Posted by Jane White on | Comments Off on Global Supply Chain in Crisis Again… More Reasons to Buy Domestic
As COVID lockdowns in China persist, the world is in for yet another summer of supply chain chaos. We expect further disruptions to the global supply chain and longer port wait times with additional container congestion. Between supply chain shortages and Russia’s war in Ukraine affecting fuel prices, the world economy is facing the perfect storm. Fears of a worldwide recession are real. Now, as the port of Shanghai is running at half-speed due to long weeks under strict lockdown, concerns grow around the globe that this might bring new shortages. The war in Ukraine and the global pandemic have accelerated the return to old protectionist policies. So, what does this mean? North America also needs to protect itself by producing and buying domestic where possible.
Shanghai has been locked down for roughly a month, slowing manufacturing, slowing truck deliveries, and causing container logjams at ports. With infections now rising in Beijing, many expect similar restrictions to be imposed in the Chinese capital. Even if China — which accounts for 12% of global trade — eases its measures, the resulting surge in shipments could overwhelm already strained ports in the U.S. and Europe. Sailing time to US and EU has increased up to 120 days!
Shortages of Chinese-made goods will further fuel rocketing inflation in the U.S. and elsewhere, reports Fortune.
About 20% of container ships are now stuck at ports worldwide; just under a third of the backlog comes from China.
“We expect a bigger mess than last year,” the CEO of the Port of Antwerp, Europe’s second-busiest for container volume, tells Bloomberg.
The shutdown of some of the largest ports in the world has been difficult, to say the least.
The current congestion at the ports has led to long waiting times and has had a ripple effect on the Indian market. Due to the backlog of containers, the prices of freight have been dramatically increasing. The airfreight situation is no different, as most flights in and out of Shanghai Airport have been suspended and the air cargo has been rerouted to Zhengzhou, Beijing, Guangzhou, and Shenzhen airports. This has led to the congestion of air cargo, as there are only limited air pallets with little or no capacity to carry the usual volume of freight. It’s a disturbing delay to manufacturers as well, as they are unable to get their hands on the required materials for manufacturing. This in turn will cause significant delays and price hikes for the end-users.
The restructuring in consumer demand during the pandemic has led to significant shortages of manufacturing components, order backlogs, delivery delays, and a spike in transportation costs and consumer prices. The world is again in crisis due to supply chain shortages around the world and specifically from shipping backlogs in China, and Russia’s war in Ukraine affecting fuel prices. If we want to protect the economy, we need to return to domestic manufacturing and shipping here in North America.
Posted by Jane White on | Comments Off on Printex Transparent Packaging is Awarded a Second Food Safety Certification
Printex Transparent Packaging (PTP), the largest clear folding box manufacturer in North America, has earned the Safe Quality Food Institute (SQF) Manufacture of Food Packaging certification, recognized by the International Organization for Standardization (ISO). The SQF certification builds on PTP’s existing food safety credential — GMP (Good Manufacturing Process) certification. Printex Transparent Packaging is committed to rigorous continuous improvement. Having a supplier that produces products to meet food safety standards recognized in the industry is important in today’s packaging world. Retailers, brand owners, and foodservice providers need assurance that the food packaging materials they buy have been produced under the guidance of a food safety management program. Using an SQF-certified supplier like Printex Transparent Packaging, which also sources and manufactures domestically, gives the customer the assurance that their very highest standards are being met.
What is SQF Certification?
The Safe Quality Food Institute (SQFI) is responsible for developing and managing the Safe Quality Food (SQF) program. The SQF Program is recognized by retailers and food service providers around the world as a rigorous, credible food safety management system. It is the only certification system recognized by the Global Food Safety Initiative (GFSI) that offers certificates for primary production, food manufacturing, distribution, and agent/broker management.
Once a company implements the SQF food safety management program, it is audited regularly by a third-party certification body. The food safety certification requirements of SQF provide a meticulous process to manage food safety risks and provide safe products for use by companies in the food industry.
Why is food safety certification important today?
The SQF Program is recognized by retailers, brand owners, and food service providers as one of the most rigorous and comprehensive food safety and quality standards in the world. “Our SQF certification helps our customers prepare for new regulations,” says Dave Heller, VP at the Printex Transparent Packaging Islandia, NY plant. Countries across the globe are making changes to food safety regulations, including the United States and its Food Safety Modernization Act (FSMA). The newest version, Edition 9, prepares your organization to meet many or most of the FSMA requirements.
SQF standards require the establishment of a detailed, comprehensive food safety program through every step of the supply chain. Being SQF certified lets your customers know that you have gone the extra mile to help them lower their risk and exposure. Brand owners can be confident that their products are in the absolute safest packaging.
What can you expect from an SQF-certified supplier?
Highest quality manufacture for food-safe products – Having an SQF-certified supplier means controls are in place assuring you are getting a consistently produced product that is being properly and continuously evaluated for consistent improvement in process quality and safety.
Material Traceability – Processes are in place to trace a product through the entire manufacturing process. Unique lot numbers allow traceability from raw material to the finished manufactured packaging.
Increased Confidence in a system for food-safe products – Brand owners can trust that an SQF-certified supplier has implemented a food safety program that ensures compliance and safe, quality food for consumers. The third-party certification body performs regular audits of the system. This fact gives owners the assurance that food safety and sanitation issues will not threaten their brand or reputation.
Product packaging plays a significant role in the food industry. PTP knows you want to manufacture quality, safe, food packaging for consumers. Using an SQF-certified supplier such as Printex Transparent Packaging provides benefits to brand owners, food service providers, and retailers that are immeasurable in today’s environment.
Why not take the guesswork and risk out of your supplier selection? Choose a provider that has earned the right to carry the label – SQF Certified Manufacturer.
About Printex Transparent Packaging https://www.ptpackaging.com/ –Brand owners’ first choice for clear plastic folding cartons. PTP has manufacturing facilities in both New York and Montreal to serve North America. Printex Transparent Packaging focuses on the specialized non-paper packaging converting business including supplying and applying clear PET windows to paper folding cartons. Products: Clear folding cartons, point of purchase power chutes, in-store POP displays & dispensers, promo and club packs, clear rigid windows for SBS cartons, gift box covers, and clear sleeves.
Proudly Made in USA and Canada
SOURCE Printex Transparent Packaging
For further information: OR FOR SAMPLES: 1-800-461-8106, email@example.com
Posted by Jane White on | Comments Off on Printex Transparent Packaging is the first manufacturer to make clear boxes with 100% Post-Consumer Recycled (PCR) PET that is manufactured domestically
Printex Transparent Packaging (PTP) has a New clear 100% PCR PET that looks virtually identical to virgin PET and it is made from 100% domestically sourced recycled PET plastic. Up until now, North American PET sheet and film producers have only offered up to 25% and 50% post-consumer recycled content (PCR) plastic for box grade packaging. Previously, it was difficult to produce a clear and un-tinted PET in 100% PCR. PTP calls their new material Eco-PET 100. It’s a sustainable, clear replacement for virgin PET.
Eco-PET 100 can help your company meet its sustainability goals for 2025 and onwards! PTP is committed to supporting sustainability efforts where we live. New improvements in processing allows for a clear, un-tinted PET that is sourced and made here in North America. Producing the 100% PCR PET here inNorth Americauses and cleans up our own recycled plastic. It is important to PTP to support the ecosystem where we live! Printex Transparent Packaging believes that a true circular economy should include reducing carbon emissions by using domestic waste. Importing material does not make sense if you are trying to create a true loop.
PCR material is not new, so what is special about our new Eco-PET 100? Previously, the clarity and quality required for box grade material was not commercially available in 100% PCR and to achieve that was very expensive. The deterrents to its viability were both price and aesthetics. After significant product development and testing, the quality difference to virgin material is virtually non existent to the naked eye. The economics of producing this material and bringing it to market at a price point that is more in line with many companies packaging budgets required us to purchase this material in substantial volume. PTP can leverage the buying power of our 2 manufacturing plants dedicated to clear PET packaging to justify the high volume runs. Working with a key domestic rigid plastic film supplier, Printex Transparent Packaging is excited to be the first North American carton company to offer 100% post-consumer recycled plastic folding cartons sourced and manufactured in North America. Our total PCR offering will now consist of 3 products: ECO-PET 100, ECO-PET 50 & ECO-PET 25.
Now Printex Transparent Packaging can offer two additional ways to make your packaging sustainable, Post-Consumer Recycled PET and “Smart Design for Recycling”. Talk to our designers today about what can be done to make your clear packaging more environmentally sustainable!
Our Eco-PET 100 is made from domestically sourced post-consumer bottle flakes and can be recycled over and over again.
For further information: OR FOR SAMPLES: 1-800-461-8106,firstname.lastname@example.org
Posted by Jane White on | Comments Off on What You Need to Know About Food & Beverage Packaging
Food and beverage packaging serves a variety of purposes. In addition to protecting your products during shipping and handling, it serves as a direct interface between your brand and the customer. If designed and constructed properly, the investment can help your business succeed by creating a satisfying product experience for your customers.
The Role of Food and Beverage Packaging in the Consumer Experience
When you select your food and beverage packaging, you determine how your customer experiences your product and brand. Customers are both consciously and subconsciously aware of every facet of your product packaging. It is therefore critical to consider every aspect of the customer’s experience when choosing your packaging, including:
How easy is it to open? If your packaging is hard to open, customers may move on to another brand that is easier to handle.
Is the product visible? Many customers want to see what they are getting before they purchase a product.
Does the product look appealing? Since you want your product to be visible, you also want it to be visually appealing or appetizing.
How much product is in the container? Customers want to feel like they are getting their money’s worth, so the packaging should make the product appears to have good value.
Can the packaging keep the product fresh? Packaging that maintains the quality of the product helps keep customers happy.
Will the product break or stay whole? Good packaging should protect products from damage during shipping and handling.
Was the product contaminated? The health and safety of customers are paramount, which is why it is critical to ensure that your packaging materials and processes are selected with care.
Key Factors of Packaging for the Food and Beverage Industry
Choosing the right packaging for your food and beverage products can be challenging since each product has different packaging requirements. The five main factors to consider when selecting food and beverage packaging are:
Product protection. Packaging should protect products.
Product safety. Packaging should be safe for/ensure the safety of consumers.
Product freshness/shelf life. Packaging should keep food fresh.
Brand identity. Packaging should promote the company that offers the product.
Packaging appeal. Packaging should align with the retail eye-tracking and merchandising strategy of the company.
Types of Food and Beverage Packaging Designs
Food and beverage packaging can be designed in many ways to suit different product and company needs. Common designs include:
Food and Beverage Packaging Solutions From Printex Transparent Packaging
The packaging of food and beverage products should provide more than just protection. It should also maintain the quality of the product, tells its story, and highlight the brand.
At Printex Transparent Packaging, we have decades of experience providing high-quality custom transparent food and beverage packaging solutions. We deliver packaging that meets your exact product and marketing needs. To learn more about our capabilities, contact us today. To get started on your solution, request a quote.
Posted by Jane White on | Comments Off on 10 Benefits Of Buying Domestically Manufactured PET Boxes vs. China Sourcing
1. Managing long-distance often means a complex supply chain
Importing problems include delays in shipping containers, delays at the port, and unanticipated duties. If a problem does arise, replacing your long-awaited packaging can be a daunting affair potentially causing lost or delayed sales of your product.
2. Shorter Lead Time
It’s difficult to get shipping containers currently. Lead times for empty containers are running around 30 days, just to get a container available to put your goods in. This makes shipments from Asia even more difficult to arrange.
Sourcing domestically is much faster and less expensive than shipping from international suppliers. Trucking shippers can be leveraged but ocean carriers will be inflexible in terms of costs and time frames.
Shorter lead times increases customers satisfaction. To satisfy the customer’s expectations of short lead times, companies using distant suppliers in China must keep a huge inventory. During Covid times with very high supplier demand, not only is this risky financially, but impossible to keep such a large inventory. This also requires an increase in the cost of storage space.
3. Lower end costs during pack out
When buying PET cartons from China, they often come with a peel-off protective film which isn’t efficient and adds unnecessary waste. The extra plastic film is to help avoid scuffing of the clear boxes during the long vibration prone journey from Asian manufacturing facilities. This film needs to be peeled off and adds significantly to the labor cost during pack out.
4. Buying domestically builds consumer confidence
Customers prefer locally sourced products because they are more confident in domestic quality. When consumers buy with confidence, trust is gained and there is an increase in brand awareness and loyalty. For example, labels reminding consumers to “buy American” promote this idea. Consumers in North America have a lower opinion of products made in China.
5. Buying domestically provides better production and quality control
In the same time zone, you can have better and timely communication. Problems are solved faster. Deadlines and quality requirements are better met.
There is a delicate balance between maintaining low cost and achieving high quality and consumer satisfaction. Whenever you try to drive down the price by importing from places like China, there can be repercussions on quality. For example, if you are ordering PET packaging, make sure that you specify the exact thickness of the material, and the exact die line. You may get thinner material and that can make the structure of a package flimsy and imply poor quality.
6. Buying domestically is simple compared to foreign tax structures, political climates, and costs for importing
Even though imported goods can in some cases be less expensive than domestic goods, there are some additional costs associated with bringing goods from China. Besides transportation costs, you may have to pay,
Port entry fees
Customs brokers fees
7. Buying domestically is better for the local economy
When buying PET cartons here in North America, the money stays in the community.
The domestic workers that are manufacturing the PET carton, are the same neighbors that are buying your product.
It’s better for the environment because transportation contributes to environmental contamination such as polluting our oceans with large shipping vessels.
8. Buying domestically promotes better, more ethical working conditions
Domestic manufactures provide a higher standard of health and safety over production facilities. Safety of workers is better controlled. Countries where production is outsourced often do not have the same health and safety regulations as in North America. Questionable practices that can be related back to an organization’s product can have a negative effect on a company’s brand and reputation.
9. Buying domestically reduces the cost of deliveries
While it may at first appear that using manufacturing facilities abroad means saving costs, the logistics costs involved with shipping products or materials around the world have increased drastically over the last 18 months. Port congestion and delays also continue to increase, recently resulting in special fee assessments in some ports. Sea container shipping cost has increased as much as 10 fold in some cases, making the freight a much bigger part of the final cost of your clear box packaging.
High consumer demand and still-lagging inventory levels suggest no let up is coming anytime soon.
10. Buying made in America clear folding boxes is better for the environment
There is a significant environmental footprint associated with shipping packaging all the way across the ocean. In addition to this, Environmental and pollution manufacturing standards in North America are typically much more stringent and monitored than in China. Shipping also contributes to climate change through emissions of Black Carbon, tiny black particles, produced by combustion of marine fuel. The highest amounts of black carbon particles are produced by ships burning heavy fuel oil. The average container ship holds between 1.5MM and 2MM gallons of bunker fuel and will burn 50K-60K gallons of this heavy fuel oil per day.Given that shipping goods from China to NA requires on average 20 days sailing these cargo ships typically burn up to a 1MM gallons of fuel oil per voyage. Currently there are no regulations controlling black carbon emissions from shipping.
Compounding the problem is record high trade imbalance with China, which has caused polluting ships to sail back to China empty.
According to The Essential Daily Briefing: “It has been estimated that just one of these container ships, the length of around six football pitches, can produce the same amount of pollution as 50 million cars. The emissions from 15 of these mega-ships match those from all the cars in the world.
Posted by Jane White on | Comments Off on Clear PET Solutions for Pharma Packaging
First impressions are very important, and packaging is the first aspect of a product that attracts customers. Today, companies are investing significant amounts of time and money on packaging their products as it has a major impact on sales. Eye-tracking research conducted by Clemson University showed that products with clear packaging achieved 678 percent more attention than without transparency. Recently, with the onset of COVID-19, there have been rising concerns about people spreading the virus through touch especially in public locations such as brick and mortar stores.
Clear packaging has proven to be very beneficial during the pandemic as customers can easily view the contents of a product and select what they need with minimal contact with the package. The company’s clear gravity chutes prevent people from touching multiple packages as the product can be identified through the clear gravity feeder and only a single one can be pulled from the bottom at a time. Printex Transparent Packaging leverages cutting-edge technology and the most innovative techniques to offer clients the best transparent packaging style and structure for showcasing their products. “From initial packaging concept to final production we provide personalized support and help clients achieve their packaging goals,” explains David Dennison, President of Printex Transparent Packaging.
Printex Transparent Packaging manufactures clear product packaging for many markets including health and beauty, food and beverage, wine and spirits, pharmaceuticals, cell phones, stationery, home entertainment, and apparel. In particular, for the pharmaceutical market, Printex Transparent Packaging provides an extensive variety of packaging for products ranging from toothpaste and off-the-shelf medicines to treatments and prescription roll dispensers. The prescription roll dispenser conveniently dispenses a roll of personalized medication that is pre-packaged by dose by the pharmacy.
The prescription roll dispenser is made of clear PET and usually has some printed custom graphics. The clear dispenser allows the patient to easily pull and tear off their prescribed dose. The clear material also provides a visual cue as to the remaining quantity of the medication. Unlike traditional SBS paper dispensers packaging, PET is more durable, resulting in less potential damage from moisture so the dispenser maintains its pristine look and shape in the customer’s home.
With their expertise in converting clear PET sheets, Printex Transparent Packaging was able to rapidly convert their manufacturing capabilities to very cost-effectively mass-produce PPE. Currently, the company is one of the largest and lowest-cost face shield manufacturers in the country and has produced over 20 million FDA-approved face shields. “Our face shields are proudly made in North America in our Long Island, NY facility and Montreal, Quebec facility,” adds Dennison. Various designs of face shields can be printed with logos and custom-designed to a client’s requirements. Also, for manufacturing, Bump cap shields snap directly onto existing bump caps with no accessories required. For the past several months, Printex Transparent Packaging has had an ongoing partnership with Hamilton Health Sciences, a renowned hospital group. The client required a custom face shield that provided more coverage than conventional face shields and after collaborating on the design Printex Transparent Packaging provided a shield that perfectly met the hospital’s requirements standards. Printex Transparent Packaging continues to produce custom and standard face shields for the client and at the same time makes enhancements based on user feedback.
Printex Transparent Packaging expects much of its growth to come from expanding utilization of its core competencies in working with clear and printed PET packaging. Moving forward, the company continues to expand its offerings in PPE such as face shields and mass-producing very economical desk shields for offices and schools. Leveraging its years of experience with transparent packaging, Printex Transparent Packaging can take on any challenge and deliver exemplary results for clients.
Posted by Jane White on | Comments Off on Face Shields for Kids
To help control the spread of COVID-19, the CDC has recommended that everyone wear masks where possible. However, it can be challenging to convince children to wear face masks. Many parents are now turning to face shields for kids, as this is an excellent option for children who struggle to wear standard face masks. Face shields cover the child’s entire face, making it more challenging for them to touch their nose, mouth, and eyes.
Whenever possible, it is still most beneficial to wear both a face shield and a mask. For children who cannot tolerate masks however, face shields offer an ideal alternative.
The Pros of Face Shields
Kids’ face shields have a range of benefits. Children will often find the design more comfortable than masks, as it does not directly touch the face but rather is secured on the head with headbands. As they are designed from clear material, face shields also make it easier for children to communicate with others, particularly in school settings. Although they are beneficial for anyone, face shields are particularly useful for kids who have learning disorders or special needs, or who are deaf.
Additionally, face shields for kids have the added benefit of creating a barrier over the upper half of the face, thus preventing respiratory droplets from entering the body through the child’s eyes. This is a significant benefit when compared to face masks. Parents are also able to easily wash face shields so their children can wear them again.
The Cons of Face Shields
While face masks serve an important role in protecting both the self and others, face shields only protect the wearer. Face shields sit in front of the face, not snugly against the skin. As such, face shields allow particles to spread more widely when the child does any of the following:
As masks will cover the nose and mouth, they do a better job of preventing the spread of these particles. Kids’ face shields are most effective if the child wears a mask in addition to the face shield.
When Kids Might Use Face Shields
There are several scenarios where a child may use a face shield rather than a mask:
The child is unable to wear a face mask
The child is eating
The child is playing outdoors
The child has sensory issues
The child is deaf or hard of hearing
How to Wear a Face Shield
For children who struggle to wear face masks, the CDC recommends wearing a face shield that fully wraps around both sides of the face and extends past the chin. Before putting on their face shield, the child should wash or sanitize their hands. The parent or child should also always clean the face shield between every use, either by wiping it with a disinfectant cloth or cleaning it with water/alcohol. Before the child puts the face shield on, it should be completely dry.
About Printex Transparent Packaging
Face shields for kids are an excellent option to increase child safety, particularly for children who struggle to wear face masks. At Printex Transparent Packaging, we are one of North America’s leading producers of protective face shield splash guards. In just the first few months of the COVID-19 pandemic, we were able to ship over 10 million face shields to frontline workers. Currently, the company is one of the largest and lowest cost face shield manufacturers in the country and has produced over 20 million FDS approved face shields. Each of our shields are reusable and easy to clean with rubbing alcohol or skin-safe disinfectant. Our face shields are also FDA-approved under EUA 4132020.
At Printex Transparent Packaging, we manufacture protective face shields that are entirely clear, and we can customize your order by printing your logo on the face shield to promote your school, group or business. Although we offer a pre-existing design, we can easily manufacture face shields to your specifications. Additionally, each of our vented face shields feature vents at the top, allowing heat to escape and resulting in a more comfortable fit.
Our head straps feature the following specifications:
Adjustable size, Polyethylene (PE) – 16 G. head strap
Child Head Strap overall dimension: 24.75 x 1.5” (629 x 38mm)
Our face shields are available in the following sizes and materials:
Child Face Shield Size:9 x 7.5” (229 x 191mm)
Clear PET 12 Gauge (300 micron)
With a quick turnaround time and hassle-free shipping from our New York or Montreal plants, our customers can feel confident knowing that we will get their order to them quickly and conveniently, anywhere in North America. To learn more, contact us or request your quote today.
Posted by Jane White on | Comments Off on World renowned McMaster University Hospital teams up with Printex Transparent Packaging to design a more protective plastic face shield
BURLINGTON, ON, Feb. 4, 2021 /CNW/ – The Diagnostic imaging team at McMaster University Hospital was concerned about the ultrasound technologists’ lack of protection whilst sitting to the side of patients. Regular Face Shields exposed the sides of their face and neck as the patients were lying down and looking up at them. They wanted a better Face Shield with more protection.
The Ultrasound team at Hamilton Health Sciences’ Hamilton General Hospital developed an extended face shield in partnership with the McMaster Manufacturing and Research Institute and Printex Transparent Packaging for better protection against COVID-19. Left to right: Dr. Michael Colapinto, Radiologist Lead for Ultrasound, and ultrasound technologists Lisa Billone, Kaylana Parente, and Sarah Allred. (CNW Group/Printex Transparent Packaging)
The McMaster Manufacturing and Research Institute (MMRI) set about designing an oversized face shield to protect the chin, neck, and sides of the head. When the prototype was proposed to the Hamilton Health Science (HHS) PPE Task Force for approval, “it turned out that the Anesthesia and Medical Reprocessing team at HHS was interested in similar protection”.This PPE Innovation then became a wonderful example of how groups of experts in their fields can work togethertorapidlyinnovate and manufacture a product.
Brian Herechuk, Director of Quality and Value Improvement at HHS helped get the extended face shield project moving along. “I reached out to one of our vendors, Printex Transparent Packaging, who were already providingstandard face shields for us and asked if this was something they would consider producing,” Herechuck explains. “They jumped right on it. They developed a prototype within a day of me sending them the drawings.”
Dave Tassé, Sales Manager at Printex Transparent Packaging, was more than happy to get involved. “I’m aHamiltonguy. My wife works in a nursing home, so this project was really exciting to me,” says Tassé. “At the time we got the request, we were designing a new face shield for children. I noticed we could utilize some innovations from that project and put it into the extended face shield for HHS. I asked Bryan if he liked it, and he said yes. So, we used that innovation, with slight modifications to their design, and brought the second prototype to HHS and that was it. We had a new comfortable, lightweight, extended coverage, clear plastic face shield ready for production.”
Steve Remilli(from MMRI) says this project is a great example of collaboration between various areas of expertise. “This really shone a light on how groups of experts in their fields can work together very quickly. Everything came together so naturally.”
About Printex Transparent Packaging — Brand owners first choice forclear plastic folding cartons. PTP has manufacturing facilities in bothNew YorkandMontrealto serveNorth America. Printex Transparent Packaging focuses on the specialized non-paper packaging converting business including applying clear PET windows to paper folding cartons. Products: Clear folding cartons, point of purchase Powerchutes, shelf flags, literature holders, clear rigid windows for sbs cartons, set box covers and clear sleeves.
Posted by Jane White on | Comments Off on 5 Things Your Product Packaging Says About Your Brand
Stand Out on the Shelf with Transparent Packaging
Great packaging is essential to engaging and building your target customers, not only for your product, but also your brand, and your company.
It only takes 3 seconds for a consumer to form an opinion of a product. Standing out on the shelf is important. Use a logo, a unique shape, transparent windows and other branded imagery on your packaging.
You need to know your marketing message and your demographic. For example, younger audiences prefer brighter colors, with block fonts and bold shapes. Consumers of upscale products prefer colors like black and gold with elegant fonts. Colors can help convey your brand identity as well. Design your packaging for your target audience.
The more the consumer relates to, the more likely they are to purchase it or recommend it to others. People can find a connection with packaging in different ways, such as comfort, consistency and even the shape of the box. Colors draw in the customer; so, match colors with feelings such as happy yellows, serene blues, or sensual reds. Color improves brand recognition by 80%.
Show What You Do
People love stories, so tell your story. Are you committed to sustainability? 80% of consumers are likely to switch to brands similar in price and quality to one that supports a cause they favour. You can probably think of a few brands that do very well telling their story with an inspiring blurb on their packaging.
“Don’t hide what’s inside!” Customers like to see what they are getting. Whether it’s a clear box, a window box, or a printed clear PET (clear plastic) box with clear areas. Showcasing your product increases interest. Transparent packaging shows a product’s credibility and trust.
Packaging Done Right
Good product packaging doesn’t have to be expensive. Great product packaging is about creating a lasting impression on the shelf and in the minds of your customers. Returning customers’ spend an average of 67% more than first time customers, investing time into thoughtful packaging is well worth your effort.
Contact our team of specialists today to get started customizing your packaging solution.
Posted by Jane White on | Comments Off on The Effectiveness of Plastic Face Shields
Here at Printex Transparent Packaging, we want our customers to stay as safe as possible in these very difficult times. That’s why we offer plastic face shields as a way to protect against the spread of COVID-19. There are a few benefits to plastic face shields over masks. In this article, we will look at the effectiveness of plastic face shields.
One of the major downsides of simply using a cloth face mask is that it does not cover one’s eyes. Eyes have a larger part to play in the spread of viruses than you might initially think. A cough or sneeze that may be blocked by a face mask from entering the mouth or nose could still enter the body through the soft tissue around the eyes. Plastic face masks are useful when the immediate risk of eyes encountering small particulates of the virus is high, such as in healthcare facilities.
Combination With Masks
The most effective way to lower your chances of transmission, besides regular hand-washing and social distancing, is to wear both a face mask and a face shield over the top of it. In this way, the face shield and the mask work together. The mask becomes more effective at blocking airborne pathogens because fewer particulates are making their way into the mask with the presence of the face shield.
Reduction in Face Touching
Perhaps one of the most annoying things about face masks is their tendency to not always fit properly over individual noses and mouths. This can lead to constant readjusting of the face mask, introducing anything that may be on your hands into the mask itself. Even worse, adjusting the mask can allow particulates to slip around the side of them. A plastic face shield reduces the need to put your hands anywhere near your face, thus reducing the risk of transmission.
If you are going to utilize face shields for protection, then it is important to understand the effectiveness of plastic face shields. Printex Transparent Packaging is more than just clear box packaging, and we want to make sure that you and those you care about are safe throughout these changes to our lives.