and Beverage Industry

Choosing the right packaging for your food and beverage products can be challenging since each product has different packaging requirements. The five main factors to consider when selecting food and beverage packaging are:

  • Product protection. Packaging should protect products. 
  • Product safety. Packaging should be safe for/ensure the safety of consumers. 
  • Product freshness/shelf life. Packaging should keep food fresh.
  • Brand identity. Packaging should promote the company that offers the product.
  • Packaging appeal. Packaging should align with the retail eye-tracking and merchandising strategy of the company.

Types of Food and Beverage Packaging Designs

Food and beverage packaging can be designed in many ways to suit different product and company needs. Common designs include: 

Food and Beverage Packaging Solutions From Printex Transparent Packaging

The packaging of food and beverage products should provide more than just protection. It should also maintain the quality of the product, tells its story, and highlight the brand. 

At Printex Transparent Packaging, we have decades of experience providing high-quality custom transparent food and beverage packaging solutions. We deliver packaging that meets your exact product and marketing needs. To learn more about our capabilities, contact us today. To get started on your solution, request a quote. 

  • Eco-PET Series can help your company meet its Sustainability goals for 2025 and onwards!

    Our new Eco-PET Series is made from 25% or 50% or 100% Post-Consumer Recycled (PCR) PET and it is Recycled and Manufactured domestically here in North America. We are North America’s largest clear folding box manufacturer and the largest to use 100% PCR PET made domestically, here in the United States. Our new Eco-PET Series is made in America and is manufactured into clear folding boxes at both our locations in North America.

    Learn More

  • Clear Folding Boxes and Cartons

    Printex Transparent Packaging manufacturers custom clear box packaging to make any product dramatically stand out on the shelf. Custom designed packaging in unlimited box styles and semi rigid bag configurations! We create all types of clear plastic cartons and boxes for a variety of industries. Offering a full range of decoration options for your package design including offset print, silk screen print, embossing, hot stamping, foil stamping and even a custom fragrance to your packaging! As a full-service shop, we can design your clear plastic packaging boxes from start to finish.

    Learn More
    Perfume Bottle Packaging

  • Window Boxes

    A duo-carton utilizing foil laminated SBS paperboard attached to clear PET plastic. This vibrant package attracts the eye with its foil accents on the SBS as well as on the clear window area. This window box has opaque as well as translucent print. The PET Plastic part of the box is made from post-consumer recycled material. Recycled water bottles given a new useful life instead of going to land fill.

    Learn More
    PET clear packaging

  • Clear Tube Packaging

    Don’t hide what’s inside! Clear plastic tubes and cylinders give products high visibility. Opaque and translucent print showcase eye-catching graphics and brand information while Clear PET brings the product closer to the consumer. This clear plastic tube packaging ships flat for efficient transport and storage until filled with product.

    Learn More
    PET Clear Packaging Feature Section

  • Clear boxes for Automated Assembly

    PET carton erecting made simple with clear printed boxes made for automated assembly. Talk to us about your RF scoring requirements for automated packaging. PRINTEX TRANSPARENT PACKAGING has been using RF technology for over 30 years and is constantly updating both our understanding of the process and the machinery that makes the best use of its capabilities.

    Learn More
    PET Clear Packaging Feature

  • Clip Strips and Gravity Feeders

    Semi-permanent Point-of-purchase (POP) displays give manufacturers a distinct advantage in the market. PRINTEX TRANSPARENT PACKAGING uses semi rigid plastics to create sturdy and attention-commanding displays that truly present your product in the best light. Ask us about, gravity feeds, DVD displays, brochure pockets, clip strips, shelf flags, neckhangers and on-pack bonus packaging.

    Learn More
    PET Clear Packaging Feature

Additional Capabilities

Design Services Prototyping Foil Stamping Window Pick & Place Silk Screen Printing