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This Year’s Product Packaging Trends

Posted by Jane White on
This Year’s Product Packaging Trends The marketing industry is ever-changing and companies must constantly be aware of fluctuating consumer desires. In order to remain present in the eye of consumers, companies must regularly adapt their brand and their products to suit recent trends. This is sometimes easier said than done, as trends can often shift in the blink of an eye. However, while certain trends may come and go quite quickly, some have stood the test of time for several years and continue to impress consumers today. The following list of this year’s product packaging trends are some of the most popular on the market.

Recycled materials

Due to the increased importance of environmental consciousness in recent years, many companies have since shifted toward using more sustainable materials in their product packaging. This trend emerges in a variety of different fashions, from biodegradable packaging to materials made entirely from recycled goods. The technology used to create sustainable packaging is now so advanced that, in terms of appearance, items made from recycled goods are virtually identical to those that aren’t. Products are able to maintain their same great look without creating undo harm to the environment. In addition to utilizing materials made from recycled goods, many companies are now also ensuring that their product packaging can be recycled itself. For instance, there has been a recent shift toward PET plastic packaging because it is 100 percent recyclable, indicated by the resin identification code on the packaging itself. This small fact may seem insignificant to some, but as more and more consumers become aware of the effects their shopping habits can have on the environment at large, this trend will only continue to grow in importance.

Transparency

Trust is a major factor in many consumers’ purchasing decisions. The consumer must feel that they can put their faith in the products and the company as a whole. As such, transparent product packaging has become increasingly popular. The influence of transparent product packaging is often quite subtle and works on a mainly subconscious level. The ability of consumers to view a product in its entirety prior to buying helps instill a bit more faith in the product itself. Transparent product packaging leaves little to the imagination and consumers are less likely to feel tricked by the company. Utilizing clear box packaging enables the company and the consumer to form a stronger bond with each other, one that’s built on trust and transparency. When a consumer feels they can trust a brand, they are more likely to put their faith in their products and become loyal customers.

Playful designs

Companies are always on the lookout for something new and exciting that will set them apart from the competition, and oftentimes color is the perfect addition. Color and whimsy have always been popular product packaging trends but have become even more so in recent years, thanks in part to advancements in graphic design technologies. New technologies allow companies to design their product packaging with stunning designs and vibrant colors, all without ever sacrificing efficiency and integrity. Methods such as embossing, die cutting, and silk-screen printing offer far more variation in design and can be completed much quicker than outdated technologies such as typeset printing.

  • Eco-PET Series can help your company meet its Sustainability goals for 2025 and onwards!

    Our new Eco-PET Series is made from 25% or 50% or 100% Post-Consumer Recycled (PCR) PET and it is Recycled and Manufactured domestically here in North America. We are North America’s largest clear folding box manufacturer and the largest to use 100% PCR PET made domestically, here in the United States. Our new Eco-PET Series is made in America and is manufactured into clear folding boxes at both our locations in North America.

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  • Clear Folding Boxes and Cartons

    Printex Transparent Packaging manufacturers custom clear box packaging to make any product dramatically stand out on the shelf. Custom designed packaging in unlimited box styles and semi rigid bag configurations! We create all types of clear plastic cartons and boxes for a variety of industries. Offering a full range of decoration options for your package design including offset print, silk screen print, embossing, hot stamping, foil stamping and even a custom fragrance to your packaging! As a full-service shop, we can design your clear plastic packaging boxes from start to finish.

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    Perfume Bottle Packaging

  • Window Boxes

    A duo-carton utilizing foil laminated SBS paperboard attached to clear PET plastic. This vibrant package attracts the eye with its foil accents on the SBS as well as on the clear window area. This window box has opaque as well as translucent print. The PET Plastic part of the box is made from post-consumer recycled material. Recycled water bottles given a new useful life instead of going to land fill.

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    PET clear packaging

  • Clear Tube Packaging

    Don’t hide what’s inside! Clear plastic tubes and cylinders give products high visibility. Opaque and translucent print showcase eye-catching graphics and brand information while Clear PET brings the product closer to the consumer. This clear plastic tube packaging ships flat for efficient transport and storage until filled with product.

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    PET Clear Packaging Feature Section

  • Clear boxes for Automated Assembly

    PET carton erecting made simple with clear printed boxes made for automated assembly. Talk to us about your RF scoring requirements for automated packaging. PRINTEX TRANSPARENT PACKAGING has been using RF technology for over 30 years and is constantly updating both our understanding of the process and the machinery that makes the best use of its capabilities.

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    PET Clear Packaging Feature

  • Clip Strips and Gravity Feeders

    Semi-permanent Point-of-purchase (POP) displays give manufacturers a distinct advantage in the market. PRINTEX TRANSPARENT PACKAGING uses semi rigid plastics to create sturdy and attention-commanding displays that truly present your product in the best light. Ask us about, gravity feeds, DVD displays, brochure pockets, clip strips, shelf flags, neckhangers and on-pack bonus packaging.

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    PET Clear Packaging Feature

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Design Services Prototyping Foil Stamping Window Pick & Place Silk Screen Printing