The Problem
Apnea Sciences, designs, and manufactures, sleep-related products that treat common conditions such as snoring and sleep apnea. They identified a need for more eye-catching packaging for their Snore RX Medical product.
Goals
Challenges
SnoreRX was a very successful product but delivery for their retail packaging from China was frustrating and unreliable. Apnea Sciences needed a US packaging company that could produce in the US, deliver packaging on-time, could re-design and manufacture a superior retail carton that would elevate the brand, and was priced fairly.
Apnea Science wanted its medical product “Snore-RX” to have premium packaging and branding to reflect its high-quality medical product.
They were also having problems with sourcing packaging from China. Long lead times and irregular shipping times from International packaging suppliers were frustrating!
To find a reliable packaging manufacturer to develop and product superior packaging
The Solution
To choose a local premium custom packaging company that could deliver results in quality, design/branding and delivery. Showcasing the product through a window is shown to increase sales! Customers are approximately 4 times more likely to take home a product that they can see through the packaging. When asked, “when buying personal care products, which package do you perceive as being higher quality?” respondents answered “clear plastic” more than 85% of the time.
(Clemson CUshop eye-tracking study, 2010)
Results
“Printex was able to deliver a high-quality premium design that helped to showcase the product and premium brand the product. The front window displayed the product and was xed in place with a Printex designed holder.”
Stated Benefits
The intention was to create impactful packaging that would develop a strong brand image, showcase the product through the hybrid window box, and build brand loyalty. The new customized packaging improved the box’s functionality for security and kept the “Snore RX” product in place.
“Printex packaging helped elevate our brand image and its locking tabs prevented product theft, or product handling by the consumer.”
“Customers were impressed with the Printex quality and superior design that showcased the product in a highly visible manner.”
“Sales were definitely, positively impacted by the Printex packaging and elevated our brand compared to competitive products.”
Testimonials
