High-quality product packaging is important in every industry. However, it’s perhaps the most important in the food industry. Manufacturers must ensure that their food products are kept safe and free of contamination at all stages in their journey from manufacturing facility to retail shelf. The packaging must be equal parts durable and eye-catching, as it also must serve as in-store marketing for the product itself. This guide explores the importance of product packaging in the food industry as it pertains to both security and marketing.
Avoids contamination and damage
The importance of product packaging in the food industry often stems from safety and security. Food products must remain free of contamination and damage at all points in the retail process. Therefore, product packaging must be durable enough that the food items will not be damaged as they are shipped from the manufacturing facility to stores, and again as they are transported from the store to a consumer’s home. Clear product packaging, as with polypropylene cartons or plastic window boxes, is very beneficial in this respect, as it is quite durable and allows the consumer to properly view the item prior to purchase to ensure that it has not been damaged in any way. Durable packaging is also crucial as it helps protect against moisture and cross-contamination. If moisture or air penetrates the packaging, it can spoil the food item and make it unfit for sale. Avoiding cross-contamination is also crucial, particularly in products that contain nuts, dairy, or other common allergens.
Displays crucial information
Product packaging not only ensures the safety of the consumer by decreasing the potential for moisture and cross-contamination, but also by clearly displaying crucial health and safety information on the package. The CDC requires that all food products display a list of the ingredients used in their products, as well as the accompanying nutritional facts. Though some shoppers may disregard the list entirely, it is still a crucial element in the packaging of food products. This information is especially important for consumers with dietary restrictions, allergies, or other health concerns. In addition to this information, food products must also clearly display an expiration date on their packaging. The addition of this crucial information ensures that all shoppers know exactly what they are getting before purchase.
Promotes in-store marketing
Product packaging plays a much larger role in marketing than many consumers realize. Food products with eye-catching packaging are much more likely to be purchased over competitors with a more generic design. The more unique a product’s packaging is, the more likely it will be noticed by consumers. When used in tandem with the concept of shelf appeal, expert product packaging can help increase the sale of food items significantly.