Research Methods for Product Packaging Design

Research Methods for Product Packaging Design

Market research plays a critical role in the development of a company’s business and marketing strategy. It can provide invaluable information regarding current market trends, as well as the unique wants and needs of a business’s individual consumer base. Market research can be beneficial in many different facets of business, including the design of products and product packaging. Market research allows companies a more complete understanding of consumer desires and the effect that specific product packaging has on purchasing patterns and preferences. There are many different means for gathering this data, each with its own set of advantages. This guide to some of the most common research methods for product packaging design will help you choose the means that best suit your business.

Surveys

Surveys are one of the most popular research methods for product packaging design due to the fact that they are rather cost-effective and easy to execute. Companies with access to the emails of loyal customers can send out free surveys with the simple click of a button. Surveys are also popular because they can yield highly valuable qualitative data that can help steer a company’s business and marketing strategies. Surveys are a good means of collecting data that pertains to key characteristics of your company’s target demographic, including age, race, and gender. Knowing these characteristics will allow you to tailor your marketing strategy more closely to the desires of consumers within a certain demographic. Surveys can be highly useful in terms of product packaging design, as they allow consumers to share their responses anonymously. Consumers are more likely to provide their honest opinions when responses are anonymous and you will receive more accurate results overall. You can also design surveys to include photos of potential packaging designs as well as questions that allow a bit more variability. Consider including Likert scale or open-ended questions to add more depth to your survey responses.

Focus groups

Focus groups are a very popular method of research for many companies but are particularly common when it comes to the debut of a new product or packaging design. Unlike surveys, focus groups allow for more personal and in-depth conversations regarding consumer opinions and feedback. Though they’re not anonymous like surveys, focus groups do still yield accurate and honest responses. This is due to the fact that participants speak face-to-face with fellow participants and company representatives, which allows them to form a more personable and trusting relationship in which they feel comfortable sharing their true feelings. Focus groups are the perfect time to debut new products and packaging designs. This scenario allows the participants to properly view and interact with the product at hand so they can make more informed decisions. In this setting, it can also be beneficial to provide participants two different iterations of the same product and allowing them to choose their favorite. For instance, presenting participants with two iterations of the same product, one in clear plastic box packaging and one in opaque packaging, will allow you to see which design consumers gravitate more toward. Encourage participants to weigh the advantages and disadvantages of each option out loud, as this will provide you deeper insight into the decision-making process of consumers.

Once you complete your market research and have a more concrete idea of how you’d like your product packaging to look, enlist the services of Printex Transparent Packaging. Our team of skilled professionals can help you create a product packaging design that matches the wants and needs of your target audience exactly.

  • Printed Plastic Box for Food Industry

    Unique clear box packaging for the seafood industry. A completely new way to package and sell oysters that makes this brand stand out above others and outsell the competition. Food Grade clear PET packaging with outside printing in both opaque and transparent 4-colour process printing. High end visual packaging that sells! Food Grade clear PET packaging with outside printing in both opaque and transparent 4 colour process printing. High end visual packaging that sells!

    Learn More
    PET clear Packaging
  • Clear Folding Boxes and Cartons

    Printex Transparent Packaging manufacturers custom clear box packaging to make any product dramatically stand out on the shelf. Custom designed packaging in unlimited box styles and semi rigid bag configurations! We create all types of clear plastic cartons and boxes for a variety of industries. Offering a full range of decoration options for your package design including offset print, silk screen print, embossing, hot stamping, foil stamping and even a custom fragrance to your packaging! As a full-service shop, we can design your clear plastic packaging boxes from start to finish.

    Learn More
    Perfume Bottle Packaging
  • Window Boxes

    A duo-carton utilizing foil laminated SBS paperboard attached to clear PET plastic. This vibrant package attracts the eye with its foil accents on the SBS as well as on the clear window area. This window box has opaque as well as translucent print. The PET Plastic part of the box is made from post-consumer recycled material. Recycled water bottles given a new useful life instead of going to land fill.

    Learn More
    PET clear packaging
  • Clear Tube Packaging

    Don’t hide what’s inside! Clear plastic tubes and cylinders give products high visibility. Opaque and translucent print showcase eye-catching graphics and brand information while Clear PET brings the product closer to the consumer. This clear plastic tube packaging ships flat for efficient transport and storage until filled with product.

    Learn More
    PET Clear Packaging Feature Section
  • Clear boxes for Automated Assembly

    PET carton erecting made simple with clear printed boxes made for automated assembly. Talk to us about your RF scoring requirements for automated packaging. PRINTEX TRANSPARENT PACKAGING has been using RF technology for over 30 years and is constantly updating both our understanding of the process and the machinery that makes the best use of its capabilities.

    Learn More
    PET Clear Packaging Feature
  • Clip Strips and Gravity Feeders

    Semi-permanent Point-of-purchase (POP) displays give manufacturers a distinct advantage in the market. PRINTEX TRANSPARENT PACKAGING uses semi rigid plastics to create sturdy and attention-commanding displays that truly present your product in the best light. Ask us about, gravity feeds, DVD displays, brochure pockets, clip strips, shelf flags, neckhangers and on-pack bonus packaging.

    Learn More
    PET Clear Packaging Feature