The Evolution and History of Product Packaging
The wants and needs of consumers constantly change. As new and innovative products evolve, so do the methods used to package these products. Throughout the course of human history, there have been many ways to package products, and each was an innovation in its own time. Throughout the evolution and history of product packaging, one thing remains unchanged: the focus on the consumer.
Early product packaging
Before the mass production of products, product packaging consisted mainly of natural and hand-made items intended for long-term use. Clay and ceramic pots, for instance, were quite popular due to their durability. However, these materials were quite heavy, and improved, lighter packaging materials came to the market. Throughout the 1800s and 1900s, tinplate became increasingly popular in packaging small or perishable products, such as tobacco and food. Canned goods were used to supply soldiers with food during times of war and quickly expanded to reach a wider range of consumers.
Present day product packaging
The history of product packaging continues to evolve. As consumers become more concerned with product safety, the packaging for these products also has had to adapt. Products are now packaged with seals and locks to ensure the product has not been tampered with. To further improve food safety, many products now utilize clear box packaging. This packaging allows the consumer to properly view the product prior to purchase, so they can ensure it has not been tampered with and will function properly once it’s out of the packaging. Clear plastic packaging not only improves food safety, but modern plastic is also more durable than paper, so it also protects a product’s integrity. Plastic packaging, along with developments in other forms of packaging, allows for improved packaging performance, functionality, and durability.
Clear plastic boxes also help build trust in the brand and product, as customers can clearly see the product prior to purchase. In this respect, clear plastic packaging serves to both protect the product and provide a fantastic form of marketing. Rather than judging products based solely upon the appeal and design of the package, consumers can instead make purchases based on the product’s actual quality. With clear plastic boxes and packaging, consumers know exactly what they’ll get before they make a purchase, which can lead to an overall increase in customer satisfaction. Increased customer satisfaction, in turn, leads to higher sales and improved customer brand loyalty.