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What You Need to Know About Food & Beverage Packaging

food and beverage packagingFood and beverage packaging serves a variety of purposes. In addition to protecting your products during shipping and handling, it serves as a direct interface between your brand and the customer. If designed and constructed properly, the investment can help your business succeed by creating a satisfying product experience for your customers. 

The Role of Food and Beverage Packaging in the Consumer Experience

When you select your food and beverage packaging, you determine how your customer experiences your product and brand. Customers are both consciously and subconsciously aware of every facet of your product packaging. It is therefore critical to consider every aspect of the customer’s experience when choosing your packaging, including: 

  • How easy is it to open? If your packaging is hard to open, customers may move on to another brand that is easier to handle. 
  • Is the product visible? Many customers want to see what they are getting before they purchase a product. 
  • Does the product look appealing? Since you want your product to be visible, you also want it to be visually appealing or appetizing. 
  • How much product is in the container? Customers want to feel like they are getting their money’s worth, so the packaging should make the product appears to have good value. 
  • Can the packaging keep the product fresh? Packaging that maintains the quality of the product helps keep customers happy. 
  • Will the product break or stay whole? Good packaging should protect products from damage during shipping and handling. 
  • Was the product contaminated? The health and safety of customers are paramount, which is why it is critical to ensure that your packaging materials and processes are selected with care. 

Key Factors of Packaging for the Food and Beverage Industry

Choosing the right packaging for your food and beverage products can be challenging since each product has different packaging requirements. The five main factors to consider when selecting food and beverage packaging are:

  • Product protection. Packaging should protect products. 
  • Product safety. Packaging should be safe for/ensure the safety of consumers. 
  • Product freshness/shelf life. Packaging should keep food fresh.
  • Brand identity. Packaging should promote the company that offers the product.
  • Packaging appeal. Packaging should align with the retail eye-tracking and merchandising strategy of the company.

Types of Food and Beverage Packaging Designs

Food and beverage packaging can be designed in many ways to suit different product and company needs. Common designs include: 

Food and Beverage Packaging Solutions From Printex Transparent Packaging

The packaging of food and beverage products should provide more than just protection. It should also maintain the quality of the product, tells its story, and highlight the brand. 

At Printex Transparent Packaging, we have decades of experience providing high-quality custom transparent food and beverage packaging solutions. We deliver packaging that meets your exact product and marketing needs. To learn more about our capabilities, contact us today. To get started on your solution, request a quote

10 Benefits Of Buying Domestically Manufactured PET Boxes vs. China Sourcing

PET Boxes
1. Managing long-distance often means a complex supply chain

Importing problems include delays in shipping containers, delays at the port, and unanticipated duties. If a problem does arise, replacing your long-awaited packaging can be a daunting affair potentially causing lost or delayed sales of your product.

2. Shorter Lead Time

It’s difficult to get shipping containers currently. Lead times for empty containers are running around 30 days, just to get a container available to put your goods in.  This makes shipments from Asia even more difficult to arrange.

Sourcing domestically is much faster and less expensive than shipping from international suppliers. Trucking shippers can be leveraged but ocean carriers will be inflexible in terms of costs and time frames.

Shorter lead times increases customers satisfaction. To satisfy the customer’s expectations of short lead times, companies using distant suppliers in China must keep a huge inventory. During Covid times with very high supplier demand, not only is this risky financially, but impossible to keep such a large inventory. This also requires an increase in the cost of storage space.

3. Lower end costs during pack out

When buying PET cartons from China, they often come with a peel-off protective film which isn’t efficient and adds unnecessary waste. The extra plastic film is to help avoid scuffing of the clear boxes during the long vibration prone journey from Asian manufacturing facilities. This film needs to be peeled off and adds significantly to the labor cost during pack out.

4. Buying domestically builds consumer confidence

Customers prefer locally sourced products because they are more confident in domestic quality. When consumers buy with confidence, trust is gained and there is an increase in brand awareness and loyalty.  For example, labels reminding consumers to “buy American” promote this idea. Consumers in North America have a lower opinion of products made in China.

5. Buying domestically provides better production and quality control

In the same time zone, you can have better and timely communication.  Problems are solved faster. Deadlines and quality requirements are better met.

There is a delicate balance between maintaining low cost and achieving high quality and consumer satisfaction. Whenever you try to drive down the price by importing from places like China, there can be repercussions on quality. For example, if you are ordering PET packaging, make sure that you specify the exact thickness of the material, and the exact die line.  You may get thinner material and that can make the structure of a package flimsy and imply poor quality.

6. Buying domestically is simple compared to foreign tax structures, political climates, and costs for importing

Even though imported goods can in some cases be less expensive than domestic goods, there are some additional costs associated with bringing goods from China. Besides transportation costs, you may have to pay,

  • Warehouse fees
  • Inspection fees
  • Port entry fees
  • Customs brokers fees
  • Agent fees
  • Import Duties

7. Buying domestically is better for the local economy

When buying PET cartons here in North America, the money stays in the community.

The domestic workers that are manufacturing the PET carton, are the same neighbors that are buying your product.

 It’s better for the environment because transportation contributes to environmental contamination such as polluting our oceans with large shipping vessels.

8. Buying domestically promotes better, more ethical working conditions

Domestic manufactures provide a higher standard of health and safety over production facilities. Safety of workers is better controlled. Countries where production is outsourced often do not have the same health and safety regulations as in North America. Questionable practices that can be related back to an organization’s product can have a negative effect on a company’s brand and reputation.

9. Buying domestically reduces the cost of deliveries

While it may at first appear that using manufacturing facilities abroad means saving costs, the logistics costs involved with shipping products or materials around the world have increased drastically over the last 18 months. Port congestion and delays also continue to increase, recently resulting in special fee assessments in some ports. Sea container shipping cost has increased as much as 10 fold in some cases, making the freight a much bigger part of the final cost of your clear box packaging. 

High consumer demand and still-lagging inventory levels suggest no let up is coming anytime soon. 

10. Buying made in America clear folding boxes is better for the environment

There is a significant environmental footprint associated with shipping packaging all the way across the ocean. In addition to this, Environmental and pollution manufacturing standards in North America are typically much more stringent and monitored than in China. Shipping also contributes to climate change through emissions of Black Carbon, tiny black particles, produced by combustion of marine fuel. The highest amounts of black carbon particles are produced by ships burning heavy fuel oil. The average container ship holds between 1.5MM and 2MM gallons of bunker fuel and will burn 50K-60K gallons of this heavy fuel oil per day. Given that shipping goods from China to NA requires on average 20 days sailing these cargo ships typically burn up to a 1MM gallons of fuel oil per voyage.  Currently there are no regulations controlling black carbon emissions from shipping.

Compounding the problem is record high trade imbalance with China, which has caused polluting ships to sail back to China empty.  

 According to The Essential Daily Briefing: “It has been estimated that just one of these container ships, the length of around six football pitches, can produce the same amount of pollution as 50 million cars. The emissions from 15 of these mega-ships match those from all the cars in the world.

Clear PET Solutions for Pharma Packaging

First impressions are very important, and packaging is the first aspect of a product that attracts customers. Today, companies are investing significant amounts of time and money on packaging their products as it has a major impact on sales. Eye-tracking research conducted by Clemson University showed that products with clear packaging achieved 678 percent more attention than without transparency. Recently, with the onset of COVID-19, there have been rising concerns about people spreading the virus through touch especially in public locations such as brick and mortar stores.

Clear packaging has proven to be very beneficial during the pandemic as customers can easily view the contents of a product and select what they need with minimal contact with the package. The company’s clear gravity chutes prevent people from touching multiple packages as the product can be identified
through the clear gravity feeder and only a single one can be pulled from the bottom at a time. Printex Transparent Packaging leverages cutting-edge technology and the most innovative techniques to offer clients the best transparent packaging style and structure for showcasing their products. “From initial packaging concept to final production we provide personalized support and help clients achieve their packaging goals,” explains David Dennison, President of Printex Transparent Packaging.

PET Solutions for Pharma PackagingPrintex Transparent Packaging manufactures clear product packaging for many markets including health and beauty, food and beverage, wine and spirits, pharmaceuticals, cell phones, stationery, home entertainment, and apparel. In particular, for the pharmaceutical market, Printex Transparent Packaging provides an extensive variety of packaging for products ranging from toothpaste and off-the-shelf medicines to treatments and prescription roll dispensers. The prescription roll dispenser conveniently dispenses a roll of personalized medication that is pre-packaged by dose by the pharmacy.

The prescription roll dispenser is made of clear PET and usually has some printed custom graphics. The clear dispenser allows the patient to easily pull and tear off their prescribed dose. The clear material also provides a visual cue as to the remaining quantity of the medication.  Unlike traditional SBS paper dispensers packaging, PET is more durable, resulting in less potential damage from moisture so the dispenser maintains its pristine look and shape in the customer’s home.

With their expertise in converting clear PET sheets, Printex Transparent Packaging was able to rapidly convert their manufacturing capabilities to very cost-effectively mass-produce PPE. Currently, the company is one of the largest and lowest-cost face shield manufacturers in the country and has produced over 20 million FDA-approved face shields. “Our face shields are proudly made in North America in our Long Island, NY facility and Montreal, Quebec facility,” adds Dennison. Various designs of face shields can be printed with logos and custom-designed to a client’s requirements. Also, for manufacturing, Bump cap shields snap directly onto existing bump caps with no accessories required. For the past several months, Printex Transparent Packaging has had an ongoing partnership with Hamilton Health Sciences, a renowned hospital group. The client required a custom face shield that provided more coverage than conventional face shields and after collaborating on the design  Printex Transparent Packaging provided a shield that perfectly met the hospital’s requirements standards. Printex Transparent Packaging continues to produce custom and standard face shields for the client and at the same time makes enhancements based on user feedback.

Printex Transparent Packaging expects much of its growth to come from expanding utilization of its core competencies in working with clear and printed PET packaging. Moving forward, the company continues to expand its offerings in PPE such as face shields and mass-producing very economical desk shields for offices and schools. Leveraging its years of experience with transparent packaging, Printex Transparent Packaging can take on any challenge and deliver exemplary results for clients.

World renowned McMaster University Hospital teams up with Printex Transparent Packaging to design a more protective plastic face shield


BURLINGTON, ON
Feb. 4, 2021 /CNW/ – The Diagnostic imaging team at McMaster University Hospital was concerned about the ultrasound technologists’ lack of protection whilst sitting to the side of patients. Regular Face Shields exposed the sides of their face and neck as the patients were lying down and looking up at them. They wanted a better Face Shield with more protection.

Printex Transparent Packaging-World renowned McMaster University
The Ultrasound team at Hamilton Health Sciences’ Hamilton General Hospital developed an extended face shield in partnership with the McMaster Manufacturing and Research Institute and Printex Transparent Packaging for better protection against COVID-19. Left to right: Dr. Michael Colapinto, Radiologist Lead for Ultrasound, and ultrasound technologists Lisa Billone, Kaylana Parente, and Sarah Allred. (CNW Group/Printex Transparent Packaging)


The McMaster Manufacturing and Research Institute (MMRI) set about designing an oversized face shield to protect the chin, neck, and sides of the head. When the prototype was proposed to the Hamilton Health Science (HHS) PPE Task Force for approval, “it turned out that the Anesthesia and Medical Reprocessing team at HHS was interested in similar protection”. This PPE Innovation then became a wonderful example of how groups of experts in their fields can work together to rapidly innovate and manufacture a product.

Brian Herechuk, Director of Quality and Value Improvement at HHS helped get the extended face shield project moving along. “I reached out to one of our vendors, Printex Transparent Packaging, who were already providing standard face shields for us and asked if this was something they would consider producing,” Herechuck explains. “They jumped right on it. They developed a prototype within a day of me sending them the drawings.”
PTP Long face shield

Dave Tassé, Sales Manager at Printex Transparent Packaging, was more than happy to get involved. “I’m a Hamilton guy. My wife works in a nursing home, so this project was really exciting to me,” says Tassé. “At the time we got the request, we were designing a new face shield for children. I noticed we could utilize some innovations from that project and put it into the extended face shield for HHS. I asked Bryan if he liked it, and he said yes. So, we used that innovation, with slight modifications to their design, and brought the second prototype to HHS and that was it. We had a new comfortable, lightweight, extended coverage, clear plastic face shield ready for production.”PTP long face shield for HHS

Steve Remilli (from MMRI) says this project is a great example of collaboration between various areas of expertise. “This really shone a light on how groups of experts in their fields can work together very quickly. Everything came together so naturally.”

About Printex Transparent Packaging — Brand owners first choice for clear plastic folding cartons. PTP has manufacturing facilities in both New York and Montreal to serve North America. Printex Transparent Packaging focuses on the specialized non-paper packaging converting business including applying clear PET windows to paper folding cartons. Products: Clear folding cartons, point of purchase Powerchutes, shelf flags, literature holders, clear rigid windows for sbs cartons, set box covers and clear sleeves.


5 Things Your Product Packaging Says About Your Brand

Transparent Packaging

Stand Out on the Shelf with Transparent Packaging

Great packaging is essential to engaging and building your target customers, not only for your product, but also your brand, and your company.

Brand Recognition

It only takes 3 seconds for a consumer to form an opinion of a product. Standing out on the shelf is important. Use a logo, a unique shape, transparent windows and other branded imagery on your packaging.

Brand Positioning

You need to know your marketing message and your demographic. For example, younger audiences prefer brighter colors, with block fonts and bold shapes. Consumers of upscale products prefer colors like black and gold with elegant fonts. Colors can help convey your brand identity as well. Design your packaging for your target audience.

Emotional Connection

The more the consumer relates to, the more likely they are to purchase it or recommend it to others. People can find a connection with packaging in different ways, such as comfort, consistency and even the shape of the box. Colors draw in the customer; so, match colors with feelings such as happy yellows, serene blues, or sensual reds. Color improves brand recognition by 80%.

Show What You Do

People love stories, so tell your story. Are you committed to sustainability? 80% of consumers are likely to switch to brands similar in price and quality to one that supports a cause they favour. You can probably think of a few brands that do very well telling their story with an inspiring blurb on their packaging.

Transparent Packaging

“Don’t hide what’s inside!” Customers like to see what they are getting. Whether it’s a clear box, a window box, or a printed clear PET (clear plastic) box with clear areas. Showcasing your product increases interest. Transparent packaging shows a product’s credibility and trust.

Packaging Done Right

Good product packaging doesn’t have to be expensive. Great product packaging is about creating a lasting impression on the shelf and in the minds of your customers. Returning customers’ spend an average of 67% more than first time customers, investing time into thoughtful packaging is well worth your effort.

Contact our team of specialists today to get started customizing your packaging solution.

The Effectiveness of Plastic Face Shields

The Effectiveness of Plastic Face Shields
Here at Printex Transparent Packaging, we want our customers to stay as safe as possible in these very difficult times. That’s why we offer plastic face shields as a way to protect against the spread of COVID-19. There are a few benefits to plastic face shields over masks. In this article, we will look at the effectiveness of plastic face shields.

Eye Protection

One of the major downsides of simply using a cloth face mask is that it does not cover one’s eyes. Eyes have a larger part to play in the spread of viruses than you might initially think. A cough or sneeze that may be blocked by a face mask from entering the mouth or nose could still enter the body through the soft tissue around the eyes. Plastic face masks are useful when the immediate risk of eyes encountering small particulates of the virus is high, such as in healthcare facilities.

Combination With Masks

The most effective way to lower your chances of transmission, besides regular hand-washing and social distancing, is to wear both a face mask and a face shield over the top of it. In this way, the face shield and the mask work together. The mask becomes more effective at blocking airborne pathogens because fewer particulates are making their way into the mask with the presence of the face shield.

Reduction in Face Touching

Perhaps one of the most annoying things about face masks is their tendency to not always fit properly over individual noses and mouths. This can lead to constant readjusting of the face mask, introducing anything that may be on your hands into the mask itself. Even worse, adjusting the mask can allow particulates to slip around the side of them. A plastic face shield reduces the need to put your hands anywhere near your face, thus reducing the risk of transmission.

If you are going to utilize face shields for protection, then it is important to understand the effectiveness of plastic face shields. Printex Transparent Packaging is more than just clear box packaging, and we want to make sure that you and those you care about are safe throughout these changes to our lives.

Face Shields vs. Masks for Protection From COVID-19

Face Shields vs. Masks for Protection From COVID-19
Since safety is everyone’s top priority right now, as the COVID-19 pandemic shows no signs of stopping, everyone is still wondering how best to protect themselves. One of the more heated arguments is whether face shields are more effective than face masks, or vice versa. Here we’ll explore some of the key differences between them and help determine the qualities of face shields vs. masks for protection from COVID-19.

Face Shields

Disposable plastic face shields can be effective against spreading COVID-19 if used properly. One of the best parts about a face shield is that it protects the entire face, including the all-important eyes. The eyes are a vulnerable point of entry for the virus, so the face shield’s ability to protect this area is key. Disposable plastic face shields offer full coverage of the nose, mouth and eyes. But they also prevent you from touching your face, are comfortable to wear, are reusable and are almost impossible to wear wrong.

One of the problems with disposable plastic face shields is that the virus often spreads through very small particles that can sometimes find their way past the shield. The open sides and bottom of face shields do not effectively protect the mouth from any stray virus transmission. However, a 2014 cough simulation by the National Library of Medicine found that a face shield can reduce a person’s viral exposure by 96% when worn within 18” (45.7cm) of someone who is coughing. Also, Dr. Amesh Adala, a Johns Hopkins Infectious Disease Expert, does not believe that the open areas of a shield are a major risk for transmission since respiratory droplets are gravity-dependent. In fact, he believes that the openings around the face shield make it easier to wear and easier to comply with. The benefits of not touching your face and protecting your eyes outweigh any deficiency anyone may pose against face shields.

Face Masks

We all know how important face masks are to preventing the spread of COVID-19, but they are not without drawbacks as well. Face masks are useful because the most effective ones fully cover the mouth and nose, blocking the virus’s most common pathways into the body. It is important to ensure that the mask creates a seal around the mouth and nose so as not to let any viral particles slip through.

On the other hand, face masks do not solve the problem of exposed eyes the way that face shields do. One of the other downsides of face masks is that many people do not have the approved N95 masks and, therefore, use homemade masks or surgical masks that do not create a solid seal on the face. Plus, people often touch their faces more while wearing a mask, as they tend to be uncomfortable and prone to slippage.

Conclusion

After weighing the pros and cons, the answer to whether face shields or masks are better protection from COVID-19 is that neither of them is perfect. If you are heading out into the public, a face mask should be the absolute minimum required for doing so. However, if you are in a highly trafficked area or a field such as the medical or delivery fields, the best answer would be to wear both, as this will give you the highest chance to prevent the virus from spreading to or from you. If you are in the office and are distancing, a face shield will likely feel more comfortable.

PVC vs. PET Plastic Packaging

pvc vs pet packagingThere are numerous plastic materials used to produce packaging, but polyvinyl chloride (PVC) and polyethylene terephthalate (PET) have become exceptionally popular for packaging solutions in recent years. Each type of plastic packaging has its own unique advantages and applications in various industries. 

At Printex Transparent Packaging, we offer a variety of plastic packaging options for our customers and can assist in selecting the ideal material. This blog post provides an overview of PVC and PET plastics and offers a comparison of their characteristics, advantages, and disadvantages.

What Is PET Plastic? 

PET is undeniably the most common thermoplastic resin of the polyester family due to a high-strength barrier that resists elements and outside tampering. PET is extensively used in the production of fiber for clothing and thermoforming for manufacturing. It is also widely used in the manufacture of containers for liquids and food items. PET is a strong and inert material that doesn’t react with food and beverages, making it ideal for packaging food items.

What Is PVC Plastic?

PVC is arguably one of the most commonly used plastic polymers after PET and polypropylene. PVC is a plastic made through a process known as suspension polymerization. This process produces hard, rigid structures that withstand harsh impacts and extreme temperatures. These properties make PVC useful in the manufacturing of cables, roofing materials, pipes and hoses, faux leather clothing, flooring applications, and commercial signage.

PET Plastic Packaging: Pros & Cons 

Some of the advantages of PET for packaging include:

  • PET is 100% recyclable and one of the most recycled plastics globally. This makes PET environmentally friendly and a sustainable product for packaging. 
  • PET has the ability to take on colorants very well and demonstrates excellent adherence qualities for external printing
  • PET is safe for storing food.
  • PET plastic boasts increased durability, this makes it suitable for almost all thermoformed packaging designs.
  • PET plastic packaging is lightweight, transparent, and shatterproof. Though lightweight, PET is still strong enough to withstand outside elements for a myriad of applications.
  • PET plastic offers more versatility because it can be thermoformed for a variety of applications

PET also has a few disadvantages:

  • PET plastic has a lower heat resistance.
  • PET plastic is partially derived from crude oils.

PVC Plastic Packaging: Pros & Cons 

Here are some pros of PVC plastic packaging:

  • PVC features excellent tensile strength and good resistance to chemicals and alkalis. 
  • PVC ranks well for hardness and durability.
  • PVC boasts exceptional versatility, facilitating a multitude of shapes, designs, and product types.
  • PVC is compatible with most shrink-wrap machinery.

PVC also has some drawbacks to consider:

  • PVC emits hydrogen chloride when burned, which can pose health hazards. 
  • Most U.S. municipal authorities do not accept PVC in consumer recycling programs. 
  • Clear PVC often has a light blue tint compared with Clear PET which is virtually clear.

Plastic Packaging From Printex Transparent Packaging

PVC and PET are two types of plastic packaging used frequently in manufacturing. Although these two types of plastic may often appear identical to an untrained eye, several differences set them apart. If you need help choosing the best material for your specific application, don’t hesitate to contact Printex Transparent Packaging. We are committed to helping you select the ideal material for your needs and walk with you from initial conception and design through final delivery. 

To see how our plastic packaging capabilities can benefit your operation, please contact us today or request a quote.

Ways to Make Your Product Stand Out

make your product stand out

Ways to Make Your Product Stand Out

Catching consumers’ attention is no easy task, particularly in industries that are already overrun by many different companies and products. Your product must stand out and make a statement. The easiest way to do this is through an expertly designed product package that employs vibrant colors, window box packaging, and overall memorable imagery. Because product packaging serves as the customer’s first introduction to the product itself, the packaging itself must make a good first impression. Choosing design elements that complement each other and push the envelope without going too far can help your products stand out among the competition. This guide explores three different ways to make your product stand out and catch consumers’ eyes.

Vibrant colors

One of the most effective ways to make your product stand out is through the use of vibrant colors. Color plays a far larger role in purchasing decisions than many people realize. Even the consumers themselves do not always notice the emotional connection they may have to certain colors. As a result, vibrant colors not only serve to catch the consumer’s eye but also to keep them engaged for the duration of the shopping experience. Bear in mind that certain colors are better for advertising certain types of products. When choosing the colors for your product packaging, be sure to consider how they may impact your company’s identity and image as a whole. The human eye is instinctively drawn to certain colors and finds specific combinations more appealing than others. Use this knowledge to your advantage when selecting colors and see your products fly off the shelves in no time.

Uniquely shaped packaging

The shape of product packaging may seem inconsequential, especially in markets that are overrun by boring boxes and bags, but it can have a rather large impact on a product’s overall shelf appeal. Deviating from the norm and packaging your products in a unique shape helps set your items apart from the competition. The human brain is inclined to look for patterns in everyday life and is therefore drawn to anything that disrupts those patterns. Therefore, changing the status quo in this manner and packaging your products in a unique shape can help draw consumers’ eyes easily. Choosing unique packaging materials can help distinguish your products from competitors even further. Implementing transparent elements into your packaging design, perhaps through window box packaging or shaped acetate boxes, adds additional distinguishing features to your product that will help differentiate it from the competition.

Recognizable imagery

Brand identity plays a large role in the overall success of a product. Consumers can form very strong loyalty to brands and on some occasions may be able to recognize a brand simply by the images and font that is used on their product’s packaging. Including recognizable imagery in your product’s packaging is therefore instrumental. This memorable imagery, whether through words, fonts, or a product’s window box packaging, helps consumers quickly and easily distinguish your products from those of your competitors. When placed alongside multiple similar products, this instant identification becomes all the more important. Through very few words, this imagery assures your loyal customers that they can trust your company and your products, making the entire shopping process much quicker and more efficient.

Importance of Product Packaging in the Food Industry

Importance of Product Packaging in the Food Industry High-quality product packaging is important in every industry. However, it’s perhaps the most important in the food industry. Manufacturers must ensure that their food products are kept safe and free of contamination at all stages in their journey from manufacturing facility to retail shelf. The packaging must be equal parts durable and eye-catching, as it also must serve as in-store marketing for the product itself. This guide explores the importance of product packaging in the food industry as it pertains to both security and marketing.

Avoids contamination and damage

The importance of product packaging in the food industry often stems from safety and security. Food products must remain free of contamination and damage at all points in the retail process. Therefore, product packaging must be durable enough that the food items will not be damaged as they are shipped from the manufacturing facility to stores, and again as they are transported from the store to a consumer’s home. Clear product packaging, as with polypropylene cartons or plastic window boxes, is very beneficial in this respect, as it is quite durable and allows the consumer to properly view the item prior to purchase to ensure that it has not been damaged in any way. Durable packaging is also crucial as it helps protect against moisture and cross-contamination. If moisture or air penetrates the packaging, it can spoil the food item and make it unfit for sale. Avoiding cross-contamination is also crucial, particularly in products that contain nuts, dairy, or other common allergens.

Displays crucial information

Product packaging not only ensures the safety of the consumer by decreasing the potential for moisture and cross-contamination, but also by clearly displaying crucial health and safety information on the package. The CDC requires that all food products display a list of the ingredients used in their products, as well as the accompanying nutritional facts. Though some shoppers may disregard the list entirely, it is still a crucial element in the packaging of food products. This information is especially important for consumers with dietary restrictions, allergies, or other health concerns. In addition to this information, food products must also clearly display an expiration date on their packaging. The addition of this crucial information ensures that all shoppers know exactly what they are getting before purchase.

Promotes in-store marketing

Product packaging plays a much larger role in marketing than many consumers realize. Food products with eye-catching packaging are much more likely to be purchased over competitors with a more generic design. The more unique a product’s packaging is, the more likely it will be noticed by consumers. When used in tandem with the concept of shelf appeal, expert product packaging can help increase the sale of food items significantly.