What Is Window Box Packaging?

What is Window Box Packaging

Window box packaging is a hybrid packaging and display solution that combines the protection of an sbs carton with a clear plastic PET window that allows customers to view the featured product. Packaging everything from food items to cosmetics, window box packaging lets the consumer see what they are buying and helps companies increase sales, strengthen customer trust, and enhance their brand image.

In this blog, we provide an overview of window box packaging, including design considerations, key benefits, and common applications.

Window Box Packaging

Window box packaging is usually comprised of SBS (solid bleached sulfate) paperboard material or sometimes a heavier fluted paperboard and features a clear plastic window. The window displays the product itself rather than requiring the consumer to rely on printed images or written descriptions. This provides a more interactive, visually engaging shopping experience and increases the likelihood of purchase. By reducing the amount of plastic required to construct the package, window box packaging is also a more eco-friendly option for companies aiming to minimize plastic use.

Considerations for Window Box Packaging and Benefits

Well-designed packaging is essential for capturing the customer’s attention and creating a positive first impression of the product and brand. Key factors to consider when designing a custom window box packaging solution include:

  • Window size: The size of the window influences the thickness / gauge of transparent plastic used to create the window. In general, larger windows require stiffer, more durable plastic coverings, while thinner and more flexible materials are adequate for small windows. Panoramic, 3 sided windows are structural and may require a higher gauge thickness but extremely small windows sometimes use a thin cello window.
  • Product visibility: The window should be properly located on the box to provide the customer with quick and easy product viewing. When designing the packaging, it is important to consider the product’s positioning relative to the window and how to best promote its selling features.For example, the product may be on a platform and that base does not need to show through. Windows can be irregularly shaped to work around inserts or to leave room for branding.
  • Decoration/embellishments: Embossing, foil stamping, silk screen printing, and other processes can be used to add decorative points to your box design and convey the brand’s desired aesthetic.


When designed appropriately, window box packaging will:

  • Increase customer trust: By providing a direct view of the actual product, window box packaging helps establish a stronger sense of trust between the seller and the customer.
  • Enhance the perceived value of the product: Increased product visibility improves the customer’s perceived value of the product by conveying the message that the seller has nothing to hide.
  • Improve brand image: Well-designed window box packaging improves the seller’s brand image by creating a more memorable and positive purchasing experience for the customer.
  • Increase sales: Window box packaging allows customers to assess the quality of the product for themselves, which increases their likelihood of purchasing it.
  • Maintain product integrity: The box’s transparent window allows customers to view the item while keeping it protected from dust and other contaminants.
  • Support sustainability goals: The window insert reduces the package’s overall plastic use. The plastic-covered window can be created using clear, 100% recyclable PET as well as post-consumer recycled (PCR) PET. These options allow eco-conscious companies to offer full product visibility without compromising their sustainability goals.

Window Box Packaging Usage/Applications

Window box packaging is a versatile packaging and display option for a range of consumer products, including:

  • Food items: candy, bakery items, desserts
  • Beverages: drink powder sachets, wine and spirits packaging, promo/club packaging
  • Pharmaceutical & healthcare products: supplements, medications, medical supplies, dental products, gift packaging, promo / club packaging
  • Cosmetics & personal care items: makeup, travel kits, cologne/perfume packaging, gift packaging, promo / club packaging
  • Industrial goods: tools, hardware, equipment parts
  • Electronics: cell phones, cameras, accessories

Window Box Packaging at Printex Transparent Packaging

Printex Transparent Packaging is proud to be North America’s largest clear folding box manufacturer, providing well-designed and easy-to-assemble packaging for a range of applications. With years of experience in packaging design and manufacturing, we optimize each window box packaging solution for maximum product visibility and brand impact. Our paper folding cartons can be designed with one-, two-, three-, or four-sided windows, featuring full seal ends to accommodate automated manufacturing.

We also offer:

  • Clear plastic folding boxes
  • Clear pillow box packaging
  • Clear Sleeves
  • Clear boxes for automated assembly
  • Semi-permanent point-of-purchase (POP) packaging displays and dispensers

Contact Us Today for Your Window Box Packaging Needs

At Printex Transparent Packaging, we work with customers to create unique, visually engaging packaging solutions that increase sales and facilitate a stronger connection between consumers and companies. To learn more about our window box packaging design options and how we can meet your needs, contact us today or request a quote.

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