Category Archive: Holiday Packaging

Unwrapping the Magic: How Packaging Tells the Story of Seasonal Holidays

Brown Wood table top with abstract blur christmas tree background

The Power of Visual Storytelling

Packaging has a unique ability to tell a story visually, and during the holiday season, this power is even more pronounced. The vibrant colors, festive designs, and whimsical illustrations on Christmas packaging can instantly transport us to a world of magic and wonder. Whether it’s a beautifully wrapped gift or a holiday-themed product package, visual storytelling through packaging creates a sense of excitement and anticipation.

The power of visual storytelling lies in its ability to evoke emotions and capture our attention. When we see packaging that reflects the spirit of the season, it ignites a sense of joy, nostalgia, and anticipation. It connects us to the holiday traditions and memories we hold dear. From the moment we lay our eyes on a beautifully designed package, we are transported to a world where anything is possible.

Creating an Emotional Connection

Packaging that tells a story goes beyond aesthetics; it creates an emotional connection with customers. By tapping into the emotions associated with the holiday season, brands can forge a deep bond with their audience. The feeling of warmth, love, and togetherness that comes with the holiday season can be conveyed through packaging design.

When customers open a package that evokes these emotions, they feel connected to the brand and the product. It becomes more than just a transaction; it becomes a memorable experience. Whether it’s a nostalgic design that reminds them of their childhood or a heartfelt message that resonates with their values, packaging has the power to make customers feel seen, understood, and appreciated.

Reflecting Holiday Traditions

The holiday season is filled with beloved traditions, and packaging can be a reflection of these cherished customs. From the iconic red and green color palette to symbols like snowflakes, reindeer, and Santa Claus, holiday packaging incorporates elements that instantly evoke a sense of familiarity and tradition.

By incorporating these symbols and traditions into packaging design, brands can tap into the collective nostalgia and create a sense of belonging. Customers see the packaging and immediately feel connected to the holiday spirit and the traditions they hold dear. It becomes a way to celebrate and honor the rituals that make this time of year special.

Designing for Festive Appeal

During the holiday season, competition among brands is fierce. To stand out from the crowd, packaging needs to have a festive appeal that captures attention and sparks curiosity. Designing packaging with the right balance of holiday-themed elements and brand identity can create a memorable and eye-catching package.

The key to designing for festive appeal is finding the perfect balance between creativity and clarity. The packaging should be visually enticing and communicate the essence of the product or brand. It should evoke the holiday spirit while still aligning with the brand’s values and messaging. By striking this balance, packaging becomes a powerful tool for attracting customers and standing out in a crowded marketplace.

A few examples could include adding holiday designs to the outside of your product packaging, holiday promo gift set window box packaging, seasonal value-added gift packaging, or customized recycled PET packaging shaped like stars or gingerbread houses!

Sustainable Packaging: A Seasonal Statement

In recent years, sustainability has become an increasingly important consideration in packaging design.

How can you incorporate sustainable packaging with holiday promotional packaging? You can include appropriate recycling symbols and instructions on your package. Utilize recycled and recyclable materials for your visual packaging, such as choosing PET over PVC when you want a clear window or box to make your product stand out on the shelf. Printex Transparent Packaging uses illustrations, step-by-step directions, and a QR code to view an instructional video explaining how their Eco-Smart Window Package can be easily separated and recycled. Also, try to source domestically wherever possible, those ocean freight ships can create an enormous carbon footprint on our environment.

For more on holiday package designs be sure to visit our other blogs:

Happy Holidays and have fun with creative packaging design!

Outstanding Christmas Holiday Packaging

Boost Your Sales During the Christmas Holiday. It’s Time to Start Planning Your Custom Christmas Packaging.

Innovative Custom Christmas Packaging with a “Wow Factor” is a wonderful way to boost your sales. It’s about that time of the year to begin preparing for your Christmas retail season. Here are some tips on holiday packaging ideas, when to start planning your custom Christmas Packaging, and why you should use holiday packaging to boost your sales!

Start Holiday Packaging Planning Early

This is a great time of year to begin preparing for your Christmas retail season. Here are some ideas for outstanding Christmas Packaging to help you boost your sales during the holiday season. Retail consumers love custom-designed holiday-themed boxes because they look great and can save them time and money wrapping gifts. Consumers love the convenience, and they look for packaging designed in a gift-ready decorated box.

PET Packaged Star

Shine Bright Nail Lacquer star-shaped container is made from recyclable clear PET package by Printex Transparent Packaging and has silver hot foil graphics with a seasonal snowflake design.

Enhance your Holiday Packaging with Seasonal Shapes & Designs

Create new customized shapes or add to your existing packagings such as playful and festive holiday-themed imagery including snowflakes, snowmen, candy canes, Christmas ornaments, Christmas trees, and bows that spark a seasonal theme. Clear plastic PET is adaptable packaging that allows manufacturers to customize its shape, size, and style according to the customers’ needs. Shine Bright Nail Lacquer star-shaped container is made from recyclable clear PET and has silver hot foil graphics with a seasonal snowflake design. Custom holiday packaging can add value to your product and customer experience. They are great stocking stuffers and look good in gift baskets, or under the tree.

A “Window of Opportunity”

A window box has the benefits of a paperboard box plus the advantages of a PET clear window. Lots of branding can be printed on the box and a clear window showcases the product. For the holidays this can be for promotional gift sets, Christmas Crafts, Christmas chocolates, Christmas baked goods, or health and beauty promotional gift sets. A window box is a great way to showcase what is inside the package and convey a higher value proposition. In a Clemson eye-tracking study, participants were asked, “When buying personal care products, which package do you perceive as being higher quality?” respondents answered “clear plastic” more than 85 percent of the time. Participants were four times more likely to purchase a product that they could see through the clear plastic package.

macaroons packaging

People Are More Likely to Purchase a Product That They Can See

starbucks clear packaging

Starbucks Christmas latte packaging is transformed into Christmas Holiday Packaging by Printex Transparent Packaging with full-color printing enhanced by Silver Hot-foil stamped snowflakes.

Benefit from package branding that pops but with the advantage of seeing what’s inside. If a customer can view your product, then they are more likely to choose the product that they can see rather than another that is blindly boxed in an opaque paperboard box. Customers like to see what they are buying. According to a Clemson eye-tracking study, Fixation counts! Clear plastic packages were 675 percent more likely to grab a shopper’s eyes than paperboard containers. Transparent packaging can help build brand equity and support the value proposition of your product. Starbucks Via Instant Latte Sachets packaging is transformed from a paperboard box with no visibility into a clear package made with 100% Post-Consumer Recycled PET—made from recycled water bottles! “Wow, factor” and product messaging are communicated by full-color printing enhanced by Silver Hot-foil stamped snowflakes and translucent areas that let the colored sachets shine through. In the case of this packaging design concept, it can serve as a stocking stuffer or can be hung from a Christmas tree and used as a fun, shiny Christmas ornament.

Holiday Packaging Deadlines

Traditional lead times and planning schedules are no longer the benchmarks. Since the Pandemic and other world events, shipments have been delayed by weeks and months, putting at risk of hitting key dates to sell into seasonal markets, Christmas Retail Packaging planning should be happening now! Economists expect shipping problems to linger well into 2022. Shipping costs are 6x more than the pre-pandemic norm! Backlogs and elevated shipping costs are likely to persist past next Christmas. We at Printex Transparent Packaging recommend three key helpful hints:
  • Plan early
  • Buy early
  • Buy domestic
Wine Twin Pack Eco-PET 100

Eco-PET 100 Wine Twin Pack from Printex Transparent Packaging is made from 100% Post-Consumer Recycled PET, a fully recyclable structure with a recyclable printed paperboard insert that can be separated by the consumer to ensure that the separate components can be easily recycled.

Sustainable Packaging Material Matters

Yes, sustainability matters to customers as well as to manufacturers. You want your customers to still see your product and be dazzled by your fantastic packaging that draws them to your product. Especially during holiday retail Christmas! Yet, your company wants to comply with increased sustainability goals and still compete for attention on the shelf! Today, consumers want to invest in a brand mission. Eco-conscious holiday packaging is an excellent branding tool that allows you to meet all your packaging goals.

Holiday Packaging With Printex Transparent Packaging 

Increased sales, a more commanding visual presence, greater visibility in the marketplace, and environmentally sensible – these are just some of the reasons transparent packaging or a window box is a wise decision for your holiday packaging needs.

Printex Transparent Packaging is the largest Clear Folding Box manufacturer in North America. Producing clear folding cartons and window boxes utilizing recyclable PET made from Virgin resin, 25%, 50%, and 100%, recycled PET (water bottles). With manufacturing plants in the US and Canada, overseas shipping delays are not something you have to worry about. Sourcing, buying, and manufacturing domestically also reduces negative environmental impacts associated with trans ocean shipping while also supporting our domestic economies and job creation.

You can also rest assured knowing our packaging is manufactured in our SQF-certified, food-safe packaging facility. SQF Code is internationally recognized, with emphasis on the systematic application of HACCP/Food Safety principles for control of food safety hazards.

To learn more about our capabilities, contact us today. To get started on your solution, request a quote.