Ways to Introduce New Products
Preparing to debut a new product can be a lengthy and rather involved process. Many different elements need to work in tandem to make sure the launch goes off without a hitch. There is also a significant amount of research that must be conducted before a product will be ready to hit the retail shelves. […]
PVC vs. PET Plastic Packaging
There are numerous plastic materials used to produce packaging, but polyvinyl chloride (PVC) and polyethylene terephthalate (PET) have become exceptionally popular for packaging solutions in recent years. Each type of plastic packaging has its own unique advantages and applications in various industries. At Printex Transparent Packaging, we offer a variety of plastic packaging options for our customers and […]
Ways to Make Your Product Stand Out
Catching consumers’ attention is no easy task, particularly in industries that are already overrun by many different companies and products. Your product must stand out and make a statement. The easiest way to do this is through an expertly designed product package that employs vibrant colors, window box packaging, and overall memorable imagery. Because product […]
Polyethylene vs. Polypropylene Packaging
Polypropylene (PP) and polyethylene (PE) both have gained popularity as materials for plastic packaging. These two materials have become so prevalent that most of us come in contact with them in some form every day. To make the right packaging decision, it’s important to understand the properties, differences, and applications of both materials. While polypropylene […]
Importance of Product Packaging in the Food Industry
High-quality product packaging is important in every industry. However, it’s perhaps the most important in the food industry. Manufacturers must ensure that their food products are kept safe and free of contamination at all stages in their journey from manufacturing facility to retail shelf. The packaging must be equal parts durable and eye-catching, as it […]
What Can PET Plastic Be Recycled Into?
Polyethylene terephthalate packaging—or as it’s more commonly known, PET packaging—is a popular material for packaging products in a variety of different industries. PET plastic is popular not only for its crystal-clear transparency and durable yet lightweight nature, but also for the positive impact it has had on the environment. PET packaging is 100 percent recyclable […]
Advantages of Clear Product Packaging
When it comes to designing products, a company must consider various factors, leaving no stone unturned in the process. Even factors that are seemingly inconsequential to consumers must be taken into account by the manufacturer. Product packaging is one such factor that often goes unnoticed by consumers, despite the fact that it can influence their […]
The Importance of Product Packaging in the Cosmetic Industry
Image is everything when it comes to cosmetics. The beauty industry excels in creating products that allow consumers to look and feel their best. The allure of this industry lies not only in the product itself but also in the packaging of said product. It’s no secret that product packaging can have a significant impact […]
Research Methods for Product Packaging Design
Market research plays a critical role in the development of a company’s business and marketing strategy. It can provide invaluable information regarding current market trends, as well as the unique wants and needs of a business’s individual consumer base. Market research can be beneficial in many different facets of business, including the design of products […]
Guide to Choosing the Right Colors for Your Product Packaging
When it comes to designing any product, there are many elements you need to take into consideration. Even seemingly small factors can have a large impact on consumer buying patterns, company image, and overall brand loyalty. Color is one such factor that may seem inconsequential at first glance but can actually have a large impact […]
