Posted by Jane White on | Comments Off on 10 Benefits Of Buying Domestically Manufactured PET Boxes vs. China Sourcing
1. Managing long-distance often means a complex supply chain
Importing problems include delays in shipping containers, delays at the port, and unanticipated duties. If a problem does arise, replacing your long-awaited packaging can be a daunting affair potentially causing lost or delayed sales of your product.
2. Shorter Lead Time
It’s difficult to get shipping containers currently. Lead times for empty containers are running around 30 days, just to get a container available to put your goods in. This makes shipments from Asia even more difficult to arrange.
Sourcing domestically is much faster and less expensive than shipping from international suppliers. Trucking shippers can be leveraged but ocean carriers will be inflexible in terms of costs and time frames.
Shorter lead times increases customers satisfaction. To satisfy the customer’s expectations of short lead times, companies using distant suppliers in China must keep a huge inventory. During Covid times with very high supplier demand, not only is this risky financially, but impossible to keep such a large inventory. This also requires an increase in the cost of storage space.
3. Lower end costs during pack out
When buying PET cartons from China, they often come with a peel-off protective film which isn’t efficient and adds unnecessary waste. The extra plastic film is to help avoid scuffing of the clear boxes during the long vibration prone journey from Asian manufacturing facilities. This film needs to be peeled off and adds significantly to the labor cost during pack out.
4. Buying domestically builds consumer confidence
Customers prefer locally sourced products because they are more confident in domestic quality. When consumers buy with confidence, trust is gained and there is an increase in brand awareness and loyalty. For example, labels reminding consumers to “buy American” promote this idea. Consumers in North America have a lower opinion of products made in China.
5. Buying domestically provides better production and quality control
In the same time zone, you can have better and timely communication. Problems are solved faster. Deadlines and quality requirements are better met.
There is a delicate balance between maintaining low cost and achieving high quality and consumer satisfaction. Whenever you try to drive down the price by importing from places like China, there can be repercussions on quality. For example, if you are ordering PET packaging, make sure that you specify the exact thickness of the material, and the exact die line. You may get thinner material and that can make the structure of a package flimsy and imply poor quality.
6. Buying domestically is simple compared to foreign tax structures, political climates, and costs for importing
Even though imported goods can in some cases be less expensive than domestic goods, there are some additional costs associated with bringing goods from China. Besides transportation costs, you may have to pay,
Warehouse fees
Inspection fees
Port entry fees
Customs brokers fees
Agent fees
Import Duties
7. Buying domestically is better for the local economy
When buying PET cartons here in North America, the money stays in the community.
The domestic workers that are manufacturing the PET carton, are the same neighbors that are buying your product.
It’s better for the environment because transportation contributes to environmental contamination such as polluting our oceans with large shipping vessels.
8. Buying domestically promotes better, more ethical working conditions
Domestic manufactures provide a higher standard of health and safety over production facilities. Safety of workers is better controlled. Countries where production is outsourced often do not have the same health and safety regulations as in North America. Questionable practices that can be related back to an organization’s product can have a negative effect on a company’s brand and reputation.
9. Buying domestically reduces the cost of deliveries
While it may at first appear that using manufacturing facilities abroad means saving costs, the logistics costs involved with shipping products or materials around the world have increased drastically over the last 18 months. Port congestion and delays also continue to increase, recently resulting in special fee assessments in some ports. Sea container shipping cost has increased as much as 10 fold in some cases, making the freight a much bigger part of the final cost of your clear box packaging.
High consumer demand and still-lagging inventory levels suggest no let up is coming anytime soon.
10. Buying made in America clear folding boxes is better for the environment
There is a significant environmental footprint associated with shipping packaging all the way across the ocean. In addition to this, Environmental and pollution manufacturing standards in North America are typically much more stringent and monitored than in China. Shipping also contributes to climate change through emissions of Black Carbon, tiny black particles, produced by combustion of marine fuel. The highest amounts of black carbon particles are produced by ships burning heavy fuel oil. The average container ship holds between 1.5MM and 2MM gallons of bunker fuel and will burn 50K-60K gallons of this heavy fuel oil per day.Given that shipping goods from China to NA requires on average 20 days sailing these cargo ships typically burn up to a 1MM gallons of fuel oil per voyage. Currently there are no regulations controlling black carbon emissions from shipping.
Compounding the problem is record high trade imbalance with China, which has caused polluting ships to sail back to China empty.
According to The Essential Daily Briefing: “It has been estimated that just one of these container ships, the length of around six football pitches, can produce the same amount of pollution as 50 million cars. The emissions from 15 of these mega-ships match those from all the cars in the world.
Posted by Jane White on | Comments Off on The Benefits of Custom Packaging
From makeup foundation to clear plastic face shields and everything in between, the packaging is essential to get right if you want to grab your customer’s attention. Not only is it the first line of defense to protecting your product, but it is also the first thing the customer handles when pulling your product from the shelves. When you have a product in a highly competitive industry, packaging could be the very thing that separates a sale for you from a sale for your competitors. Here are just a few of the benefits of custom packaging.
Improves the Customer’s Experience
Everything about the product must be for the customer’s benefit, even the packaging. Having packaging that stands out and sends the right message helps your product stand out from the sea of boring boxes. The right kind of packaging can elevate the product inside of it, creating a sense of exclusivity when the customer picks it up. The product inside may be exactly what they need, but if the packaging it’s in says otherwise, no one goes home happy.
Allows You to Show Off the Brand
Not every product will need this; for example, we sell our clear plastic face shields with the option of using a logo or being completely blank. However, you may want your brand front and center on your packaging. Branding is incredibly important to creating a sense of security when customers see your product, and repeat buyers will want to know exactly where to look to find your product again.
Keeps Your Product Protected
Having an oddly shaped or fragile product can be a hassle to deal with, especially during shipping. One of the benefits of custom packaging is that you know the exact specifications of your package and can be more assured of its safety in transit. It doesn’t matter if you are buying a sturdier box for glass products or you need an exact shape for a clear plastic face shield—protection from harm should be a top priority.
They say you can’t judge a book by its cover, but plenty of customers judge a product by its packaging. Don’t lose out on sales because your packaging was an afterthought. Printex Transparent Packaging offers various packaging options to ensure your product is the one that stands out the most—call us today at (800) 461-8106 to make your packaging truly stand out.
Posted by Jane White on | Comments Off on Ways to Introduce New Products
Preparing to debut a new product can be a lengthy and rather involved process. Many different elements need to work in tandem to make sure the launch goes off without a hitch. There is also a significant amount of research that must be conducted before a product will be ready to hit the retail shelves. It’s because of this comprehensive preparation process that many products either never come to fruition or simply fall flat after hitting the market. This doesn’t have to be the case, however. With a proper understanding of how to introduce new products the right way, plus a little hard work and determination, your company’s next product launch can be highly successful.
Conduct market research
A significant amount of preliminary research must be conducted to ensure your new product will be well received. Mastering the basics of market research, therefore, is instrumental in understanding the best ways to introduce new products successfully. Start by researching the wants and needs of your current customer base. This knowledge will provide insight into what consumers would like to see from your company next, and you will be able to more closely tailor your upcoming products to match their desires. Be sure to continue conducting research as you move through various stages in product development. Host a focus group or give a survey to assess customer reactions to various aspects of the new product, including the color, packaging, and overall design of the item. Adapt designs as needed to ensure customers are provided with an end product that they will truly love.
Select a solid marketing strategy
In the weeks leading up to your new product launch, it’s important to build as big a buzz as possible. Even if all the preliminary research steps have been completed perfectly, without a solid marketing campaign, your product launch will likely fall flat. Be sure to select a marketing strategy that appeals to your company’s specific target audience. Bear in mind that certain strategies may be more beneficial to consumers in certain age, gender, or cultural demographics. Younger consumers, for instance, spend a large portion of their time engaging with one another on a digital platform. Digital and social media marketing, therefore, is a highly effective way to reach this specific demographic.
Prepare to make a statement
Your product launch should go off with a bang and should get people talking the instant it hits the shelves. One of the simplest ways to do this is through a product design that makes a statement. Try to design your product in a way that easily sets it apart from the competition. Incorporating elements that are a bit bolder and higher quality, such as embossed or die-cut clear product packaging, will give you an edge over your competition. The incorporation of such elements will also improve your product’s shelf appeal, and customers will be more likely to gravitate toward your items. Indeed, clear product packaging can prove instrumental when debuting a new item, as it satisfies curiosity. Because customers will have no prior knowledge of the product, they will likely be very interested to see how it looks and operates. Usingclear product packaging will give them an unobstructed view of the new item, helping to pique their interest and making them much more likely to make a purchase.
Make the biggest statement possible with your next product launch. Contact our team at Printex Transparent Packaging to start designing your next best-selling product today.
Posted by Jane White on | Comments Off on PVC vs. PET Plastic Packaging
There are numerous plastic materials used to produce packaging, but polyvinyl chloride (PVC) and polyethylene terephthalate (PET) have become exceptionally popular for packaging solutions in recent years. Each type of plastic packaging has its own unique advantages and applications in various industries.
At Printex Transparent Packaging, we offer a variety of plastic packaging options for our customers and can assist in selecting the ideal material. This blog post provides an overview of PVC and PET plastics and offers a comparison of their characteristics, advantages, and disadvantages.
What Is PET Plastic?
PET is undeniably the most common thermoplastic resin of the polyester family due to a high-strength barrier that resists elements and outside tampering. PET is extensively used in the production of fiber for clothing and thermoforming for manufacturing. It is also widely used in the manufacture of containers for liquids and food items. PET is a strong and inert material that doesn’t react with food and beverages, making it ideal for packaging food items.
What Is PVC Plastic?
PVC is arguably one of the most commonly used plastic polymers after PET and polypropylene. PVC is a plastic made through a process known as suspension polymerization. This process produces hard, rigid structures that withstand harsh impacts and extreme temperatures. These properties make PVC useful in the manufacturing of cables, roofing materials, pipes and hoses, faux leather clothing, flooring applications, and commercial signage.
PET Plastic Packaging: Pros & Cons
Some of the advantages of PET for packaging include:
PET is 100% recyclable and one of the most recycled plastics globally. This makes PET environmentally friendly and a sustainable product for packaging.
PET has the ability to take on colorants very well and demonstrates excellent adherence qualities for external printing
PET is safe for storing food.
PET plastic boasts increased durability, this makes it suitable for almost all thermoformed packaging designs.
PET plastic packaging is lightweight, transparent, and shatterproof. Though lightweight, PET is still strong enough to withstand outside elements for a myriad of applications.
PET plastic offers more versatility because it can be thermoformed for a variety of applications
PET also has a few disadvantages:
PET plastic has a lower heat resistance.
PET plastic is partially derived from crude oils.
PVC Plastic Packaging: Pros & Cons
Here are some pros of PVC plastic packaging:
PVC features excellent tensile strength and good resistance to chemicals and alkalis.
PVC ranks well for hardness and durability.
PVC boasts exceptional versatility, facilitating a multitude of shapes, designs, and product types.
PVC is compatible with most shrink-wrap machinery.
PVC also has some drawbacks to consider:
PVC emits hydrogen chloride when burned, which can pose health hazards.
Most U.S. municipal authorities do not accept PVC in consumer recycling programs.
Clear PVC often has a light blue tint compared with Clear PET which is virtually clear.
Plastic Packaging From Printex Transparent Packaging
PVC and PET are two types of plastic packaging used frequently in manufacturing. Although these two types of plastic may often appear identical to an untrained eye, several differences set them apart. If you need help choosing the best material for your specific application, don’t hesitate to contact Printex Transparent Packaging. We are committed to helping you select the ideal material for your needs and walk with you from initial conception and design through final delivery.
To see how our plastic packaging capabilities can benefit your operation, please contact us today or request a quote.
Posted by Jane White on | Comments Off on Ways to Make Your Product Stand Out
Catching consumers’ attention is no easy task, particularly in industries that are already overrun by many different companies and products. Your product must stand out and make a statement. The easiest way to do this is through an expertly designed product package that employs vibrant colors, window box packaging, and overall memorable imagery. Because product packaging serves as the customer’s first introduction to the product itself, the packaging itself must make a good first impression. Choosing design elements that complement each other and push the envelope without going too far can help your products stand out among the competition. This guide explores three different ways to make your product stand out and catch consumers’ eyes.
Vibrant colors
One of the most effective ways to make your product stand out is through the use of vibrant colors. Color plays a far larger role in purchasing decisions than many people realize. Even the consumers themselves do not always notice the emotional connection they may have to certain colors. As a result, vibrant colors not only serve to catch the consumer’s eye but also to keep them engaged for the duration of the shopping experience. Bear in mind that certain colors are better for advertising certain types of products. When choosing the colors for your product packaging, be sure to consider how they may impact your company’s identity and image as a whole. The human eye is instinctively drawn to certain colors and finds specific combinations more appealing than others. Use this knowledge to your advantage when selecting colors and see your products fly off the shelves in no time.
Uniquely shaped packaging
The shape of product packaging may seem inconsequential, especially in markets that are overrun by boring boxes and bags, but it can have a rather large impact on a product’s overall shelf appeal. Deviating from the norm and packaging your products in a unique shape helps set your items apart from the competition. The human brain is inclined to look for patterns in everyday life and is therefore drawn to anything that disrupts those patterns. Therefore, changing the status quo in this manner and packaging your products in a unique shape can help draw consumers’ eyes easily. Choosing unique packaging materials can help distinguish your products from competitors even further. Implementing transparent elements into your packaging design, perhaps through window box packaging or shaped acetate boxes, adds additional distinguishing features to your product that will help differentiate it from the competition.
Recognizable imagery
Brand identity plays a large role in the overall success of a product. Consumers can form very strong loyalty to brands and on some occasions may be able to recognize a brand simply by the images and font that is used on their product’s packaging. Including recognizable imagery in your product’s packaging is therefore instrumental. This memorable imagery, whether through words, fonts, or a product’s window box packaging, helps consumers quickly and easily distinguish your products from those of your competitors. When placed alongside multiple similar products, this instant identification becomes all the more important. Through very few words, this imagery assures your loyal customers that they can trust your company and your products, making the entire shopping process much quicker and more efficient.
Posted by Jane White on | Comments Off on Polyethylene vs. Polypropylene Packaging
Polypropylene (PP) and polyethylene (PE) both have gained popularity as materials for plastic packaging. These two materials have become so prevalent that most of us come in contact with them in some form every day. To make the right packaging decision, it’s important to understand the properties, differences, and applications of both materials. While polypropylene and polyethylene may appear very similar on the surface, each has certain well-defined characteristics that can help inform decisions regarding polypropylene vs. polyethylene.
Polyethylene vs. Polypropylene: Similarities
Both polypropylene and polyethylene fall under a category of plastic materials known as polymers. Both plastics are considered commodity plastics, which means they typically get used in large volumes for a wide range of applications. As thermoplastics, polypropylene and polyethylene food packaging are easy to recycle, since thermoplastics can be easily melted down and reused.
Despite the aforementioned similarities, polyethylene and polypropylene have a variety of distinct differences.
Color
These two materials have different aesthetic qualities that make them better suited for different products:
Polyethylene packaging usually appears as milky-opaque, opaque, or translucent depending on the thermal history and film thickness of the material. The color of PE prevents light from reaching the contents of the packaging, which helps to protect products from UV damage.
Polypropylene packaging features high clarity, making it easy to view the packaged item. Pigments may be added to the plastic to tint the packaging. PP packaging may also be manufactured as translucent without coloring.
Temperatures
Polypropylene can withstand high temperatures up to 170°C, as opposed to polyethylene’s maximum tolerance of 115°C. Conversely, PE features stronger resistance to cold down to -80°C, as opposed to PP’s maximum cold resistance of about 0°C.
Resistances
Polyethylene is durable and flexible, with excellent resistances to fatigue, tearing, and chemical exposure. PE is also an effective electrical insulator and provides good tracking resistance. However, it is easily electrostatically charged, though this property can be offset by adding antistatic agents, carbon black, or graphite.
At room temperature, polypropylene features excellent resistances to almost all organic solvents and fats. PP can withstand non-oxidizing acids and bases and has high resistances to cracking, acids, and electrolytes. PP also features excellent resistance to fatigue.
Flexibility & Durability
Polypropylene is highly flexible, lightweight, and quite durable. The durability of PP allows it to bend repeatedly at the same point without cracking or breaking.
By contrast, polyethylene features better softness and pliability. However, polyethylene is available in low-density and high-density formulations, which makes it quite versatile for a variety of product types.
Cost
Polyethylene is generally less expensive, and low-density polyethylene can offer significant savings for high-volume shipping due to its lower weight. The lightweight nature of polypropylene packaging also contributes to low shipping costs, though the material itself is more expensive.
Polyethylene vs Polypropylene: Applications
Some of the most common uses for polyethylene and polypropylene include:
Polyethylene
The elasticity of polyethylene makes it an ideal material for food packaging.
Polyethylene is used extensively in the automotive industry.
Polyethylene is often used for manufacturing stock poly bags, zip lock bags, bottles, food containers, food crates, stretch film, tape, pallets and plastic sheeting.
Due to its durability, industrial companies often use polyethylene storage bags for large heavy items.
Polypropylene
Polypropylene is used usually for strapping tape, flat bags, gusseted bags, polypropylene boxes and poly strapping.
Due to high temperature resistance, polypropylene is well-suited for microwaveable packaging.
Non-packaging uses include housewares, toys, carpeting, upholstery and appliances.
About Printex Transparent Packaging
Many considerations go into selecting the right packaging material, including aesthetics, functionality, resistances, and more. The team at Printex Transparent Packaging can help you select the most appropriate packaging material for your needs. To see how our packaging solutions can protect your products, pleasecontact us today.
Posted by Jane White on | Comments Off on Importance of Product Packaging in the Food Industry
High-quality product packaging is important in every industry. However, it’s perhaps the most important in the food industry. Manufacturers must ensure that their food products are kept safe and free of contamination at all stages in their journey from manufacturing facility to retail shelf. The packaging must be equal parts durable and eye-catching, as it also must serve as in-store marketing for the product itself. This guide explores the importance of product packaging in the food industry as it pertains to both security and marketing.
Avoids contamination and damage
The importance of product packaging in the food industry often stems from safety and security. Food products must remain free of contamination and damage at all points in the retail process. Therefore, product packaging must be durable enough that the food items will not be damaged as they are shipped from the manufacturing facility to stores, and again as they are transported from the store to a consumer’s home. Clear product packaging, as with polypropylene cartons or plastic window boxes, is very beneficial in this respect, as it is quite durable and allows the consumer to properly view the item prior to purchase to ensure that it has not been damaged in any way. Durable packaging is also crucial as it helps protect against moisture and cross-contamination. If moisture or air penetrates the packaging, it can spoil the food item and make it unfit for sale. Avoiding cross-contamination is also crucial, particularly in products that contain nuts, dairy, or other common allergens.
Displays crucial information
Product packaging not only ensures the safety of the consumer by decreasing the potential for moisture and cross-contamination, but also by clearly displaying crucial health and safety information on the package. The CDC requires that all food products display a list of the ingredients used in their products, as well as the accompanying nutritional facts. Though some shoppers may disregard the list entirely, it is still a crucial element in the packaging of food products. This information is especially important for consumers with dietary restrictions, allergies, or other health concerns. In addition to this information, food products must also clearly display an expiration date on their packaging. The addition of this crucial information ensures that all shoppers know exactly what they are getting before purchase.
Promotes in-store marketing
Product packaging plays a much larger role in marketing than many consumers realize. Food products with eye-catching packaging are much more likely to be purchased over competitors with a more generic design. The more unique a product’s packaging is, the more likely it will be noticed by consumers. When used in tandem with the concept of shelf appeal, expert product packaging can help increase the sale of food items significantly.
Posted by Jane White on | Comments Off on What Can PET Plastic Be Recycled Into?
Polyethylene terephthalate packaging—or as it’s more commonly known, PET packaging—is a popular material for packaging products in a variety of different industries. PET plastic is popular not only for its crystal-clear transparency and durable yet lightweight nature, but also for the positive impact it has had on the environment. PET packaging is 100 percent recyclable and can be broken down to its base elements in order to create a variety of different products. Recycling PET plastic in this way helps decrease the amount of waste that’s put into landfills each year and reduces the negative impact such waste can have on the environment. Below are just a few of the many things PET plastic can be recycled into.
New PET containers
The most common use for recycled PET plastic is in retail packaging. PET plastic is made from one of the few polymers which can be recycled back into the same format. This means that old PET plastic bottles or packaging can be easily recycled into brand new PET plastic bottles or packaging, with almost no discernable difference between the two items. PET packaging is used by many different industries, including the beauty, pharmaceutical, and food and beverage industries. Utilizing recycled PET plastic to package their products can help an organization decrease their carbon footprint while still ensuring that their products are well protected and beautifully displayed. PET containers made from recycled PET plastic retain the same structural integrity and almost glass-like transparency as containers made from nonrecycled PET plastic. Perhaps the most notable benefit of using recycled PET plastic in this way is that it can be recycled again and again, thereby reducing the amount of pollution and waste that is placed into landfills every year.
Clothing
It may sound surprising, but PET plastic is actually a common component in many clothing items. As we’ve stated, PET plastic is made from an easily recyclable polymer. While this polymer can be recycled back into its original format, as is the case with recycled PET containers, it can also be recycled into other formats. In the clothing industry, PET plastic is generally broken down into its base polymers, which are then used to create polyester fabric. Polyester fabric can be put to use in many different clothing items and is a popular choice among many clothing brands because of its durable, lightweight, and often wrinkle-resistant nature. Polyester is also a popular material for creating wind and water resistant clothing. PET plastic can also be recycled into Poly-Fil or Fiber-Fil material, which can be put to use as insulation in winter jackets, snow pants, and even sleeping bags.
Carpeting
Similar to its use in the clothing industry, PET plastic can also be used to make carpeting. Using the same processes to break down PET plastic into its base polymers, the materials are then used to produce polyester carpet fibers. Carpets that utilize polyester fibers are quite stain resistant and durable, yet still incredibly soft. When compared to other carpeting materials, such as nylon, polyester carpets build up far less static electricity, making them a wonderful material for homeowners living in a particularly dry climate.
Recycled Carpeting Made With Plastic
Your feet may be resting on recycled plastic water or soda bottles. Most carpeting is made from plastic fibers such as nylon, polypropylene, or polyester. In recent years, manufacturers have been able to create carpet fiber from recycled plastics, such as the plastic used to make beverage bottles. It takes approximately 50 two-liter bottles to create one square yard of carpet fiber.
Like “virgin” plastics, the recycled plastic carpeting fibers often are more stain-resistant and color-fast than materials such as wool, and manufacturing carpeting using recycled plastics produces fewer emissions than using virgin plastics.
Posted by Jane White on | Comments Off on Advantages of Clear Product Packaging
When it comes to designing products, a company must consider various factors, leaving no stone unturned in the process. Even factors that are seemingly inconsequential to consumers must be taken into account by the manufacturer. Product packaging is one such factor that often goes unnoticed by consumers, despite the fact that it can influence their purchasing behaviors in very significant ways. As such, product manufacturers spend ample time discovering which types of product packaging are most successful. Time and again, clear product packaging has proven to yield more successful sales. The results speak for themselves—below are just a few of the many advantages of clear product packaging.
Promotes product visualization
Product visualization is very important for consumers and is often a driving factor in a product’s final sale. Consumers like to envision how a product will impact their life. Seeing an image of the product is one thing, but actually seeing the product itself makes this visualization much more realistic. With clear product packaging, consumers can see the product’s size, shape, color, and intricate details. While some packaging may gloss over a product’s finer features, clear packaging allows the consumer to see all the little details for themselves. This provides a sense of realism to the visualization process, which increases the likelihood of purchase in the long run.
Guaranteed product safety
One of the most important advantages of clear product packaging for both consumers and manufacturers alike is the added level of security this form of packaging brings. Clear plastic packaging is extremely durable and can be trusted to protect a product during its journey from the manufacturing facility, to retail shelves, to a consumer’s home. In addition to being durable, clear plastic packaging can also be designed to incorporate additional safety measures. When used in the health and beauty industry, for instance, clear packaging is often outfitted with additional tamper-proof or tamper-evident closures. These features provide the consumer with peace of mind and ensure that their product has not been tampered with in any way.
Versatile design options
Retail shelves are flooded with an abundance of different products and catching the eye of consumers can sometimes be quite difficult. Manufacturers must design their product packaging in a way that grabs a customer’s attention immediately and holds it for the long haul. Clear product packaging is often the perfect way to do just that. Clear packaging materials offer a wider range of design options than many other packaging materials. Not only can they be shaped into various forms, including clear folding boxes and window boxes, but they can also be printed with different patterns, images, and colors. Clear plastic packaging can be customized using silkscreen, die-cutting, or embossing services. Each method offers a unique way to customize the product packaging and, because the images are printed on a transparent medium, the color and design will never appear obscured or discolored.
Posted by Jane White on | Comments Off on The Importance of Product Packaging in the Cosmetic Industry
Image is everything when it comes to cosmetics. The beauty industry excels in creating products that allow consumers to look and feel their best. The allure of this industry lies not only in the product itself but also in the packaging of said product. It’s no secret that product packaging can have a significant impact on the overall success of a product, but that impact is magnified when it comes to cosmetic products. Consumers want their cosmetic products to look good on both the inside and the outside, and product packaging plays a large part in this. This brief overview explores the importance of product packaging in the cosmetic industry and the various ways packaging can influence consumer purchasing patterns of health and beauty products.
Protection
At its most base level, product packaging is designed to protect the product within and keep it safe from tampering. This is a very important factor in regard to cosmetic products, as these products are often applied close to the eyes, nose, and mouth. Therefore, tampering with the product in any way could pose significant health risks for the consumer. As a result, many cosmetic brands package their products in tamper-proof packaging. A PET tamper-evident locking sleeve, for instance, helps keep the product inside safe while also alerting the consumer if the product has been opened or tampered with in any way. Durable product packaging also helps keep the product safe while en route from the manufacturing facility to the retail shelves. Image is very important in this industry, so the products must be pristine when they arrive at the store.
Display
Oftentimes, the first thing that consumers look for when purchasing a cosmetic product is color. Foundation and concealer must match the consumer’s skin tone exactly, while blush, eye shadow, and lipstick must appear vivid and highly pigmented. The product packaging, therefore, ought to represent the color of the product as accurately as possible. Clear product packaging is the ideal choice for displaying such vibrant cosmetic products. Packaging cosmetic products in clear plastic folding cartons allows the consumer to clearly see the product prior to purchase. The product’s colors will be displayed accurately, allowing the consumer to choose the correct colors for their individual style or skin tone every time.
Marketing
The cosmetic industry operates heavily on brand recognition and loyalty. Consumers are often very loyal to their cosmetic brand of choice, and once they find a brand they like, they are very reluctant to stray to other brands. As a result, product packaging should be designed in a way that makes it instantly recognizable. This helps the company retain its loyal customer base while also making it easier to market to new customers who may have only heard about the company through word of mouth. The quality of packaging materials also plays a big part in marketing cosmetic products. High-quality product packaging is generally associated with high-quality products. When customers view well-designed, high-quality product packaging, they are more likely to put their faith in the company and product and are more likely to make a purchase. Packaging cosmetic products in high-quality plastic packaging assures the consumer that the product will be reliable and well-constructed.
There are numerous plastic materials used to produce packaging, but 
Polypropylene (PP) and polyethylene (PE) both have gained popularity as materials for plastic packaging. These two materials have become so prevalent that most of us come in contact with them in some form every day. To make the right packaging decision, it’s important to understand the properties, differences, and applications of both materials. While polypropylene and polyethylene may appear very similar on the surface, each has certain well-defined characteristics that can help inform decisions regarding polypropylene vs. polyethylene.
High-quality product packaging is important in every industry. However, it’s perhaps the most important in the food industry. Manufacturers must ensure that their food products are kept safe and free of contamination at all stages in their journey from manufacturing facility to retail shelf. The packaging must be equal parts durable and eye-catching, as it also must serve as in-store marketing for the product itself. This guide explores the importance of 
Polyethylene terephthalate packaging—or as it’s more commonly known, PET packaging—is a popular material for packaging products in a variety of different industries. PET plastic is popular not only for its crystal-clear transparency and durable yet lightweight nature, but also for the positive impact it has had on the environment. 
Image is everything when it comes to cosmetics. The beauty industry excels in creating products that allow consumers to look and feel their best. The allure of this industry lies not only in the product itself but also in the packaging of said product. It’s no secret that product packaging can have a significant impact on the overall success of a product, but that impact is magnified when it comes to cosmetic products. Consumers want their cosmetic products to look good on both the inside and the outside, and product packaging plays a large part in this. This brief overview explores the importance of product packaging in the cosmetic industry and the various ways packaging can influence consumer purchasing patterns of 
