Considerations for Designing Product Packaging
Product packaging often comes as a second thought to the design of the product itself. However, packaging can actually have a large impact on the overall success of the product. To achieve the highest success rate possible, the product packaging should complement and accentuate the product itself. Taking into account the following considerations for designing product packaging will enable you to create a more effective and eye-catching display for your products.
One of the most important considerations for designing product packaging is color. Marketing and advertising experts have studied color theory and color psychology for a long time, as it can subtly influence consumers in rather significant ways. Though the average consumer may not consciously contemplate the color of a product’s packaging, it can still subconsciously influence their buying behaviors. Certain colors evoke certain emotions. Utilizing color psychology to encourage particular emotional responses, therefore, can influence purchasing decisions and can encourage consumers to purchase your products over competitors’. Choose product packaging colors that relate to the overall message and image of your company and that complement the design of the product well.
Product packaging comes in all shapes and sizes and you can often adjust it to fit the exact dimensions of the product held within. As one of the chief purposes of product packaging is to protect the product inside, it’s important to consider how the shape of the product packaging might influence the product’s integrity. For instance, if the product packaging allots too much space around the product, the product may shift around during transportation and suffer damage. Choosing a packaging shape that allots a little less wiggle room will decrease the likelihood of damage during transportation. You should also consider functionality when choosing the shape for your product packaging. Bulky, oddly-shaped packaging is hard to carry and store and may deter consumers from purchasing the product. Choosing a sleeker shape for your product’s packaging will make it much more manageable and appealing to consumers. Clear tube packaging, for example, is sleek and easy to carry and store while also allotting just the right amount of empty space to properly protect the product.
Text can also play a large role in the overall success of a product, and you should carefully consider it when designing product packaging. Crowding your product packaging with tiny print can overwhelm the consumer and cause them to lose sight of the product on display. Instead, choose the most important information to display on your packaging. Other information on an insert within the packaging can also be helpful. You should also be cautious of the fonts you choose for your product packaging. Choose a font that is not only appealing but also legible. The more straightforward your copy is, the more likely consumers will be to put their faith in your products.
How to Choose Product Packaging Materials
Attention to detail is crucial to the design of any product. As product packaging is an extension of the product itself, it’s important to carefully consider all design aspects—including the packaging materials. This quick guide will help you understand how to choose product packaging materials that match your brand as well as the product itself.
Functionality is of the utmost importance when choosing product packaging materials. The materials you use must be durable and long-lasting so that they can protect the product during transportation. Therefore, choose a product packaging material that is extremely functional and practical. When considering functionality, be sure to also consider the transportation method. If the product will be transported a long distance, you may need to choose a packaging material that is more durable so that it can better protect the product during its long journey. Printex Transparent Packaging’s special ship flat design allows for a more efficient way to transport a larger volume of containers to the assembly destination.
Product packaging need not only be functional, but attractive as well. After all, a product’s packaging is often the consumer’s first introduction to the product itself, so it’s important the packaging makes a good first impression. Choose a product packaging material that is easy to customize so that you can have it reflect your brand. Plastic packaging, for instance, is highly customizable. Not only can you shape it into a variety of forms, but you can also print, emboss, or stamp it with designs and logos. For example, plastic packaging can be formed into gift packs, clip strips, gravity chutes, or counter displays, all of which can be customized using the methods listed above. Some plastic packaging can even be infused with certain scents to create an even more unique impression.
Maintaining a budget is crucial to the success of any business. As such, it’s extremely important to bear in mind cost when considering how to choose product packaging materials. Choosing a lower-cost packaging material is often a double-edged sword. While lower-cost materials will help you stick to your budget, the lower price may result in lower-quality materials, which could compromise the integrity of your product. For example, a thin gauge plastic may collapse and not support the weight or structure needed for a custom package. Conversely, a well-designed package that fits the product correctly may not need the extra thick material. Luckily, there are some packaging materials that are low in cost but still high in quality. Many plastic packaging options are extremely reliable yet won’t break the bank. Clear plastic folding cartons can be made with PVC, PET, polypropylene, or clear acetate plastic and provide a cost-effective and reliable product packaging option. Let our Clear Plastic Folding Experts advise you for the best choice for your individual products.
Beginner’s Guide to PET Packaging
Clear plastic packaging comes in many different shapes and sizes, each with its own unique set of advantages and uses. PET plastic is one such material that is highly versatile and popular in the manufacturing of product packaging. This beginner’s guide to PET packaging will examine the basics and benefits of PET plastic, as well as its most common uses across a variety of industries.
What is PET?
PET stands for polyethylene terephthalate and is a type of thermoplastic polymer resin categorized as part of the polyester family. In fact, PET plastic is the most common and versatile thermoplastic polymer resin material in this family, with applications across many industries. PET plastic is recognizable due to its glass-like transparency and lightweight yet highly durable structure. Unlike some other packaging materials, PET plastic is completely recyclable and is actually one of the most recycled plastics in the world. Product packaging made from PET plastic always has a clear label with a resin identification code, generally located at the bottom of the package. This EcoStar logo, represented by the number 1 surrounded by connecting arrows, indicates that you can safely recycle the packaging. It is available to transform into other product packaging in the future.
Uses of PET
PET sees many uses across a wide range of industries. One of the most common uses for PET plastic is in the packaging of retail products. PET packaging is a popular choice among many manufacturers because it’s lightweight, strong, and environmentally-friendly relative to some other plastic options. There are no limits to the size or type of products that one can package using PET plastic. PET packaging utilizes easy to fold creases, so you can mold it into virtually any shape to accommodate the dimensions of the product within. Beauty products commonly utilize PET packaging since many beauty products rely heavily on design and color to entice consumers. Utilizing clear PET packaging allows the consumer an unobstructed view of the products within, thereby increasing their trust in the product and the company.
At Printex Transparent Packaging, we offer a wide range of PET packaging options for clear plastic folding boxes and acetate product packaging. You can customize all our offerings to fit your company’s individual specifications. Contact our team to learn more about how PET packaging can help protect and display your products.
1. Sustainable Packaging in a Circular Economy –
Sustainable packaging is also known as “green packaging”. Sustainability focuses on meeting the needs of the present without compromising the ability of future generations to meet their needs. We need packaging, so we try to make it green packaging. The concept of sustainability is composed of three concepts. Economic, environmental and social—otherwise known as profits, planet, and people. When sustainable efforts are combined with a circular economy, the benefits grow exponentially.
2. Circular Economy Packaging and Recycling –
The circular economy is an economic system aimed at eliminating waste and the continual use of resources. Sustainable packaging in a circular economy helps to guarantee that materials are included in a ‘closed-loop’ system, preventing harmful packaging materials from being used once and discarded. Closed circular systems include the Reuse, Sharing, Repair, Refurbishment, Remanufacturing and Recycling of items to minimize the creation of waste, pollution and carbon emissions. This is the economic/profit portion of sustainability.
3. Ocean Bound Waste –
Ocean Bound Waste is waste, including plastic waste, that has not yet found its way into the ocean and is classified as “mismanaged waste”. That is, waste / plastic waste that is not being collected and not likely to be collected and is found on the ground within 50km of a waterway or coastal area. This is the environmental/planet portion of sustainability.
Create an integrated collection system that turns mismanaged ocean-bound plastic into managed waste.
4. Circular Recycling –
Recycling can be broken down into two areas. Recycling is the result of both a management system and the human factor. Recycling is the social aspect of sustainability. Recycling depends on the organized “management systems” in place in society such as blue box pick up and recycling programs in communities. Recycling is also dependent on “the human factor”. We are only effective if people utilize a program. People must actively sort and recycle their waste. This is the social / people portion of sustainability.
5. Clean up Campaigns –
Picking up litter, such as Britain’s nation-wide Great Plastic Pick UP during May 2018 is another social /people aspect of sustainability. Although many agree that public cleanups do not address the root causes of ocean-bound waste, short-term campaigns do make a difference and lead to recycling and restoration of natural habitats. Re-use of social plastic such as R-PET used by Printex Transparent Packaging in products will help close the loop in the circular economy.