Boost Your Sales During the Christmas Holiday. It’s Time to Start Planning Your Custom Christmas Packaging.Innovative Custom Christmas Packaging with a “Wow Factor” is a wonderful way to boost your sales. It’s about that time of the year to begin preparing for your Christmas retail season. Here are some tips on holiday packaging ideas, when to start planning your custom Christmas Packaging, and why you should use holiday packaging to boost your sales!
Start Holiday Packaging Planning EarlyThis is a great time of year to begin preparing for your Christmas retail season. Here are some ideas for outstanding Christmas Packaging to help you boost your sales during the holiday season. Retail consumers love custom-designed holiday-themed boxes because they look great and can save them time and money wrapping gifts. Consumers love the convenience, and they look for packaging designed in a gift-ready decorated box.
Enhance your Holiday Packaging with Seasonal Shapes & DesignsCreate new customized shapes or add to your existing packagings such as playful and festive holiday-themed imagery including snowflakes, snowmen, candy canes, Christmas ornaments, Christmas trees, and bows that spark a seasonal theme. Clear plastic PET is adaptable packaging that allows manufacturers to customize its shape, size, and style according to the customers’ needs. Shine Bright Nail Lacquer star-shaped container is made from recyclable clear PET and has silver hot foil graphics with a seasonal snowflake design. Custom holiday packaging can add value to your product and customer experience. They are great stocking stuffers and look good in gift baskets, or under the tree.
A “Window of Opportunity”A window box has the benefits of a paperboard box plus the advantages of a PET clear window. Lots of branding can be printed on the box and a clear window showcases the product. For the holidays this can be for promotional gift sets, Christmas Crafts, Christmas chocolates, Christmas baked goods, or health and beauty promotional gift sets. A window box is a great way to showcase what is inside the package and convey a higher value proposition. In a Clemson eye-tracking study, participants were asked, “When buying personal care products, which package do you perceive as being higher quality?” respondents answered “clear plastic” more than 85 percent of the time. Participants were four times more likely to purchase a product that they could see through the clear plastic package.
People Are More Likely to Purchase a Product That They Can SeeBenefit from package branding that pops but with the advantage of seeing what’s inside. If a customer can view your product, then they are more likely to choose the product that they can see rather than another that is blindly boxed in an opaque paperboard box. Customers like to see what they are buying. According to a Clemson eye-tracking study, Fixation counts! Clear plastic packages were 675 percent more likely to grab a shopper’s eyes than paperboard containers. Transparent packaging can help build brand equity and support the value proposition of your product. Starbucks Via Instant Latte Sachets packaging is transformed from a paperboard box with no visibility into a clear package made with 100% Post-Consumer Recycled PET—made from recycled water bottles! “Wow, factor” and product messaging are communicated by full-color printing enhanced by Silver Hot-foil stamped snowflakes and translucent areas that let the colored sachets shine through. In the case of this packaging design concept, it can serve as a stocking stuffer or can be hung from a Christmas tree and used as a fun, shiny Christmas ornament.
Traditional lead times and planning schedules are no longer the benchmarks. Since the Pandemic and other world events, shipments have been delayed by weeks and months, putting at risk of hitting key dates to sell into seasonal markets, Christmas Retail Packaging planning should be happening now! Economists expect shipping problems to linger well into 2022. Shipping costs are 6x more than the pre-pandemic norm! Backlogs and elevated shipping costs are likely to persist past next Christmas. We at Printex Transparent Packaging recommend three key helpful hints:
Holiday Packaging Deadlines
- Plan early
- Buy early
- Buy domestic
Sustainable Packaging Material MattersYes, sustainability matters to customers as well as to manufacturers. You want your customers to still see your product and be dazzled by your fantastic packaging that draws them to your product. Especially during holiday retail Christmas! Yet, your company wants to comply with increased sustainability goals and still compete for attention on the shelf! Today, consumers want to invest in a brand mission. Eco-conscious holiday packaging is an excellent branding tool that allows you to meet all your packaging goals.
Holiday Packaging With Printex Transparent PackagingIncreased sales, a more commanding visual presence, greater visibility in the marketplace, and environmentally sensible – these are just some of the reasons transparent packaging or a window box is a wise decision for your holiday packaging needs.
Printex Transparent Packaging is the largest Clear Folding Box manufacturer in North America. Producing clear folding cartons and window boxes utilizing recyclable PET made from Virgin resin, 25%, 50%, and 100%, recycled PET (water bottles). With manufacturing plants in the US and Canada, overseas shipping delays are not something you have to worry about. Sourcing, buying, and manufacturing domestically also reduces negative environmental impacts associated with trans ocean shipping while also supporting our domestic economies and job creation.
You can also rest assured knowing our packaging is manufactured in our SQF-certified, food-safe packaging facility. SQF Code is internationally recognized, with emphasis on the systematic application of HACCP/Food Safety principles for control of food safety hazards.
To learn more about our capabilities, contact us today. To get started on your solution, request a quote.