How to Choose Product Packaging Materials
Attention to detail is crucial to the design of any product. As product packaging is an extension of the product itself, it’s important to carefully consider all design aspects—including the packaging materials. This quick guide will help you understand how to choose product packaging materials that match your brand as well as the product itself.
Functionality is of the utmost importance when choosing product packaging materials. The materials you use must be durable and long-lasting so that they can protect the product during transportation. Therefore, choose a product packaging material that is extremely functional and practical. When considering functionality, be sure to also consider the transportation method. If the product will be transported a long distance, you may need to choose a packaging material that is more durable so that it can better protect the product during its long journey. Printex Transparent Packaging’s special ship flat design allows for a more efficient way to transport a larger volume of containers to the assembly destination.
Product packaging need not only be functional, but attractive as well. After all, a product’s packaging is often the consumer’s first introduction to the product itself, so it’s important the packaging makes a good first impression. Choose a product packaging material that is easy to customize so that you can have it reflect your brand. Plastic packaging, for instance, is highly customizable. Not only can you shape it into a variety of forms, but you can also print, emboss, or stamp it with designs and logos. For example, plastic packaging can be formed into gift packs, clip strips, gravity chutes, or counter displays, all of which can be customized using the methods listed above. Some plastic packaging can even be infused with certain scents to create an even more unique impression.
Maintaining a budget is crucial to the success of any business. As such, it’s extremely important to bear in mind cost when considering how to choose product packaging materials. Choosing a lower-cost packaging material is often a double-edged sword. While lower-cost materials will help you stick to your budget, the lower price may result in lower-quality materials, which could compromise the integrity of your product. For example, a thin gauge plastic may collapse and not support the weight or structure needed for a custom package. Conversely, a well-designed package that fits the product correctly may not need the extra thick material. Luckily, there are some packaging materials that are low in cost but still high in quality. Many plastic packaging options are extremely reliable yet won’t break the bank. Clear plastic folding cartons can be made with PVC, PET, polypropylene, or clear acetate plastic and provide a cost-effective and reliable product packaging option. Let our Clear Plastic Folding Experts advise you for the best choice for your individual products.