Holiday Retail Packaging
1. Adding holiday themes to your retail packaging will help your brand stay relevant!
Starbuck’s seasonal lattes and coffee varieties have achieved monumental popularity! Forbes estimates $100 million in revenue from just one flavor – pumpkin spiced latte. These brands such as Starbuck’s Via Instant are now in the store aisles. See what Printex Transparent Packaging can do for your promotional clear folding cartons. Check out our mock up of the special limited-edition Christmas Via Instant Peppermint Mocha Package. We made this from clear recycled PET, made from water bottles, and printed in full color with silver foil stamped snowflakes. It is a beautiful, cute Christmas package! According to a Clemson University Study, transparent packaging is 675% more likely to grab a shopper’s eyes compared to paper cardboard packaging
2. Seasonal transparent packaging creates interest from your regular packaging!
As retailers you offer a program seasonally because that’s when the influx of spending is. Limited edition transparent packaging re-engages your current customer base and creates exclusivity. Seasonal packaging creates interest from your regular packaging. Printex Transparent Packaging has packaging design teams to help you create beautiful Christmas or Specialty Seasonal Packaging. Take full advantage of the effects that can be created when printing on the clear PET using a combination of vibrant opaque colors, vignettes fading from translucent to clear, sparkling foil stamping or even a fragrance on the clear folding box package! We’ve also done seasonal gift style packaging combining paper and plastic to make a hybrid box. The paper part of the package is covered in a glitter ink while the other part of the package is clear acetate to showcase the gift inside.
3. Capitalize on the increased selling power of product visibility with clear plastic PET Packaging!
Capitalize on the increased selling power and brand attention that seasonal packaging provides and add the advantage of product visibility with transparent plastic PET packaging. Clear PET Custom Promotional Gift Package with Hot Foil Stamped Graphics.
Get noticed with custom designed transparent packaging in shapes such as this star. Gone are the days of a plain acetate box. PET can be designed to make more upscale feature packaging.
The holiday season sees an expected increase in impulse purchases, with all the gift shopping underway. Consumers will opt for the festive, as it is the season after all. Keeping up with the rest of the market ensures you don’t lose the competitive edge. Reinforce your brand identity with highly creative seasonal packaging. Excite the senses and create a lasting shopping experience by displaying eye-catching visuals, staying consistent across all channels and by portraying a human element, whether it be through a touch of humor or quirkiness. This is increasingly important, as shoppers, notably millennials seek brands with like-minded personalities.
4. Scented packaging increases the likelihood of purchase!
Send the magic of Christmas with printed stationary you can smell the pine scent with scratch and sniff! Let shoppers sample your product without opening the package with scented packaging. Our team can create plastic packaging with touch-and-sniff scents embedded into the design. We create scents using essential oils. The scents are stored inside micro-beads which we mix into a varnish and then apply to the packaging. Your customers simply rub the scented surface, breaking the micro-beads to release the fragrance embedded there. Shoppers can truly experience your product, increasing the likelihood of purchase. The advantage fragrance gives to your product is invaluable. Ask about scented packaging today.
5. Tip: 81% of consumers will choose the product that they can both see and smell over one they can only see.
The benefits of scented packaging have been recognized even by the New York Times. A study conducted by their marketing department discovered that when given a choice between two similar food or beverage products, 81% of consumers would choose the product that they could both see and smell over one they could only see. Did you know that 75% of the emotions we feel every day are affected by smell? Knowing that, it seems logical to invest in transparent packaging that incorporates scents. PRINTEX TRANSPARENT PACKAGING can show you how.