The benefits of scented packaging have been recognized even by the New York Times. A study conducted by their marketing department discovered that when given a choice between two similar food or beverage products, 81% of consumers would choose the product that they could both see and smell over one they could only see. Considering that 75% of the emotions we feel every day are affected by smell, it seems logical to invest in packaging that incorporates scents. PRINTEX TRANSPARENT PACKAGING can show you how.
Let shoppers sample your product without opening the package. We can create plastic packaging with touch-and-sniff scents embedded into the design. We do this using essential oils. We encapsulate the scents in microbeads which we mix into a varnish. We then apply this to the packaging. Your customers simply scratch the scented surface, breaking the microbeads to release the fragrance embedded there. Shoppers can truly experience your product, increasing the likelihood of purchase. The advantage fragrance gives to your product is invaluable. Ask about scented packaging today.