The wants and needs of consumers constantly change. As new and innovative products evolve, so do the methods used to package these products. Throughout the course of human history, there have been many ways to package products, and each was an innovation in its own time. Throughout the evolution and history of product packaging, one thing remains unchanged: the focus on the consumer.
Early product packaging
Before the mass production of products, product packaging consisted mainly of natural and hand-made items intended for long-term use. Clay and ceramic pots, for instance, were quite popular due to their durability. However, these materials were quite heavy, and improved, lighter packaging materials came to the market. Throughout the 1800s and 1900s, tinplate became increasingly popular in packaging small or perishable products, such as tobacco and food. Canned goods were used to supply soldiers with food during times of war and quickly expanded to reach a wider range of consumers.
Present day product packaging
The history of product packaging continues to evolve. As consumers become more concerned with product safety, the packaging for these products also has had to adapt. Products are now packaged with seals and locks to ensure the product has not been tampered with. To further improve food safety, many products now utilize clear box packaging. This packaging allows the consumer to properly view the product prior to purchase, so they can ensure it has not been tampered with and will function properly once it’s out of the packaging. Clear plastic packaging not only improves food safety, but modern plastic is also more durable than paper, so it also protects a product’s integrity. Plastic packaging, along with developments in other forms of packaging, allows for improved packaging performance, functionality, and durability.
Clear plastic boxes also help build trust in the brand and product, as customers can clearly see the product prior to purchase. In this respect, clear plastic packaging serves to both protect the product and provide a fantastic form of marketing. Rather than judging products based solely upon the appeal and design of the package, consumers can instead make purchases based on the product’s actual quality. With clear plastic boxes and packaging, consumers know exactly what they’ll get before they make a purchase, which can lead to an overall increase in customer satisfaction. Increased customer satisfaction, in turn, leads to higher sales and improved customer brand loyalty.
There are many elements to consider when you prepare a product for market. One of the most important considerations a brand must make is how packaging affects consumer behavior. Product packaging can have a significant impact on a consumer’s purchasing tendencies, whether they’re aware of it or not.
Encourages subconscious associations
First impressions are important, particularly when it comes to product packaging. Whether consciously or not, a product’s packaging can have a significant impact on the consumer’s emotional associations with the product. Both color and quality are important when it comes to first impressions. Color, for instance, can draw a consumer to a particular product. Bright colors, such as yellow and red, are immediate attention grabbers. According to color psychology, certain colors can also evoke specific emotions, and they can help solidify your brand identity.
HIGH-QUALITY CLEAR PLASTIC PACKAGING
Visibility is equally important when it comes to first impressions. High-quality clear plastic packaging, for instance, can significantly increase a product’s appeal on the shelf, as it allows for higher product visibility. When clear boxes are decorated with delightful designs, these clear boxes are seen by the consumer as not only practical, but also attractive. Fixation counts, according to a recent Clemson University study, plastic packages are 675 percent more likely to grab a shopper’s eyes than paperboard containers. The sleek design of clear packages and boxes fosters consumer associations with elegance and prestige, which helps the product stand out among crowded retail shelves. High-quality clear plastic boxes and packages also allow the consumer to properly view the high-quality product within. The ability to properly see the product enables the consumer to put more faith in the brand and makes them trust that the product will perform exactly as intended.
Promotes brand loyalty
When you consider how packaging affects consumer behavior, it’s important to understand how it impacts brand loyalty. The packaging for your product should complement your company’s image, and the consumer should immediately recognize it. Frequent changes to your product’s packaging may confuse consumers or cause them to stray away from your brand. If you maintain consistent packaging, you can cultivate more loyal consumers. This doesn’t mean you should never change your product packaging. Instead, when you do change the packaging of a product, be sure it remains true to the brand’s style and image; you want both longtime and new customers to easily recognize a product as yours.
The anticipation of opening a newly purchased product is similar to the feeling people get when they open presents. Exceptional product packaging is a great way to build consumer anticipation and excitement for a product, and it can even help increase sales. While the mystery you get with a present is fun, consumers often prefer to know what they’ll get before they make a purchase. Clear plastic box packaging is a great way for consumers to view the product prior to purchasing and still create anticipation. When a consumer can properly view the product, they can better envision using the product in their everyday life. If a consumer can see themselves using a product, the excitement that comes with opening a package will be with them from the moment they purchase it.
How to get shelf attention with ship flat packaging! Printex Transparent Packaging makes it possible for Kids@Work to store and showcase Children’s Building Block Sets in a unique and practical way! We utilize our customized “Snap Cap” feature and interlocking PET sleeve. We have taken clear sleeve packaging to the next level of packaging design! The is the second year in a row our Ship Flat packaging design with a Printex Transparent Snap Cap has won an award. Last year we were awarded NJPEC Silver Package of the Year Award, and this year it is Gold!
This package design is the shape of the actual toy block. This block shape reinforces the branding of the product. The custom shaped package is fun, provides efficient storage and is a decorative addition to a child’s room or playroom. This unique packaging design is the answer to how to get shelf attention with ship flat packaging!
4. Easy & Efficient:
We designed the Printex Snap Cap to assemble quickly and efficiently. It is easy to lock and assemble the Kids@Work injection molded top onto the bottom components. The top and bottom edges of the PET sleeve snap into place with our specially engineered die cut locking feature. This quick and positive locking feature allows for the re-closable top cap to attach to the sleeve body. The snap cap does not require any expensive sealing/affixing procedure such as screws, tape, glue and or welding etc. As a result, this design saves many dollars in assembly labor cost and helps the customer meet a growing market demand.
5. Cost Efficient Shipping:
The special ship flat design allows for a more efficient way to transport a larger volume of cube shaped containers to the assembly destination. Clear packaging is cost efficient! The advantages in plastic PET packaging are clear, this is how to get shelf attention with ship flat packaging!
6. Display Flexibility:
Not only does the flat clear sleeve package turn into a block. but the block then has the ability to stack one unit on top of another. The blocks fit together because we designed the top cap to nest inside of the bottom. This gives the retailers a lot of flexibility on how they can display the action block sets. You can display the blocks individually or even as multi-tower displays. This is how to get shelf attention with ship flat packaging!
7. Shelf Presence:
How to get shelf attention with ship flat packaging? Shelf presence is the most important advantage of the Printex Snap Cap. For example, the block shaped clear plastic package reflects what is inside. Also, the clear PET recyclable material also allows for the vibrant colored blocks to shine through. In addition, the Kids@Work brand logo stands out on the pre-printed the sleeve. So consequently, this a smart cost effective design, but also one with a large shelf appeal. This shelf appeal will generate many impulse buys and create impact on the shelf. In conclusion, the new block shaped package has already been well received by retailers and is another award winning clear package in the highly competitive toy industry.
Clear PET Custom Promotional Gift Package with Hot Foil Stamped Graphics
Holiday Retail Packaging
1. Adding holiday themes to your retail packaging will help your brand stay relevant!
Starbuck’s seasonal lattes and coffee varieties have achieved monumental popularity! Forbes estimates $100 million in revenue from just one flavor – pumpkin spiced latte. These brands such as Starbuck’s Via Instant are now in the store aisles. See what Printex Transparent Packaging can do for your promotional clear folding cartons. Check out our mock up of the special limited-edition Christmas Via Instant Peppermint Mocha Package. We made this from clear recycled PET, made from water bottles, and printed in full color with silver foil stamped snowflakes. It is a beautiful, cute Christmas package! According to a Clemson University Study, transparent packaging is 675% more likely to grab a shopper’s eyes compared to paper cardboard packaging
2. Seasonal transparent packaging creates interest from your regular packaging!
The paper part of the package is covered in a glitter ink while the other part of the package is clear acetate to showcase the gift inside.
As retailers you offer a program seasonally because that’s when the influx of spending is. Limited edition transparent packaging re-engages your current customer base and creates exclusivity. Seasonal packaging creates interest from your regular packaging. Printex Transparent Packaging has packaging design teams to help you create beautiful Christmas or Specialty Seasonal Packaging. Take full advantage of the effects that can be created when printing on the clear PET using a combination of vibrant opaque colors, vignettes fading from translucent to clear, sparkling foil stamping or even a fragrance on the clear folding box package! We’ve also done seasonal gift style packaging combining paper and plastic to make a hybrid box. The paper part of the package is covered in a glitter ink while the other part of the package is clear acetate to showcase the gift inside.
Clear PET Custom Promotional Gift Package with Hot Foil Stamped Graphics
3. Capitalize on the increased selling power of product visibility with clear plastic PET Packaging!
Capitalize on the increased selling power and brand attention that seasonal packaging provides and add the advantage of product visibility with transparent plastic PET packaging. Clear PET Custom Promotional Gift Package with Hot Foil Stamped Graphics. Get noticed with custom designed transparent packaging in shapes such as this star. Gone are the days of a plain acetate box. PET can be designed to make more upscale feature packaging. The holiday season sees an expected increase in impulse purchases, with all the gift shopping underway. Consumers will opt for the festive, as it is the season after all. Keeping up with the rest of the market ensures you don’t lose the competitive edge. Reinforce your brand identity with highly creative seasonal packaging. Excite the senses and create a lasting shopping experience by displaying eye-catching visuals, staying consistent across all channels and by portraying a human element, whether it be through a touch of humor or quirkiness. This is increasingly important, as shoppers, notably millennials seek brands with like-minded personalities.
Plastic packaging with touch-and-sniff scents embedded into the design
4. Scented packaging increases the likelihood of purchase!
Send the magic of Christmas with printed stationary you can smell the pine scent with scratch and sniff! Let shoppers sample your product without opening the package with scented packaging. Our team can create plastic packaging with touch-and-sniff scents embedded into the design. We create scents using essential oils. The scents are stored inside micro-beads which we mix into a varnish and then apply to the packaging. Your customers simply rub the scented surface, breaking the micro-beads to release the fragrance embedded there. Shoppers can truly experience your product, increasing the likelihood of purchase. The advantage fragrance gives to your product is invaluable. Ask about scented packaging today.
5. Tip: 81% of consumers will choose the product that they can both see and smell over one they can only see.
The benefits of scented packaging have been recognized even by the New York Times. A study conducted by their marketing department discovered that when given a choice between two similar food or beverage products, 81% of consumers would choose the product that they could both see and smell over one they could only see. Did you know that 75% of the emotions we feel every day are affected by smell? Knowing that, it seems logical to invest in transparent packaging that incorporates scents. PRINTEX TRANSPARENT PACKAGING can show you how.
Printex Transparent Packaging is pleased to announce the launch of our newly redesigned website, www.ptpackaging.com. Have a look at some of the beautiful clear folding box packaging we’ve done for our clients. Featuring a brand-new look, more information on our products and a fully responsive layout for all platforms – we hope you’ll find it easier to navigate and find what you are looking for quickly and efficiently. Our goal with this new website is to provide our visitors with a simple way to discover more about our products and the packaging design solutions we can provide as the largest Clear Box Manufacturer in North America. We hope you like the changes, if you have any questions or feedback, please let us know by emailing us at email@example.com. If you’d like to stay connected on social media, follow us on LinkedIn, Facebook or our blog.
Printex Transparent Packaging is proud to announce being awarded the NJPEC Silver Package of the Year Award for the Crayola Building Blocks packaging! This collaborative development process between Printex Transparent Packaging and the client came up with a cost effective and efficient design for shipping, storage and assembly. What child wouldn’t be excited to see this fun, bright, colorful huge crayon on Christmas morning? It serves as an eye catching retail package as well as a storage container for their children’s building block sets.
The Printex Transparent PET sleeve is manufactured to set up from a flat position into a large round crayon shaped tube container. This crayon shaped package design not only reinforces the iconic trusted Crayola Crayon brand but affords a storage container that is a decorative addition to a child’s room or playroom. This is produced in various colors, with high impact colorful graphics.
Tubes Ship Flat!
Advantages of the Printex Transparent Snap Cap
The Printex Transparent Packaging Snap Cap design assembles quickly and efficiently. The clear sleeves ship flat with Snap Caps that turn the flat sleeve into a round tube! This is clear packaging utilized for manageability in transit and maximum retail impact with a unique design that allows the clear tube to expose the product to the customer and attract additional sales. The special die cut locking features on the PET sleeve has been designed and manufactured to quickly and easily lock and assemble with the injection molded caps. This quick and positive locking feature allows for the top crayon tip and bottom end cap to attach to the cylinder body sleeve without requiring expensive sealing/affixing procedure such as screws, tape, glue and or welding etc. This has saved many dollars in assembly labor cost and helped meet a growing market demand. In addition, the special ship flat design allows for a more efficient way to transport a large volume of round containers to assembly destination that would otherwise necessitate many additional container loads and trucking if required to be shipped set up.
The Clear Advantage for Shelf Presence…
The most important advantage of the Printex Transparent Packaging Snap Cap Crayola Tube packaging, aside from all of the aforementioned efficiencies, is clearly the shelf presence it provides. The clear plastic package made into the Iconic Crayola Crayon shape allows for the multitude of vibrant colored blocks to shine through. In addition, Printex Transparent Packaging has printed the tube with the trusted Crayola brand which is known for quality as well as breath of color. So not only is this a smart cost effective design but one with a large shelf appeal that has generated many impulse buys and a real impact on shelf. Retailers who have carried this product in 2016 are now repeating it for 2017 because of the tremendous sell through they have experienced. This is common story for brand owners that have made the move to Printex Transparent Packaging’s visual packaging. Another clear package design success story!…
Two key team members of Printex Transparent Packaging will mark their 30-year anniversary in the next few days! Andre Liu and Dan Belliveau
Andre started with the company in May, 30 years ago as a student working through University. He has worked through so many positions within the company, he could take the plastic folding box packaging concept from the client, design it, cost it, quote it, make the CAD samples, run the press’s and folder gluers to produce the order, ship it, and even invoice it! Andre now spends most of his time at the Montreal Plant with General management duties and customer service. In his personal time Andre enjoys cycle cross racing and sport shooting.
Danny Belliveau started in June, 30 years ago as a young assistant production manager. He was later promoted to plant manager. In recent years Dan has been primarily in sales and customer service where he has really hit his stride enjoying finding the right clear box packaging solution for his many clients across North America. Dan is a national level competitive curler in his spare time which works well being a winter sport, so it doesn’t compete with one of his other joys of barbecuing in the back yard with a cold beer on a hot summer evening. Both Andre and Dan have been involved with the company since it was German owned, known as Sicht Pack at the time, with patent protected processes for soft crease folding cartons, to being purchased by Transparent Packaging of Hamilton, then purchasing Look Packaging of Toronto, and fighting through the onslaught of China and off shoring, to the merger with Printex Packaging of Long Island, now making them part of the largest clear folding box producer in North America. Andre and Dan are two of our longest-term employees, and we have many more that have also been with us a long time, which speaks well of the company and the atmosphere that all of us play a part in creating for our working lives. It’s having great guys on your team like them and others that makes for a winning team. There is probably no one else in North America with more knowledge of plastic folding carton manufacturing than these two gentlemen have. Feel free to send them a congratulation on 30 years!
PRINTEX TRANSPARENT PACKAGING now offers rigid clear window pick and place services in addition to its already extensive plastic folding carton offerings. Plastic folding carton specialist Printex Transparent Packaging has expanded its lineup of plastic packaging products with the addition of a rigid window applicator that can apply a, one, two, three or four-sided window to paper folding cartons. The plastic window box is a natural extension for North Americas largest clear folding carton manufacturer. Now, in addition to clear folding cartons, set box lids, and plastic P.O.P. gravity feeders, the company also supplies and applies plastic windows to SBS cartons. The ability to combine the textures of paper and plastic has caught the attention of many brand owners and packaging designers. Printex Transparent Packaging is one of the only companies in North America that can produce Soft Crease plastic folding cartons capable of running on automated filling lines. (Click Here to See Our Video ) These plastic folding cartons are produced in our Long Island, NY and Montreal, Canada manufacturing facilities, as well as an additional location in Schenzhen, China for those clients that pack in Asia. When you partner with us, you’ll have a whole new world of visible plastic packaging options. PRINTEX TRANSPARENT PACKAGING has years of experience producing plastic folding cartons-as well as the plastic windows to give products that extra visibility on shelves. We have a track record of producing truly outstanding packages with a variety of decorations including offset print, hot foil stamping, cold foil, silk screen printing. Contact us today. We’ll show you a whole new way to deliver customer satisfaction.
JULY 21, 2015
MONTREAL,- NEW YORK,- TORONTO Dave Dennison of Transparent Packaging and Dave Heller of Printex Packaging have announced the merger of their respective companies. The new company–PRINTEX TRANSPARENT PACKAGING–is now the largest plastic box manufacturer in North America, delivering plastic folding cartons from its three design centres and two manufacturing plants within the U.S. and Canada. Domestic plastic packaging is now competing aggressively with producers overseas. More and more companies such as Wal-Mart are choosing to re-shore production of their goods as manufacturing has become more feasible and affordable in North America. This merger works to keep valuable packaging jobs in Canada and the U.S. while offering producers of consumer products consistent quality and faster turnaround times. The newly combined company Printex Transparent Packaging is now uniquely positioned to supply the industry and bring even greater value to packaging on-shore. Plastic box packaging is a specialized, competitive market. Brand owners are looking to differentiate and bring visibility to their products. Clear plastic packaging has been proven to increase consumer on shelf attention by 678%. Both TRANSPARENT PACKAGING and PRINTEX PACKAGING were known for their unique expertise in designing and producing eye catching packaging solutions with clear plastic. Now, with this merger, customers can benefit from their combined 60 plus years of experience. Selling to the trade as a subcontractor and direct to consumer brand owners, PRINTEX TRANSPARENT PACKAGING offers solutions that can be hand-packed or filled on automated packaging lines. PRINTEX TRANSPARENT PACKAGING also works with equipment manufacturers to help automate their client’s plastic folding carton assembly process. Areas of specialization include: -plastic folding cartons
-hybrid paper/plastic cartons
-Rigid clear/printed window affixing -Point of purchase displays PRINTEX TRANSPARENT PACKAGING services clients across the U.S., Canada, and Mexico from its production facilities in New York and Montreal, while also producing in China for overseas assembly. Brands such as Glade, Sally Hansen, Chanel, Bacardi, Energizer, Crest, Hershey’s and more… choose PRINTEX TRANSPARENT PACKAGING.
For more information call us at 1-800-461-8106 or 631-234-4300, or email us at firstname.lastname@example.org.
For over 35 years, Printex Packaging has been producing visual packaging solutions for companies across a diverse range of industries, such as Health and Beauty and Home Entertainment. As the company has continued to grow, the demand for creative, attention-grabbing packaging has followed suit, and Printex has met the design challenges of their clients in stride. With a well-established reputation for high-quality work, Printex has expanded their product offering to include food packaging. (more…)