What Your Product Packaging Says About Your Brand

What Your Product Packaging Says About Your Brand

























With the almost infinite number of choices that consumers have nowadays, it can be easy to feel like your product is lost in the crowd. How your brand is presented to your customers matters, and the first thing they are going to notice is the packaging that the product is in. It’s important that you get your message across in your packaging as efficiently as possible. Let’s look into what your product packaging says about your brand.

It Tells Your Story

There’s no denying that an emotional connection is a powerful tool when it comes to selling a product. Your packaging is a great place to sell your story to your customer. However, at the same time, you don’t want to bombard your customer with too much information all at once. Finding the right balance of text on your packaging is key to grab a potential customer’s attention.

It Reflects Your Values

If your brand is dedicated to ideas such as minimalism or eco-friendliness, that should be reflected in your product packaging. Go with a minimalist design on the packaging or make it out of reused plastic or paper. You want to use every opportunity afforded to you to showcase your brand’s values to your customers.

It Shows You Trust Your Product

The benefit of clear product packaging is the ability to show your customer exactly what they’ll be getting. Lesser brands often hide the size or quality of their product behind opaque, misleading packaging to trick people into buying them. Having clear packaging shows that you trust your product enough for the customer to see exactly what they’ll be getting.

It Shows How Much You Value Your Own Product

Having packaging that you use simply because it’s the cheapest or easily available reflects poorly on the product itself. Customers can get a sense of the quality of the product based on the quality of packaging that it is in. You don’t want the first impression of your product to be that you didn’t care enough to give it proper packaging.

What does your product packaging say about your brand? Ideally, it should match up perfectly to how you market your brand outside of the packaging as well. Printex Transparent Packaging wants to be your go-to for any packaging needs you might have, whether that is a folding plastic box or clear PVC.

  • Printed Plastic Box for Food Industry

    Unique clear box packaging for the seafood industry. A completely new way to package and sell oysters that makes this brand stand out above others and outsell the competition. Food Grade clear PET packaging with outside printing in both opaque and transparent 4-colour process printing. High end visual packaging that sells! Food Grade clear PET packaging with outside printing in both opaque and transparent 4 colour process printing. High end visual packaging that sells!

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    PET clear Packaging
  • Clear Folding Boxes and Cartons

    Printex Transparent Packaging manufacturers custom clear box packaging to make any product dramatically stand out on the shelf. Custom designed packaging in unlimited box styles and semi rigid bag configurations! We create all types of clear plastic cartons and boxes for a variety of industries. Offering a full range of decoration options for your package design including offset print, silk screen print, embossing, hot stamping, foil stamping and even a custom fragrance to your packaging! As a full-service shop, we can design your clear plastic packaging boxes from start to finish.

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    Perfume Bottle Packaging
  • Window Boxes

    A duo-carton utilizing foil laminated SBS paperboard attached to clear PET plastic. This vibrant package attracts the eye with its foil accents on the SBS as well as on the clear window area. This window box has opaque as well as translucent print. The PET Plastic part of the box is made from post-consumer recycled material. Recycled water bottles given a new useful life instead of going to land fill.

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    PET clear packaging
  • Clear Tube Packaging

    Don’t hide what’s inside! Clear plastic tubes and cylinders give products high visibility. Opaque and translucent print showcase eye-catching graphics and brand information while Clear PET brings the product closer to the consumer. This clear plastic tube packaging ships flat for efficient transport and storage until filled with product.

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    PET Clear Packaging Feature Section
  • Clear boxes for Automated Assembly

    PET carton erecting made simple with clear printed boxes made for automated assembly. Talk to us about your RF scoring requirements for automated packaging. PRINTEX TRANSPARENT PACKAGING has been using RF technology for over 30 years and is constantly updating both our understanding of the process and the machinery that makes the best use of its capabilities.

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    PET Clear Packaging Feature
  • Clip Strips and Gravity Feeders

    Semi-permanent Point-of-purchase (POP) displays give manufacturers a distinct advantage in the market. PRINTEX TRANSPARENT PACKAGING uses semi rigid plastics to create sturdy and attention-commanding displays that truly present your product in the best light. Ask us about, gravity feeds, DVD displays, brochure pockets, clip strips, shelf flags, neckhangers and on-pack bonus packaging.

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    PET Clear Packaging Feature