Posted by Jane White on | Comments Off on Advantages of Clear Product Packaging
When it comes to designing products, a company must consider various factors, leaving no stone unturned in the process. Even factors that are seemingly inconsequential to consumers must be taken into account by the manufacturer. Product packaging is one such factor that often goes unnoticed by consumers, despite the fact that it can influence their purchasing behaviors in very significant ways. As such, product manufacturers spend ample time discovering which types of product packaging are most successful. Time and again, clear product packaging has proven to yield more successful sales. The results speak for themselves—below are just a few of the many advantages of clear product packaging.
Promotes product visualization
Product visualization is very important for consumers and is often a driving factor in a product’s final sale. Consumers like to envision how a product will impact their life. Seeing an image of the product is one thing, but actually seeing the product itself makes this visualization much more realistic. With clear product packaging, consumers can see the product’s size, shape, color, and intricate details. While some packaging may gloss over a product’s finer features, clear packaging allows the consumer to see all the little details for themselves. This provides a sense of realism to the visualization process, which increases the likelihood of purchase in the long run.
Guaranteed product safety
One of the most important advantages of clear product packaging for both consumers and manufacturers alike is the added level of security this form of packaging brings. Clear plastic packaging is extremely durable and can be trusted to protect a product during its journey from the manufacturing facility, to retail shelves, to a consumer’s home. In addition to being durable, clear plastic packaging can also be designed to incorporate additional safety measures. When used in the health and beauty industry, for instance, clear packaging is often outfitted with additional tamper-proof or tamper-evident closures. These features provide the consumer with peace of mind and ensure that their product has not been tampered with in any way.
Versatile design options
Retail shelves are flooded with an abundance of different products and catching the eye of consumers can sometimes be quite difficult. Manufacturers must design their product packaging in a way that grabs a customer’s attention immediately and holds it for the long haul. Clear product packaging is often the perfect way to do just that. Clear packaging materials offer a wider range of design options than many other packaging materials. Not only can they be shaped into various forms, including clear folding boxes and window boxes, but they can also be printed with different patterns, images, and colors. Clear plastic packaging can be customized using silkscreen, die-cutting, or embossing services. Each method offers a unique way to customize the product packaging and, because the images are printed on a transparent medium, the color and design will never appear obscured or discolored.
Posted by Jane White on | Comments Off on This Year’s Product Packaging Trends
The marketing industry is ever-changing and companies must constantly be aware of fluctuating consumer desires. In order to remain present in the eye of consumers, companies must regularly adapt their brand and their products to suit recent trends. This is sometimes easier said than done, as trends can often shift in the blink of an eye. However, while certain trends may come and go quite quickly, some have stood the test of time for several years and continue to impress consumers today. The following list of this year’s product packaging trends are some of the most popular on the market.
Recycled materials
Due to the increased importance of environmental consciousness in recent years, many companies have since shifted toward using more sustainable materials in their product packaging. This trend emerges in a variety of different fashions, from biodegradable packaging to materials made entirely from recycled goods. The technology used to create sustainable packaging is now so advanced that, in terms of appearance, items made from recycled goods are virtually identical to those that aren’t. Products are able to maintain their same great look without creating undo harm to the environment. In addition to utilizing materials made from recycled goods, many companies are now also ensuring that their product packaging can be recycled itself. For instance, there has been a recent shift toward PET plastic packaging because it is 100 percent recyclable, indicated by the resin identification code on the packaging itself. This small fact may seem insignificant to some, but as more and more consumers become aware of the effects their shopping habits can have on the environment at large, this trend will only continue to grow in importance.
Transparency
Trust is a major factor in many consumers’ purchasing decisions. The consumer must feel that they can put their faith in the products and the company as a whole. As such, transparent product packaging has become increasingly popular. The influence of transparent product packaging is often quite subtle and works on a mainly subconscious level. The ability of consumers to view a product in its entirety prior to buying helps instill a bit more faith in the product itself. Transparent product packaging leaves little to the imagination and consumers are less likely to feel tricked by the company. Utilizing clear box packaging enables the company and the consumer to form a stronger bond with each other, one that’s built on trust and transparency. When a consumer feels they can trust a brand, they are more likely to put their faith in their products and become loyal customers.
Playful designs
Companies are always on the lookout for something new and exciting that will set them apart from the competition, and oftentimes color is the perfect addition. Color and whimsy have always been popular product packaging trends but have become even more so in recent years, thanks in part to advancements in graphic design technologies. New technologies allow companies to design their product packaging with stunning designs and vibrant colors, all without ever sacrificing efficiency and integrity. Methods such as embossing, die cutting, and silk-screen printing offer far more variation in design and can be completed much quicker than outdated technologies such as typeset printing.
Posted by Jane White on | Comments Off on Plastic Folding Box Shipments & COVID-19
Ensuring business continuity:
Printex Transparent Packaging will continue to manufacture domestic clear folding cartons in our Long Island NY and Montreal Canada facilities. Both plants can take on production from the other, in the event of a disruptive outbreak in either plant. Significant additional hygiene and cleaning process’ have been implemented at all locations. We also have multiple suppliers for our key raw materials.
Safety:
We will protect our workforce. We strive for both the physical and mental well-being of our workforce, while supporting our broader global community and the safety of our customers. All health and safety standards guidelines set are followed.
Partner with industry peers & supply chains:
We are the largest clear folding box manufacturer in North America, and we will ensure that our North American customers can continue business as effectively and efficiently as possible.
Supporting our People:
We understand that our employees face challenges as parents with children who will be at home, hourly workers who may need sick leave or time off or have questions and concerns. We recognize that mental well being is a very real issue. Our company culture has always been and will continue to be to support each other so that we can continue to support you, our customer.
While we face challenging times managing this global situation, what we learn will benefit our companies for the years to come. Our hearts go out to those who have been affected and we appreciate the healthcare workers, local communities and governments around the world who are on the front lines working to contain the virus. In turbulent times like this – we’ll get through this together.
Posted by Jane White on | Comments Off on The Importance of Product Packaging in the Cosmetic Industry
The Importance of Product Packaging in the Cosmetic Industry
Image is everything when it comes to cosmetics. The beauty industry excels in creating products that allow consumers to look and feel their best. The allure of this industry lies not only in the product itself but also in the packaging of said product. It’s no secret that product packaging can have a significant impact on the overall success of a product, but that impact is magnified when it comes to cosmetic products. Consumers want their cosmetic products to look good on both the inside and the outside, and product packaging plays a large part in this. This brief overview explores the importance of product packaging in the cosmetic industry and the various ways packaging can influence consumer purchasing patterns of health and beauty products.
Protection
At its most base level, product packaging is designed to protect the product within and keep it safe from tampering. This is a very important factor in regard to cosmetic products, as these products are often applied close to the eyes, nose, and mouth. Therefore, tampering with the product in any way could pose significant health risks for the consumer. As a result, many cosmetic brands package their products in tamper-proof packaging. A PET tamper-evident locking sleeve, for instance, helps keep the product inside safe while also alerting the consumer if the product has been opened or tampered with in any way. Durable product packaging also helps keep the product safe while en route from the manufacturing facility to the retail shelves. Image is very important in this industry, so the products must be pristine when they arrive at the store.
Display
Oftentimes, the first thing that consumers look for when purchasing a cosmetic product is color. Foundation and concealer must match the consumer’s skin tone exactly, while blush, eye shadow, and lipstick must appear vivid and highly pigmented. The product packaging, therefore, ought to represent the color of the product as accurately as possible. Clear product packaging is the ideal choice for displaying such vibrant cosmetic products. Packaging cosmetic products in clear plastic folding cartons allows the consumer to clearly see the product prior to purchase. The product’s colors will be displayed accurately, allowing the consumer to choose the correct colors for their individual style or skin tone every time.
Marketing
The cosmetic industry operates heavily on brand recognition and loyalty. Consumers are often very loyal to their cosmetic brand of choice, and once they find a brand they like, they are very reluctant to stray to other brands. As a result, product packaging should be designed in a way that makes it instantly recognizable. This helps the company retain its loyal customer base while also making it easier to market to new customers who may have only heard about the company through word of mouth. The quality of packaging materials also plays a big part in marketing cosmetic products. High-quality product packaging is generally associated with high-quality products. When customers view well-designed, high-quality product packaging, they are more likely to put their faith in the company and product and are more likely to make a purchase. Packaging cosmetic products in high-quality plastic packaging assures the consumer that the product will be reliable and well-constructed.
Posted by Jane White on | Comments Off on Research Methods for Product Packaging Design
Research Methods for Product Packaging Design
Market research plays a critical role in the development of a company’s business and marketing strategy. It can provide invaluable information regarding current market trends, as well as the unique wants and needs of a business’s individual consumer base. Market research can be beneficial in many different facets of business, including the design of products and product packaging. Market research allows companies a more complete understanding of consumer desires and the effect that specific product packaging has on purchasing patterns and preferences. There are many different means for gathering this data, each with its own set of advantages. This guide to some of the most common research methods for product packaging design will help you choose the means that best suit your business.
Surveys
Surveys are one of the most popular research methods for product packaging design due to the fact that they are rather cost-effective and easy to execute. Companies with access to the emails of loyal customers can send out free surveys with the simple click of a button. Surveys are also popular because they can yield highly valuable qualitative data that can help steer a company’s business and marketing strategies. Surveys are a good means of collecting data that pertains to key characteristics of your company’s target demographic, including age, race, and gender. Knowing these characteristics will allow you to tailor your marketing strategy more closely to the desires of consumers within a certain demographic. Surveys can be highly useful in terms of product packaging design, as they allow consumers to share their responses anonymously. Consumers are more likely to provide their honest opinions when responses are anonymous and you will receive more accurate results overall. You can also design surveys to include photos of potential packaging designs as well as questions that allow a bit more variability. Consider including Likert scale or open-ended questions to add more depth to your survey responses.
Focus groups
Focus groups are a very popular method of research for many companies but are particularly common when it comes to the debut of a new product or packaging design. Unlike surveys, focus groups allow for more personal and in-depth conversations regarding consumer opinions and feedback. Though they’re not anonymous like surveys, focus groups do still yield accurate and honest responses. This is due to the fact that participants speak face-to-face with fellow participants and company representatives, which allows them to form a more personable and trusting relationship in which they feel comfortable sharing their true feelings. Focus groups are the perfect time to debut new products and packaging designs. This scenario allows the participants to properly view and interact with the product at hand so they can make more informed decisions. In this setting, it can also be beneficial to provide participants two different iterations of the same product and allowing them to choose their favorite. For instance, presenting participants with two iterations of the same product, one in clear plastic box packaging and one in opaque packaging, will allow you to see which design consumers gravitate more toward. Encourage participants to weigh the advantages and disadvantages of each option out loud, as this will provide you deeper insight into the decision-making process of consumers.
Once you complete your market research and have a more concrete idea of how you’d like your product packaging to look, enlist the services of Printex Transparent Packaging. Our team of skilled professionals can help you create a product packaging design that matches the wants and needs of your target audience exactly.
Posted by Jane White on | Comments Off on Guide to Choosing the Right Colors for Your Product Packaging
Guide to Choosing the Right Colors for Your Product Packaging
When it comes to designing any product, there are many elements you need to take into consideration. Even seemingly small factors can have a large impact on consumer buying patterns, company image, and overall brand loyalty. Color is one such factor that may seem inconsequential at first glance but can actually have a large impact on consumer purchasing patterns. This guide to choosing the right colors for your product packaging will help you better understand the effect color can have on consumer preferences and purchasing patterns.
Color theory
Color theory refers to the guidelines used by many artists and designers to determine which colors complement each other best. This theory assigns every color a specific position within a color wheel. The colors are then further separated into primary, secondary, and tertiary levels. Color theory allows designers to clearly see which colors complement each other best and which work well when contrasted against one another. Colors that are adjacent to one another often complement each other quite well and present a more cohesive color scheme. Colors that are on opposing sides of the color wheel also complement each other well, even though they’re often very different. The stark contrast between certain complementary colors, such as blue and orange, helps draw the eye of consumers and increases the likelihood that they’ll purchase your product over that of competitors.
Color psychology
Color psychology refers to the impact of certain colors on human behavior and emotions. The influence of certain colors often goes unnoticed, as our brains connect colors to particular emotions or memories without our really understanding why. As the main goal when designing product packaging is to appeal to the consumer, the use of color psychology is of extreme importance. The color of your product packaging will affect consumer perceptions of the overall quality and personality of your brand. The effect of certain colors can vary based on certain individual characteristics, such as gender, age, and cultural background. However, there do seem to be some color associations that are slightly more universal. For instance, we frequently associate the color red with feelings of either love or anger, while cooler-toned colors, such as blue and green, give us feelings of peace and calm.
Brand identity
Because color psychology also affects the propensity for humans to choose one color over another, color choice can also play a large part in helping your company stand out among the competition. Choosing distinct colors or utilizing a unique color combination will aid in brand recognition and increase the likelihood of consumers purchasing your product over others. Choose colors that stand out and make your company’s logo or packaging instantly recognizable.
When considering the colors for your product packaging, you must also consider the packaging material. Certain packaging materials will not yield the desired color payoff and will scumble the overall design. Utilizing clear product packaging, however, provides a blank canvas on which your designs can take effect. The clear base provided by acetate packaging allows the colors and designs to appear exactly as intended every time. Additionally, clear plastic packaging allows you to print both solid, opaque, and/or translucent colors that allow you to see the product inside the package. Acetate packaging provides a reliable surface on which to print designs without fear that it will fade or smudge.
Posted by Jane White on | Comments Off on Considerations for Designing Product Packaging
Considerations for Designing Product Packaging
Product packaging often comes as a second thought to the design of the product itself. However, packaging can actually have a large impact on the overall success of the product. To achieve the highest success rate possible, the product packaging should complement and accentuate the product itself. Taking into account the following considerations for designing product packaging will enable you to create a more effective and eye-catching display for your products.
Color
One of the most important considerations for designing product packaging is color. Marketing and advertising experts have studied color theory and color psychology for a long time, as it can subtly influence consumers in rather significant ways. Though the average consumer may not consciously contemplate the color of a product’s packaging, it can still subconsciously influence their buying behaviors. Certain colors evoke certain emotions. Utilizing color psychology to encourage particular emotional responses, therefore, can influence purchasing decisions and can encourage consumers to purchase your products over competitors’. Choose product packaging colors that relate to the overall message and image of your company and that complement the design of the product well.
Shape
Product packaging comes in all shapes and sizes and you can often adjust it to fit the exact dimensions of the product held within. As one of the chief purposes of product packaging is to protect the product inside, it’s important to consider how the shape of the product packaging might influence the product’s integrity. For instance, if the product packaging allots too much space around the product, the product may shift around during transportation and suffer damage. Choosing a packaging shape that allots a little less wiggle room will decrease the likelihood of damage during transportation. You should also consider functionality when choosing the shape for your product packaging. Bulky, oddly-shaped packaging is hard to carry and store and may deter consumers from purchasing the product. Choosing a sleeker shape for your product’s packaging will make it much more manageable and appealing to consumers. Clear tube packaging, for example, is sleek and easy to carry and store while also allotting just the right amount of empty space to properly protect the product.
Text
Text can also play a large role in the overall success of a product, and you should carefully consider it when designing product packaging. Crowding your product packaging with tiny print can overwhelm the consumer and cause them to lose sight of the product on display. Instead, choose the most important information to display on your packaging. Other information on an insert within the packaging can also be helpful. You should also be cautious of the fonts you choose for your product packaging. Choose a font that is not only appealing but also legible. The more straightforward your copy is, the more likely consumers will be to put their faith in your products.
Posted by Jane White on | Comments Off on How to Choose Product Packaging Materials
Attention to detail is crucial to the design of any product. As product packaging is an extension of the product itself, it’s important to carefully consider all design aspects—including the packaging materials. This quick guide will help you understand how to choose product packaging materials that match your brand as well as the product itself.
Functionality
Functionality is of the utmost importance when choosing product packaging materials. The materials you use must be durable and long-lasting so that they can protect the product during transportation. Therefore, choose a product packaging material that is extremely functional and practical. When considering functionality, be sure to also consider the transportation method. If the product will be transported a long distance, you may need to choose a packaging material that is more durable so that it can better protect the product during its long journey. Printex Transparent Packaging’s special ship flat design allows for a more efficient way to transport a larger volume of containers to the assembly destination.
Design
Product packaging need not only be functional, but attractive as well. After all, a product’s packaging is often the consumer’s first introduction to the product itself, so it’s important the packaging makes a good first impression. Choose a product packaging material that is easy to customize so that you can have it reflect your brand. Plastic packaging, for instance, is highly customizable. Not only can you shape it into a variety of forms, but you can also print, emboss, or stamp it with designs and logos. For example, plastic packaging can be formed into gift packs, clip strips, gravity chutes, or counter displays, all of which can be customized using the methods listed above. Some plastic packaging can even be infused with certain scents to create an even more unique impression.
Cost
Maintaining a budget is crucial to the success of any business. As such, it’s extremely important to bear in mind cost when considering how to choose product packaging materials. Choosing a lower-cost packaging material is often a double-edged sword. While lower-cost materials will help you stick to your budget, the lower price may result in lower-quality materials, which could compromise the integrity of your product. For example, a thin gauge plastic may collapse and not support the weight or structure needed for a custom package. Conversely, a well-designed package that fits the product correctly may not need the extra thick material. Luckily, there are some packaging materials that are low in cost but still high in quality. Many plastic packaging options are extremely reliable yet won’t break the bank. Clear plastic folding cartons can be made with PVC, PET, polypropylene, or clear acetate plastic and provide a cost-effective and reliable product packaging option. Let our Clear Plastic Folding Experts advise you for the best choice for your individual products.
Posted by Jane White on | Comments Off on Beginner’s Guide to PET Packaging
Beginner’s Guide to PET Packaging
Clear plastic packaging comes in many different shapes and sizes, each with its own unique set of advantages and uses. PET plastic is one such material that is highly versatile and popular in the manufacturing of product packaging. This beginner’s guide to PET packaging will examine the basics and benefits of PET plastic, as well as its most common uses across a variety of industries.
What is PET?
PET stands for polyethylene terephthalate and is a type of thermoplastic polymer resin categorized as part of the polyester family. In fact, PET plastic is the most common and versatile thermoplastic polymer resin material in this family, with applications across many industries. PET plastic is recognizable due to its glass-like transparency and lightweight yet highly durable structure. Unlike some other packaging materials, PET plastic is completely recyclable and is actually one of the most recycled plastics in the world. Product packaging made from PET plastic always has a clear label with a resin identification code, generally located at the bottom of the package. This EcoStar logo, represented by the number 1 surrounded by connecting arrows, indicates that you can safely recycle the packaging. It is available to transform into other product packaging in the future.
Uses of PET
PET sees many uses across a wide range of industries. One of the most common uses for PET plastic is in the packaging of retail products. PET packaging is a popular choice among many manufacturers because it’s lightweight, strong, and environmentally-friendly relative to some other plastic options. There are no limits to the size or type of products that one can package using PET plastic. PET packaging utilizes easy to fold creases, so you can mold it into virtually any shape to accommodate the dimensions of the product within. Beauty products commonly utilize PET packaging since many beauty products rely heavily on design and color to entice consumers. Utilizing clear PET packaging allows the consumer an unobstructed view of the products within, thereby increasing their trust in the product and the company.
At Printex Transparent Packaging, we offer a wide range of PET packaging options for clear plastic folding boxes and acetate product packaging. You can customize all our offerings to fit your company’s individual specifications. Contact our team to learn more about how PET packaging can help protect and display your products.
Posted by Jane White on | Comments Off on Impact of Circular Packaging & Recycling on Sustainability
1. Sustainable Packaging in a Circular Economy –
Sustainable packaging is also known as “green packaging”. Sustainability focuses on meeting the needs of the present without compromising the ability of future generations to meet their needs. We need packaging, so we try to make it green packaging. The concept of sustainability is composed of three concepts. Economic, environmental and social—otherwise known as profits, planet, and people. When sustainable efforts are combined with a circular economy, the benefits grow exponentially.
2. Circular Economy Packaging and Recycling –
The circular economy is an economic system aimed at eliminating waste and the continual use of resources. Sustainable packaging in a circular economy helps to guarantee that materials are included in a ‘closed-loop’ system, preventing harmful packaging materials from being used once and discarded. Closed circular systems include the Reuse, Sharing, Repair, Refurbishment, Remanufacturing and Recycling of items to minimize the creation of waste, pollution and carbon emissions. This is the economic/profit portion of sustainability.
3. Ocean Bound Waste –
Ocean Bound Waste is waste, including plastic waste, that has not yet found its way into the ocean and is classified as “mismanaged waste”. That is, waste / plastic waste that is not being collected and not likely to be collected and is found on the ground within 50km of a waterway or coastal area. This is the environmental/planet portion of sustainability.
Proposed Solution:
Create an integrated collection system that turns mismanaged ocean-bound plastic into managed waste.
4. Circular Recycling –
Recycling can be broken down into two areas. Recycling is the result of both a management system and the human factor. Recycling is the social aspect of sustainability. Recycling depends on the organized “management systems” in place in society such as blue box pick up and recycling programs in communities. Recycling is also dependent on “the human factor”. We are only effective if people utilize a program. People must actively sort and recycle their waste. This is the social / people portion of sustainability.
5. Clean up Campaigns –
Picking up litter, such as Britain’s nation-wide Great Plastic Pick UP during May 2018 is another social /people aspect of sustainability. Although many agree that public cleanups do not address the root causes of ocean-bound waste, short-term campaigns do make a difference and lead to recycling and restoration of natural habitats. Re-use of social plastic such as R-PET, Post Consumer Recycled PET (PCR) Eco-PET Series, used by Printex Transparent Packaging in products will help close the loop in the circular economy.
The marketing industry is ever-changing and companies must constantly be aware of fluctuating consumer desires. In order to remain present in the eye of consumers, companies must regularly adapt their brand and their products to suit recent trends. This is sometimes easier said than done, as trends can often shift in the blink of an eye. However, while certain trends may come and go quite quickly, some have stood the test of time for several years and continue to impress consumers today. The following list of this year’s product packaging trends are some of the most popular on the market.
Image is everything when it comes to cosmetics. The beauty industry excels in creating products that allow consumers to look and feel their best. The allure of this industry lies not only in the product itself but also in the packaging of said product. It’s no secret that product packaging can have a significant impact on the overall success of a product, but that impact is magnified when it comes to cosmetic products. Consumers want their cosmetic products to look good on both the inside and the outside, and product packaging plays a large part in this. This brief overview explores the importance of product packaging in the cosmetic industry and the various ways packaging can influence consumer purchasing patterns of health and beauty products.
Market research plays a critical role in the development of a company’s business and marketing strategy. It can provide invaluable information regarding current market trends, as well as the unique wants and needs of a business’s individual consumer base. Market research can be beneficial in many different facets of business, including the design of products and product packaging. Market research allows companies a more complete understanding of consumer desires and the effect that specific product packaging has on purchasing patterns and preferences. There are many different means for gathering this data, each with its own set of advantages. This guide to some of the most common research methods for product packaging design will help you choose the means that best suit your business.
When it comes to designing any product, there are many elements you need to take into consideration. Even seemingly small factors can have a large impact on consumer buying patterns, company image, and overall brand loyalty. Color is one such factor that may seem inconsequential at first glance but can actually have a large impact on consumer purchasing patterns. This guide to choosing the right colors for your product packaging will help you better understand the effect color can have on consumer preferences and purchasing patterns.
Product packaging often comes as a second thought to the design of the product itself. However, packaging can actually have a large impact on the overall success of the product. To achieve the highest success rate possible, the product packaging should complement and accentuate the product itself. Taking into account the following considerations for designing product packaging will enable you to create a more effective and eye-catching display for your products.
Attention to detail is crucial to the design of any product. As product packaging is an extension of the product itself, it’s important to carefully consider all design aspects—including the packaging materials. This quick guide will help you understand how to choose product packaging materials that match your brand as well as the product itself.
Clear plastic packaging comes in many different shapes and sizes, each with its own unique set of advantages and uses. PET plastic is one such material that is highly versatile and popular in the manufacturing of product packaging. This beginner’s guide to PET packaging will examine the basics and benefits of PET plastic, as well as its most common uses across a variety of industries.
