What are POP Displays?
What are POS Displays?
Point-of-sale (POS) displays are similar to POP displays, but the fundamental difference is location. POP displays are often placed near the merchandise they promote anywhere on the retail floor. For instance, a POP display for plastic tiles will be located in the flooring aisle. Conversely, POS displays are exclusively located at the checkout counter where the exchange of goods takes place.
Both POP and POS displays raise brand awareness. But since their uses vary, here’s how to use either.
Use POP for:
- Large quantities of products
- High traffic areas
- Special promotions and temporary sales
- Pushing different packaging versions of the same product
Use POS for:
- Smaller quantities and cheaper products
- Single-packaged products
- Impulse purchases
- New items, promotions, sales, etc.
Temporary Displays, Semi-Permanent displays, Permanent Displays
Point-of-purchase displays designs vary by intended length of use and are categorized as follows:
Temporary displays are displays made of cheaper materials. They are designed for short-term use (around 3-6 months) and are ideal for showcasing seasonal products, on-sale items, and new merchandise. Some come with products already stocked and many can be recycled after use.
Semi-permanent displays are created from more durable materials and are intended to last anywhere from 6-12 months. Their more robust design means they can withstand frequent customer contact and can be restocked a few times before discarding or recycling. Semi-permanent displays are ideal for showcasing a range of products simultaneously or displaying higher ticket items.
Permanent displays are made with sturdy materials like plastic and are designed to last from 1 to 3 years. They are heavy-duty and often look like a store or kiosk within a larger store. They are suitable for long-term advertising.
What Are the Types of Pop Displays?
POP displays come in a variety of types to best suit the promoted product and the marketing objectives of the manufacturer. Display types include:
Counter displays are portable displays and gravity-fed dispensers that fit in the smallest places. They’re perfect for checkout counters and encouraging unplanned purchases. Counter displays are ideal for small, single-packaged items like gum, candles, candy, gum, toothbrushes, hand sanitizers, lip gloss, and more. While their design is intended to accommodate small spaces, they can still grab attention through the use of bold graphics and colors.
Floor displays or floor stands are freestanding units placed in the store aisle, usually at eye level. They include endcaps, display bins, pallet displays that showcase toys, foodstuffs, house items, electronics, DVDs, etc. Most retailers use floor displays for new or seasonal items to influence customers to purchase.
Endcap displays can include retail signage, a freestanding unit, or an inner display on gondola shelving. Endcaps are located on the end of aisles facing the most highly trafficked areas of the store. This prime location increases visibility and boosts sales by ensuring that customers who don’t make it down the aisle still have the opportunity to engage with the brand or product. Endcaps are ideal for promoting seasonal products or promotions, such as back-to-school supplies or holiday products.
These small units sit on the shelf and are effective for advertising items with limited space and pushing customers to try something new or buy impulsively. They often display small, consumable products like gum, candy, and cosmetics, but can also promote newspapers, books, and magazines in checkout areas. Some stores with small spaces use clip strips (or impulse strips) which hang from existing shelving to display items and attract impulse buyers. Shelf talkers are hang tags that attach to existing shelving and are another effective way to draw attention to and provide more information about a product.
POP Displays from Printex Transparent Packaging
Printex Transparent Packaging offers POP packaging production and various design services to meet your specific needs. We use specialized CAD design software to create solid and attention-grabbing displays to help you get the most out of your marketing campaigns. We work with a range of common materials, including PET, HDPE, TerraPET™, and any other material that can be an effective and efficient medium for your product.