Research Methods for Product Packaging Design
Research Methods for Product Packaging Design Market research plays a critical role in the development of a company’s business and marketing strategy. It can provide invaluable information regarding current market trends, as well as the unique wants and needs of a business’s individual consumer base. Market research can be beneficial in many different facets of […]
Guide to Choosing the Right Colors for Your Product Packaging
Guide to Choosing the Right Colors for Your Product Packaging When it comes to designing any product, there are many elements you need to take into consideration. Even seemingly small factors can have a large impact on consumer buying patterns, company image, and overall brand loyalty. Color is one such factor that may seem inconsequential […]
Considerations for Designing Product Packaging
Considerations for Designing Product Packaging Product packaging often comes as a second thought to the design of the product itself. However, packaging can actually have a large impact on the overall success of the product. To achieve the highest success rate possible, the product packaging should complement and accentuate the product itself. Taking into account […]
How to Choose Product Packaging Materials
Attention to detail is crucial to the design of any product. As product packaging is an extension of the product itself, it’s important to carefully consider all design aspects—including the packaging materials. This quick guide will help you understand how to choose product packaging materials that match your brand as well as the product itself. Functionality Functionality […]
Beginner’s Guide to PET Packaging
Beginner’s Guide to PET Packaging Clear plastic packaging comes in many different shapes and sizes, each with its own unique set of advantages and uses. PET plastic is one such material that is highly versatile and popular in the manufacturing of product packaging. This beginner’s guide to PET packaging will examine the basics and benefits of PET […]
Impact of Circular Packaging & Recycling on Sustainability
1. Sustainable Packaging in a Circular Economy – Sustainable packaging is also known as “green packaging”. Sustainability focuses on meeting the needs of the present without compromising the ability of future generations to meet their needs. We need packaging, so we try to make it green packaging. The concept of sustainability is composed of three […]
Signs You Need A Packaging Redesign
Signs You Need A Packaging Redesign Product packaging is one of the first things consumers notice about an item. Eye-catching product packaging, therefore, is an absolute must. While consistent product packaging is important for maintaining continuity and brand identity, a bit of change now and then could do your business good. Below are a few […]
Reasons to Use Polypropylene for Packaging
Reasons to Use Polypropylene for Packaging Product packaging should be designed in such a way that it highlights and maintains a product’s integrity. Choosing the right packaging materials to achieve this feat, therefore, requires significant consideration and planning. When choosing the best material to protect your products, first consult the following reasons to use polypropylene for […]
Characteristics of PVC Plastic Packaging
When it comes to choosing the right packaging for your products, you must consider many factors. Your product’s packaging should be eye-catching, high quality, durable, and dependable. We also always have to weigh the finical costs and benefits, as well as the impact to our environment. Clear PVC packaging can fit the need in some […]
Holiday Product Packaging Ideas
Holiday Product Packaging Ideas The holiday season is fast approaching, which means it’s time to start unveiling your company’s seasonal products and packaging. Winter is the busiest shopping season of the year, with gift-giving holidays around every corner. Give your products a seasonal makeover this year with these unique and festive holiday product packaging ideas. Build […]
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